2016 Was A Very Good Year for Husqvarna

02/02/2017 @ 2:04 pm, by Jensen Beeler19 COMMENTS

Last year proved to be a tough year for many brands, especially those with operations in the United States, but that wasn’t the case for Husqvarna. The rebooted Swedish brand is seeing good life while under its Austrian ownership.

Making 2016 a very good year for Husqvarna, the brand is reporting a sales increase of a whopping 43% over 2015’s sales numbers. That is no small feat for Husqvarna, as 2015 was already a record year for the dirt-focuses brand, where it saw a 32% increase.

Of course in many ways, up is the only direction Husqvarna can go, after its purchase by Pierer Industrie AG. Still, Husqvarna’s figure of 30,700 sold motorcycles in 2016 is a marked improvement from the near 10,000 units it was producing while part of BMW Motorrad.

To quantify that fully, Husqvarna sales (to dealerships) during its final and full years at BMW were 9,286 units (2011) and 10,751 units (2012). That’s a sharp contrast to the records that Husqvarna set during its first full years under KTM, selling 16,337 units (2014) and 21,513 units (2015).

For the 2016 model year, Husqvarna attributes its success to its robust motocross lineup, which has a total of nine bikes across its two-stroke and four-stroke families.

This year is already looking strong as well, with Husqvarna updating its FE and TE enduro lines, as well as its 701 models that now have a revised engine with a secondary balancer. The addition of the Vitpilen 401 and Svartpilen 401 street bikes also bodes well for future sales success.

Just a few years ago, we were writing off Husqvarna as a brand that was collapsing in on itself like a dying star, and now we see the brand shining like a supernova. An amazing recovery.

Source: Husqvarna

  • Tony S

    I made my contribution to this, 2017 FS450SM in the house!!!!

  • paulus

    Husqvarna/KTM deserve their success. The off-road offerings are well engineered, durable and fit for purpose…. truly ‘ready to race’. Having been a long term KTM Enduro owner, I switched to the Husky equivalent model this year.
    I am a very happy customer.

  • CamM

    Is there a related dip in KTM MX sales, or is this independent growth? And I’ll take one of each of those yellow and blue bikes….

  • LeDelmo

    I still cant forgive KTM for killing Husaberg in favor of Husqvarna.

    I know allot of people say Husqvarna is now the new Husaberg. But to me and many other Husky simply will never be a replacement for the unique out of the box Husaberg.

    Personally, I just wish KTM would let these companies grow in there own way instead of forcing them to be just another KTM clone.

  • I’ve got all the jealz right now.

  • That’s a good question. I’ve got to dig into the numbers.

  • Lane Pratt

    It’s my understanding that the Pil models will be the beginning of Husqvarna going their own way. Yes, they currently use the 390 and 690 engines, but the design is distinct and targeted differently than the road-going KTMs. Other small differences exist in the off-road models; mostly having to do with specific combinations of suspension and motor that would have to be done after purchase with the same displacement KTM (e.g. the 300 XC-W retaining the PDS rear shock when the Husky eschews it).

  • Sayyed Bashir

    Husky is a separate company except they can take advantage of any synergies that exist with KTM. No sense in developing two separate engines when all available engineering resources can be devoted to developing one really excellent engine. There are differences in suspension and other parts that make Huskys better than KTMs. KTM will always be focused on “READY TO RACE” whereas Husky will explore other uncharted waters, for example the Svartpilen and Vitipilen lines of bikes.

  • Singletrack

    But Husaberg was just a quirky offshoot of Husqvarna after Husky failed the first time. Husky has the 100 years of heritage and was the only logical choice to support.
    Husaberg wouldn’t have survived as an independent OEM. True they were doing some unique things, but even with the ability to sell anything, anywhere through the internet, a strong dealer network is the key to success is the motorcycle biz.

  • RD350

    I totally support KTM/Husqvarna. They are my current favorite brand. Their bikes are made for hardcore enthusiasts, pure and simple. My next bike will either be the Husky SuperMoto 701 or that concept Duke with the new middleweight twin motor. Can’t wait!

  • Tony S

    Come to Socal and ride it! Just let us know.

  • Tony S

    Exactly, sound like MV?

  • Tony S

    I bought both a KTM and Husky this year and I have to say I am really impressed. The bikes are great – 350XF and the 450FS. It’s also the little things, the owners manuals are big and easy to read (I need a mircoscope for my Aprilia one) and they both come with a decent set of tools. All in all, great products and great value, combined with beautiful graphics and spot on marketing. Picked their niche, went after it and executed well.

  • KEVIN

    The more telling metric would be retail numbers, especially given KTM/Husky’s wholesale business model which requires participation in ever increasing volume ordering programs in order to maintain basic dealer benefits. Sales to dealerships is a false metric in my mind.

    That said, the new Husky’s are killer bikes and I’m pretty amped for the Vitpilen.

  • JSTNCOL

    Do the Huskies come with a bottle opener in the tool kit?

  • Ayabe

    Hell yeah it was, another full season of sweet, sweet weedeating.

  • Bruce Almighty

    Looking to help sales myself by upgrading my old TE250 to a new FE450 this season.

  • yyzmxs

    Nice bikes, always liked them. But, the prices of new KTM/Husqvuarna bikes are nuts. I mean, unless you ride/race very regularly, I don’t know many people who are willing to buy one new … the used market is flooded with them as well.

  • Benji

    True, but if you do race they represent good value for money. For example, I’m looking at a Husky TC250 as my next bike because a YZ250 + price difference spent in mods still isn’t as good as a stock Husky IMO.