Last year proved to be a tough year for many brands, especially those with operations in the United States, but that wasn’t the case for Husqvarna. The rebooted Swedish brand is seeing good life while under its Austrian ownership.
Making 2016 a very good year for Husqvarna, the brand is reporting a sales increase of a whopping 43% over 2015’s sales numbers. That is no small feat for Husqvarna, as 2015 was already a record year for the dirt-focuses brand, where it saw a 32% increase.
Of course in many ways, up is the only direction Husqvarna can go, after its purchase by Pierer Industrie AG. Still, Husqvarna’s figure of 30,700 sold motorcycles in 2016 is a marked improvement from the near 10,000 units it was producing while part of BMW Motorrad.
To quantify that fully, Husqvarna sales (to dealerships) during its final and full years at BMW were 9,286 units (2011) and 10,751 units (2012). That’s a sharp contrast to the records that Husqvarna set during its first full years under KTM, selling 16,337 units (2014) and 21,513 units (2015).
For the 2016 model year, Husqvarna attributes its success to its robust motocross lineup, which has a total of nine bikes across its two-stroke and four-stroke families.
This year is already looking strong as well, with Husqvarna updating its FE and TE enduro lines, as well as its 701 models that now have a revised engine with a secondary balancer. The addition of the Vitpilen 401 and Svartpilen 401 street bikes also bodes well for future sales success.
Just a few years ago, we were writing off Husqvarna as a brand that was collapsing in on itself like a dying star, and now we see the brand shining like a supernova. An amazing recovery.