Harley-Davidson Responds to NY Times Article

04/01/2009 @ 12:22 pm, by Jensen Beeler5 COMMENTS

Harley Davidson Responds to NY Times Article harley davidson screw it lets ride

You may remember the NY Times article that we mentioned a few days ago that was critical of the company’s current status and direction. In response to the NY Times article, Harley-Davidson is running the above ad in an attempt to provide a counter-argument to the criticism that the company is on shaky ground.

It should come with little surprise that Harley-Davidson is again playing on Patriotic themes and rhetoric that shifts the focus from the fact the company has serious issues ahead of it, and to date not clear plan on how they are going to overcome them. In addition to this ad, a message was sent out to all Harley-Davidson employees, read it after the jump.

Jim Ziemer, Harley’s president and CEO, revealed the ad in the following email to employees:

Dear fellow employees,

As you may know, The New York Times wrote a decidedly one-sided and naïve story on the state of our business this past Sunday. Unsurprisingly, Harley-Davidson employees, dealers and customers disagreed.  So, we decided to show how we all feel about this story and created an ad that we are running this Sunday in the same business section of The New York Times. 

You can see the ad below.  It reminds me of how proud I am to work with such a passionate and dedicated group of people. There’s no question that 2009 will be a challenging year for our business.  But, there’s also no question that Harley-Davidson is addressing the challenges. We have the right strategy, the right dealers, the right employees and the right attitude and spirit to emerge from the recession stronger than ever.

Thank you for all you do to support one of the world’s most respected and strongest brands, Harley-Davidson.

Let’s Ride.

Ziemer plans to retire later this year.

Comment:

  1. [...] past that was grave of the company’s underway position and direction. Read the example here:  Harley-Davidson Responds to NY Times Article Share and [...]

  2. Sad but this response from H-D will work on 99% of their redneck nascar loving customers. http://tinyurl.com/hdsux sad sasd sad

  3. [...] Unlike certain other manufacturers, BMW realizes the importance of capturing younger riders. Thus, BMW is moving its product line to include younger buyers with its bikes. “It is critically important for us to get younger people on BMWs. It’s not the fact that the average BMW rider is old – because old people are affluent, and there’s nothing wrong with that – but it is that they are getting older. So you have to bring new blood in. We’ve addressed it with the sport enduro, the new 650 and 800 twin series, and we feel the Superbike must do that in a big way.” [...]

  4. [...] product line beyond its current loyal fan base. This notion is something the company should seriously consider doing, but so far has had a less than stellar time achieving with the VRSC model line. The brand [...]

  5. [...] to the machine. While we here at A&R love to give Buell and parent company Harley-Davidson a hard time of things, this is one of the cooler (*sigh* no pun intended) PR stunts we’ve seen a while. [...]