Investing in emerging markets, Yamaha Motors is set to invest $150 million in a new motorcycle manufacturing plant located in Pakistan. The plant, which is to be established in the National Industrial Park at Bin Qasim, Karachi, will serve as a central location for Yamaha’s move into Pakistan, India, and other emerging Asian and African markets.
President of Yamaha Takashi Kajikawa announced the move at the Yamaha’s headquarters at Hamamatsu, and said that the tuning-fork brank hopes that in the first phase of production, around 22,000 motorcycles will be built by 2012.
Yamaha hopes to increase the importance of the facility later down the road with with the Pakistani plant manufacturing motorcycle engines by 2017.
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