According to Polaris Industries, Victory motorcycle sales were up 48% in the second quarter of 2010. Polaris’ on-road division, which is essentially the Victory cruiser brand, posted sales of $15.5 million, up from the $10.5 million in sales the company did in Q2 2010. In North American, sales for Victory cruisers were up 10% over last quarter, the third quarter in-a-row of sales growth for the brand.
Obviously not yet a large volume manufacturer like Harley-Davidson, Victory’s positive growth trend is at least encouraging to the industry, and shows that there is still potential for new brands to enter into the marketplace. They’re model line-up also shows holes in the Harley’s model coverage, and offer a cruiser that’s a bit more removed from the classic lines that inundate the Milwaukee brand’s models.