Marzocchi Bought by Italian Automotive Company VRM

01/05/2016 @ 2:19 am, by Jensen Beeler2 COMMENTS

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Suspension brand Marzocchi has been saved from liquidation, as Tenneco is set to sell the Italian company to VRM – an Italian automotive company from the Bologna province of Zola Predosa.

Last year, Marzocchi seemed destined for the chopping block, as Tenneco seemed set on shutting down the business, and its 70 employees, rather than selling the company.

However with intervention from the local government in Bologna, and its strong labor unions, Marzocchi has been seemingly saved before the new year.

While there is little reason that motorcycle enthusiasts should recognize the name VRM, VRM S.p.A. lists BMW, Ducati, and MV Agusta as regular customers, providing those brands with precision metal parts, like chassis components and engine castings.

Presumably there are some overlaps between VRM’s core business offerings and what the Italian firm can do with Marzocchi under its umbrella.

The details of the deal with Tenneco, and the future plan for Marzocchi are not clear yet from VRM, but one would expect the suspension-maker to continue supplying parts for the motorcycle industry, though we would doubt that Marzocchi will continue with its bicycle business.

VRM will have a bit of work to do, in order to make Marzocchi relevant in the increasingly complicated and competitive suspension industry. It will be interesting to see what results the Italians can produce.

Source: La Reppulica

  • AHA

    Great news. A great brand will survive to fight another day & we customers have more choice, in theory at least. Going to be tough however. These days you need technical supremacy from massive R&D investment &/or be in Asia.

  • grahluk

    I wonder what the breakdown of Marzocchi’s losing concerns are/were. In the bicycle world Marzocchi’s suspension parts were considered high end and desirable kit while in moto world they’re a lower tier OEM with the odd high end race bits that nobody buys.