Jesse James, the man we love to hate, is back in the news today with reports that his Payupsucker Productions, Inc. has teamed-up with Circle King Networks to create El Jefe Entertainment, a motor sports enthusiasts focused production company. While James has always been regarded as a true artisan in the craft of motorcycle fabrication, his true spotlight of fame came from his media savvy in leveraging his name and creating shows like Monster Garage and Jesse James is a Dead Man.
El Jefe Entertainment’s goal is to “develop, produce and distribute exciting, authentic motor-sport based and car enthusiast entertainment,” and will be focusing with movies and products that will be available on DVD, Pay Per View, as well as direct and mobile formats.
“El Jefe Entertainment is an opportunity for me to share with the fans the two things that I love so much, building and racing,” said Jesse James, CEO of Payupsucker Productions. “With these new videos, I hope to bring the how-to series they’ve been asking for. I am at a point in life where I want to give away my skills. I want these videos to inspire others to make their own cool creations. This venture will also give people a shot-gun view of the crazy, out of control world of off-road racing that I live for.”
“Millions of people love Jesse James; he is a modern day master craftsman and the ultimate motor sports enthusiast,” added Jeffrey B. Grubert, CEO Circle King Networks. “Circle King Networks is excited to collaborate with Jesse James by launching El Jefe Entertainment and honor his unique vision and talent in a manner that provides millions the opportunity to learn from and experience more of Jesse’s continued influence.”
Source: Ultimate Motorcycling