A 2WD Hybrid-Electric Motorcycle for the US Military?

In the coming years, US special forces may be riding a tw0-wheel drive, hybrid-electric, multi-fuel motorcycle co-developed by BRD Motorcycles and Logos Technologies. Helping make this project possible is a Small Business Innovation Research grant from DARPA. The goal is to make a single-track vehicle for US expeditionary and special forces that will be nearly silent in operation, yet also capable of traveling long distances. Details on the proposed machine are light, of course, but it sounds like the 2WD dirt bike will be based off the BRD RedShift MX (shown above), and use an electric drivetrain, as well as a multi-fuel internal combustion engine to achieve its goals.

Colin Edwards Will Retire from Racing after 2014 Season

Announcing his decision during the pre-event press conference for the Red Bull Grand Prix of the Americas, Colin Edwards told the assembled press that 2014 would be the Texan’s last season racing a motorcycle. Citing a lack of improvement on his performance in pre-season testing and at the Qatar GP, Edwards decision perhaps answers the lingering question in the paddock of when the American rider would hang-up his spurs after an illustrious career in AMA, WSBK and MotoGP. Talking about his inability to come to terms with the Forward Yamaha, which Aleix Espargaro was able to take to the front of the pack in Qatar, Edwards was at a loss when it came to understanding the Open Class machine and his lack of results.

MSF Updates Its Basic RiderCourse Curriculum

It is no surprise that statistics from the NHTSA show that motorcycle accidents and injuries are on the rise. According to the 2012 Motor Vehicle Crash report published by the NHTSA, motorcycle fatalities for that year rose to 4,957, up seven percent from 2011, while injuries increased 15% to 93,000. While the NHTSA statistics are misleading because the motorcycle category includes mopeds, scooters, three-wheelers, pocket bikes, mini bikes, and off-road vehicles, new riders need every advantage they can afford. The Motorcycle Safety Foundation has taken notice of these statistics and has revised the curriculum for its Basic RiderCourse to include a new Basic eCourse, which students will take prior to in-person instruction.

Yamaha Trademarks “R1S” & “R1M” at USPTO – “YZF-R1M” Trademarked Abroad – But Why?

Are new Yamaha YZF-R1 models coming down the pipe? That’s the question being asked after trademark filings in the US and abroad tipped off Yamaha Motor’s intention to use “R1S”, “R1M”, and “YZF-R1M” for motorcycle, scooter, and three-wheeled purposes. The filings are being taken as hints towards a possible multiple trim levels of the Yamaha YZF-R1 superbike, with the “S” and “M” designations being different spec machines than the current base model. The “S” nomenclature is a popular one in the two and four-wheeled world, though “M” would certainly be a novel designation, outside of say…BMW.

Bell & COTA Create Texas-Themed Limited-Edition Helmet

Continuing its theme of making limited-edition helmets for premier-class US rounds, Bell Helmets has teamed up with the Circuit of the Americas and Chris Wood, of Airtrix, to create a Texas-themed Bell Star Carbon helmet, just in time for COTA’s MotoGP race next weekend. Available only until April 13th, the Bell/COTA helmet features a red, white, and blue flag motif on the front, with both the American and State of Texas flags visible, which then wrap around the rear to merge with a hardwood design, reminiscent of the floorboards in a Western saloon. The helmet is also crowned with a Longhorn cattle skull, which adds to the Texan motif. The specially designed helmet also features a horseshoe, the COTA logo, and the 2014 Red Bull MotoGP of The Americas logo.

Aprilia Mounting a Return to MotoGP in 2016

Towards the end of the 800cc era, MotoGP looked to be in dire condition. Grids were dwindling, factories were reducing their participation, and teams were in difficult financial straits indeed. By the end of 2011, there were just 17 full time entries, Suzuki was down to a single rider, and were about to pull out entirely for 2012. How different the situation looks today. In a recent interview with the official MotoGP.com website, Aprilia Corse’s new boss Romano Albesiano gave a brief outline of their plans. The Italian factory will continue to work with the IODA Racing team for 2014 to collect data on the electronics and tires, which they will use as input on an entirely new project being worked on for 2016.

This Is Pretty Much What the Monster 800 Will Look Like

With the advent of the Ducati Monster 1200, it was only a matter of time before Ducati’s middleweight liquid-cooled “Monster 800″ would be spotted, and unsurprisingly the machines have a great deal in common. The one big difference seems to be that the 821cc Monster gets a double-sided swingarm, which has become Ducati’s new way of differentiating between its big and medium displacement models of the same machine, see entry for Ducati 899 Panigale. With the spied Ducati Monster 800 looking ready for primetime, and a pre-fall launch isn’t out of the question. Giving us an excellent glimpse into what the Ducati Monster 800 would look like, Luca Bar has again used his Photoshop skills to render up images of the still unreleased “baby” Monster.

Photos of the Mugen Shinden Ni sans Fairings

Given the competitive nature of the electric racing realm, its rare to see the big high-power bikes without their fairings, as teams are reluctant to reveal their secret sauce. Debuting the Mugen Shinden San this past weekend in Tokyo though, Team Mugen did just that, giving us a glimpse into the inner workings of the team’s 2013 race bike, the Mugen Shinden Ni. You don’t have to be an electron-head to get excited by these photos, as any race bike with a carbon fiber frame and swingarm is pretty drool-worthy, though the Shinden Ni’s carbon fiber battery enclosure does hide a great deal of the electric superbike’s geek factor. While the sheer size of the battery bike is impressive, it was expected when the Shinden was first announced.

Mugen Shinden San (神電 参) Electric Superbike Revealed

Mugen’s third purpose-built electric superbike for the Isle of Man TT, the Mugen Shinden San, has been revealed in Japan. Campaigning two machines for this year’s TT Zero race, Mugen has John McGuiness and Bruce Anstey at the helm of its “Shinden San” bikes, as the duo looks for a one-two finish in this year’s race. With MotoCzysz not racing at the Isle of Man this year, Mugen is a hot favorite to take the top podium spots, as well as crack the 110 mph barrier for electrics on the historic Snaefell Mountain Course (Mugen is targeting a 115 mph lap). An evolution on the company’s previous designs, the Shinden San fits 134hp — 10hp more than last year, thanks to a new smaller three-phase brushless motor provided by Mission Motors — into its 529lbs bulk.

Trackside Tuesday: The Winning Personality of Jack Miller

Chatting with a couple of NASCAR fans recently, I was reminded that any competition is boring if you don’t care who wins. But if you do care, then even cars driving around in circles can be very compelling entertainment. Those NASCAR fans really cared about how their favorite drivers finished, and not only how they finished in the latest race, but what and how those drivers were doing off the track as well. Those fans had been captured by the personalities of those drivers. One of the things NASCAR does well is sell personalities. All major sports-related businesses do this to some extent, but some organizations do it better than others.

Harley Continues to Chase a Younger Audience

08/24/2010 @ 8:05 am, by Jensen Beeler38 COMMENTS

Harley Continues to Chase a Younger Audience Harley Davidson Forty Eight 48 16 560x373

We’ve gotten more than a few emails from readers between the ages of 18-30 saying they’ve been approached at motorcycling events by market research company representatives working for Harley-Davidson. In conjunction with beefing up its Sportster line-up (the goto motorcycle at Harley-Davidson for catering to Gen-Y/X riders) with more youth-oriented motorcycles, Harley-Davidson is clearly trying to latch onto a new generation of rider.

Looking for the next generation of rebels, Harley’s focus lately has been on the skateboarding inclined, hoping perhaps that the demographic’s lifestyle of “skateboarding is not a crime” is a value that transfers over easily to two-wheeled transportation. Of course this marketing effort wouldn’t be complete without a new ad campaign, and Harley is clearly making ads for the customer it wants, not the customer it has.

Giving credit where credit is due, this is one of the better ads to come out of the Milwaukee brand. Check the video out after the jump, and note how many times you see a woman behind the handlebars.

2011 Harley-Davidson Forty-Eight:

Comment:

  1. Bravo Harley! Your market towards a growth market will undoubtedly change your fortunes and grow your company! How can we 30~somethings resists a nice commercial…. Oh wait, you haven’t changed your product yet? Just new paint and graphics again? Oh…

  2. Jeff says:

    I think Harley’s are stupid, but there are plenty of folks that just don’t know any better. This ad campaign looks extremely effective. It doesn’t matter about the substance of the product really….does the generation they are targeting value substance or image more? This is an one, and it looks like they are putting on the right image.

    As for me – its all about substance, gotta have the go before the show

  3. Ken says:

    like stated above. a new paint job on a low tech over priced motorcycle isnt gonna reel in the youngsters. Unless you specifically want to ride a harley, i dont forsee many sporting enthusiasts debating between a ninja and a sportster. They are gonna have to try harder than that……

  4. Beast Incarnate says:

    I think it’s a smart move for them. While existing riders aren’t going to be convinced by this effort, it isn’t geared towards them. We aren’t the target market. Non-riders are. I guarantee that my girlfriend, despite all of the logical reasons I’ve provided to look at more capable machines, would find this ad very appealing.

  5. Odie says:

    Seems like Harley is still trying to stay in the business of manufacturing and selling motorcycles without actually doing any engineering. They fired all the real engineers at Harley: they all worked under Erik Buell.

  6. Adam says:

    I so tire of hearing the argument that Harley fans are ignorant, style-over-substance luddites, as opposed to the rest of the motorcycling community who are presumably true function-over-form pragmatists. Bullcrap. If that were true, bikes like the Kawasaki Versys and the entire naked factory streetfighter genre would be flying off the showroom floors. Instead, rivaling the scores of cruisers on the streets, we see an equal number of riders on 600 supersports and liter-bikes. While you may encounter one track-day enthusiast among one hundred, most of them purchased their sportbikes because they looked cool and/or their friends ride something similar, have never seen a track and never will, have never heard of Valentino Rossi, and couldn’t tell Nicky Hayden from Joseph Haydn. Let’s not even mention the subgroup who lower their bikes, lengthen the wheelbase with a 4-ft swingarm, and polish every metal surface until the bike looks like the Silver Surfer. For the majority of sportbike riders, the fact that their rides are technologically superior to a Harley Davidson are purely coincidental. I appreciate and have owned motorcycles of all types, including sportbikes, but I hate hypocrisy. Pseudo-intellectual hipster douches of the world, please don’t turn one of my favorite activities into yet another platform for you to inflate your ego and convince strangers that you are smarter than the rest of us.

  7. fazer6 says:

    Everything Adam says it true.

    But it still won’t save HD.

  8. gazza says:

    i agree with adam, but the “streetfighter genre is kind of the rebellious side of the existing motorcycle community and only appeal to existing bikers. the type of person that would be seduced by this HD ad are the same people that ask people with streetfighters if htey’ve crashed their bike…..

    And the naked genre is the most successful genre in europe BTW. that’s why every manufacturer has bought out a CB1000 or a shiver or a FZ or a z1000 or the ducati streetfighter etc.
    they sell more nakeds in europe than faired bikes to my knowledge…..

  9. irksome says:

    As a certified old guy riding a naked bike (52 on a ’98 Speed triple), I won’t dignify the above with a reply.
    As for HD shopping their wares to a younger set of buyers, I can only assume that once the “rebels” in their pirate costumes have given the new kids on Sportsters enough crap about riding a girl’s bike, they’ll just HAVE to trade up to a FLXHTR$$QPTR. Now THAT is a brilliant marketing scheme.
    They just better hurry before the bad boys trade up for an Airstream and a colostomy bag.

    Am I still bitter about the demise of Buell, a truly American bike? You betcha.

  10. joe says:

    harley skateboards, now with metal wheels

  11. Ry_Trapp0 says:

    You know, it’s funny how everyone just ASSumes that, because they don’t like H-Ds, no one else likes them either. “Well OBVIOUSLY they aren’t selling to Gen-X/Y, because I don’t like them!” Ahem…
    http://thekneeslider.com/archives/2010/07/21/harley-davidson-second-quarter-results-reveal-fascinating-statistic/
    …yes, H-D is the U.S. market share LEADER of on-road motorcycles among YOUNG ADULTS.
    I think H-D will be doing just fine for years to come – whether any of you like it or not.

    @Adam – It’s not worth your time. Nothing you say will take these ‘greater than thou’ pricks off of their pedestals. They are equal to the stereotypical BMW M3 driver who thumbs his noes at the lowly Ford Mustang driver.

  12. emed0s says:

    Someone has really liked your article and republished it verbatim:

    http://bikerscafeblog.com/2010/08/25/harley-continues-to-chase-a-younger-audience/

  13. Craig says:

    Flashy marketing can’t hide 1930′s technology. Wake up Harley! If you really want to move beyond your traditional customer base, then stop trying to sell the same old (take that literally) motorcycle wrapped in a different color and sold with a slicker ad campaign to a “new” generation.

  14. Dark Horse says:

    “You can sell a young man’s car to an old man, but you cannot sell an old man’s car to a young man.” -Semon E. “Bunkie” Knudsen

    Sorry Harley, but the same holds true for motorcycles.

  15. mac macy says:

    What’s wrong with an M3 – a stock M3 will kick the ass of a stock Mustang – unless the ‘Stang is a Shelby or Roush with a nuclear reactor below the hood in which case the Bimmer is shit out of torque… Anyway, F*** Harley they still haven’t learned how to make anything other than a lead sled with an old lawn mower engine, and so they will just get their ass kicked (again) when Ducati brings the Vyper-”Diavel” to the States (which is sacrilege because Ducati shouldn’t be making a cruiser but then again someone has to slam some sense into Harley so it might as well be the Italian stallion)…

  16. Adam says:

    blah blah 1930s technology blah. That’s exactly the kind of cliche’ comments I’m talking about. Fact is, Harley could build a bike with an magnetorheological self-adjusting suspension, an ion-pulse engine, and an onboard computer that can calculate the mass of the Higgs-Boson, but the diehard anti-Harley proclaimers will still spew venom. Believe me, I get it: they are questioning whether or not it make sense to spend more money for less performance. That’s a rational argument, but then motorcycling is not really a rational choice, is it? Making the decision to forgo the enclosed safety and stability of a 4-wheeled vehicle with cargo space, for a more dangerous two-wheeled vehicle is purely EMOTIONAL. Also an emotional matter is an individual’s perception of which motorcycle is “cool” and therefore worthy of one’s money and ownership. People aren’t buying sportbikes because they NEED the additional performance and technological improvements such as adjustable suspension. (I bet more than 90% of sportbike owners don’t even know how to properly adjust their suspension beyond preload.) Rather, they are making an emotional choice, one that doesn’t need to be validated by vilifying the emotional choices of others. It makes about as much sense as making fun of another person for their favorite music. ‘sall I’m saying…

  17. marshall says:

    adam’s got it right.

    here is another example of harley investing in skateboarders; aside from the blatant harley promotion, i actually liked this series. there are 8 parts:
    http://www.vbs.tv/watch/doin-it-baja/doin-it-baja-part-1-of-8

    no matter how “old” the technology is, there are a lot of us – even 22 year olds like myself – who enjoy owning a machine that we can fully understand and maintain ourselves, using basic skills rather than expensive tools/parts and complicated maintenance procedures. i’m blown away by the technology used in the sport bikes and think the engineers have done a fantastic job, but they’ll never have the same appeal as a bike whose insides i can know like the back of my hand. i still want one, but the appeal is more sexy-ultimate-racing-machine than tough-lifelong-companion-motorcycle. and i can’t help but feel a backlash against all the first time riders my age who buy 1000cc bikes and barely know how to ride or turn a wrench. it’s a shame harleys are so f***ing overpriced! fortunately for harley, a young person’s capacity for making stupid image-centric purchases often overcomes the fact that he/she DOESN’T HAVE ANY MONEY. always has been that way, always will. personally, unless i find a great deal on an old harley, my next bike will be yet another old japanese one – simple, cheap, tough, fast.

    despite the prices, i think harley will do fine with the younger generation. hate to say it but this ad appealed to me. nothing special about the harleys in it; could have been ducatis or bmws, as long as it had the same “f*** the man” message. harley just happens to have a history of beating us over the head with this same message, so it seems to fit well.

  18. joe says:

    I was looking at getting a Buell before they pulled the plug. I don’t hate Harley, I just would not buy a new one. I would buy a pre amf xlch, or most anything before 69. The old ones look better to me, and if I don’t have a high compression motor I’d rather kickstart it. I wouldn’t buy a retro triumph either. I would buy a street triple, or a daytona for the track. I would have bought a Buell in a heart beat if they didn’t come with a belt drive and had a standard sportbike front brake system. I’m not sure where your beef is Adam. There is a rich history at harley, but when your future is all about your past, how long will it take to get old? Pushrods work, but so do cam chains, hell, I guess gear driven valves on motorcycle are diesel cool. Maybe harley could do that? There are a lot of valid reasons to not like harleys, the way they handled Buell is a good one, the fact that their rich, huge, company only last year began to win anything other than flat track races, is another. The fact that they put their hand out to the federal government, “just to see”, is another. I ride skateboards,and dirtbikes, and old motorcycles, and new motorcycles, but harley makes nothing new for me. It doesn’t mean all harleys suck, they just don’t have anything in their line up for me. I think harley is more scared of losing their identity if they branch out, than anything else. Thats sad, their identity is an American motorcycle company, I’m an American motorcycle rider, do I have to quit trackdays and dirt riding to be an American motorcyclist?

  19. Adam says:

    @Joe, agree with what you are saying. I’m not an HD loyalist, and believe they’d benefit from a tech refresh . Just amused at the immediate barrage of hatred every time the subject of a post involves HD, and hoping to give the vehemently anti-HD crowd an alternate point of view. Wasn’t nearly as bad with this article vs others, but still… most of us are well adjusted folks who know that all HD riders aren’t s&m pirates, just as all sportbike riders are not endorsement-plastered power rangers riding dangerously.

    As to the new ad campaign, I think each HD model or range has its own demographic, and advertising may not do much to change that. Since HD can’t drastically overhaul their lineup without alienating their base, they ought to create a spin-off brand a la Yamaha and Star. Yes, I realize they had 2 already, but MV Agusta and Buell are/were already established and riders had an expectation when hearing the name. Its a shame about Buell, but they didn’t sell well for a number of reasons, and bringing them back wouldn’t fix that. Perhaps a fresh new marquis is in order, one that caters to American tastes and fills gaps in the range of motorcycles currently available to the public. How about a fully faired 750-800cc V-Twin sportsbike, at a price competitive with the Ducati 848 and GSXR750? Maybe a model that fills the beginner hole left by the demise of the Buell Blast, one that is comparable performance-wise with the Ninja 250? A V-twin sports tourer with the 1125R rotax engine?

  20. joe says:

    HD news gets all that response because its easy to make fun of that 2d stereotype they embrace, and the technology thing. Its like nascar, also very easy to mock.

  21. Ry_Trapp0 says:

    @mac macy – Where did I say anything bad about the BMW M3? Did you even read my post? I said that the narrow minded greater than thou pricks that wish death upon H-D for no reason are just like those greater than thou M3 drivers.
    BTW, the $25k cheaper 2011 5.0l Ford Mustang GT equals or beats the 2011 BMW M3 in EVERY performance category – including road course lap times…
    http://www.motortrend.com/roadtests/coupes/1010_2011_2011_ford_mustang_gt_vs_2011_bmw_m3_comparison/index.html
    …the recently announced Boss 302 Mustang will destroy the M3, and the GT500 w/ SVT Performance Package will utterly annihilate the M3.

  22. hoyt says:

    don’t lose the focus of the ad: attract younger audience. That most likely has a large % of *new* riders.

    How ’bout a proper factory “Cafe’ster” ? You see them all over the blogs, esp. the Euro blogs. And they are street-credible across many groups of riders, young and old.

    (not the failed XLCR. Sorry Willie, nice cult bike now, but Gen Y & X aren’t after that version and they might not be after the cruiser Sportsters to the extent your trying)

    New riders:
    manageable power compared to some 600cc supersports, but the HD Cafe Sportster will still be sporting for new riders. See Performance catalog.

    price could compete with some 600s.
    (from their respective websites: GSXR 600 = $10,400; Nightster = $9,999)

    Existing riders:
    would buy this bike too.

    Both types of riders would tap into a performance catalog (suspension, wheels, etc.). Even the DIYs would now have a $ource to make their own cafe. Money to be had across several riders.

  23. hoyt says:

    Rear header and open primary would not make it to production, but you get the idea.

    http://rocket-garage.blogspot.com/2010/08/harton.html

  24. Tom says:

    Harley has to chase younger buyers because younger buyers are in no way being attracted to H-D. Luckily, Harelys are overpriced slow POS bikes that cannot handle so there is no way that they can catch us!

  25. Ry_Trapp0 says:

    Tom, H-D is the market leader for sales of new bikes to young adults…
    http://thekneeslider.com/archives/2010/07/21/harley-davidson-second-quarter-results-reveal-fascinating-statistic/
    You don’t have to believe it, but it won’t make it any less true.

  26. Tom says:

    Second QUARTER! Like too many Americans, your thinking is extremely myopic. H-D is on a collision course with bankruptcy due to the demographics of its market and its idiotic financial decisions. You don’t have to believe it, but it won’t make it any less true.

  27. Tom says:

    The same can be said for SUVs…a bump in sales. But such short term numbers do not indicate a return of SUV dominance anymore than a few extra HDs signals a complete turnaround for Milwaukee.

    http://autos.yahoo.com/articles/autos_content_landing_pages/1509/the-big-suvs-death-rattle/

  28. Ry_Trapp0 says:

    Tom, did you read the entire article? They’ve been the market share leader in sales of new bikes to young adults since AT LEAST 2006.

    Like too many H-D haters, you fail to actually do some reading and research, and make assumptions based on ignorant preconceived notions.

  29. Ry_Trapp0 says:

    Oops, reading comprehension failure on my own behalf, haha. H-D is the market share leader in sales of new heavy weight bikes to young adults since at least 2006, and market share leader in sales of ALL bikes to young adults since 2008. Either way, my point stands.

  30. Tom says:

    Like all cult members, you cannot take the least bit of criticism….or reality. H-D is losing money. Its getting its ass handed to it around the world. Its laying off workers. Its threatening to move out of Milwaukee. HD is losing money… FACT. HD will go bankrupt without major changes to its business. You claim that HD has been a leader since 2006 and yet its economic woes continue and its overall sales have declined. I don’t hate HD. I merely recognize it as the quitting failure hype machine that it is. I know the history of motorcycling in the US and how we once dominated the planet. HD doesn’t dominate anymore and its its in an economic crisis. My point stands squarely on top of yours.

  31. Ry_Trapp0 says:

    And like every other H-D hater, the evidence is presented right in front of you, but god forbid you admit your ignorant assumptions are wrong. You still don’t believe that H-D is selling bikes to young adults, right? I’m not making “CLAIMS”, if you would read the article that I’ve posted(god forbid, I know) you would see that the data was collected and interpreted by the neutral and independent automotive statistics group, R.L. Polk.
    Your “point” is anywhere near mine, because you refuse to acknowledge mine. You said that young adults aren’t buying H-Ds, I have given you proof that they are, and you go on some big tirade about H-D’s profit margins and the economy. I don’t give a damn if H-D is losing $2,000 on each bike they sale, it doesn’t change the fact that they ARE selling to the demographic that you claim they aren’t attracted to them.

  32. Tom says:

    Like a child, you crawl back desperate to be right. You ignore the glaring reality that damns your entire mythology. You also lied about the numbers. Harley is the leader of ON ROAD bikes to those OVER 35. ON ROAD….you ignore this tidbit of valuable information. You also ignore that HD sales are dropping around the world in markets like China and India…markets that are becoming much more valuable than the US market. So, HD is marketing ON ROAD bikes to 35 year olds and you want to call them young. I’ll take that as a compliment but the fact still remains that HD is not reaching the young demographic like you think or will care to look at. There are these things called OFF ROAD bikes, but being a Harley slave, you wouldn’t know anything about them.

    I don’t hate Harley like you wished I did as doing so would give some justification to your insipid self-righteousness. I don’t give a damn about Harley because they don’t make a bike that interests me at a price that I’m willing to pay (the VRod is nice but here in Japan, its way overpriced even more so than in the USA) but I don’t want to see them go bankrupt and ruin thousands of lives. HD is losing money and in the big picture, my point stands squarely on the neck of yours robbing it of any relevance or oxygen. You ooooooooooooo so want to win this argument, but money talks and your quarterly numbers BS walks.

  33. Tom says:

    Actually, its the HEAVYWEIGHT CRUISER ON ROAD CATEGORY that Polk reports so yeah, duh, Harley is the market leader in that subfield. This explains to you why Harley can be a leader in sales and still going bankrupt. Like I said, you want to win but you don’t get what you want.

  34. Ry_Trapp0 says:

    Direct quote from the article that you, apparently, still haven’t read…

    ” · . . . in the U.S., no one is reaching new customers better than Harley-Davidson.

    · Based on recently provided Polk data, we have been the heavyweight motorcycle category market leader in new motorcycle sales to young adult men and women ages 18 to 34 since at least 2006.

    · We have also been the heavyweight market leader since at least 2006 in new motorcycle sales to women riders, Hispanic riders and African American riders ages 35 and older. Of course, we are also the market leader among Caucasian men ages 35 and older.

    · And when it comes to new motorcycle sales to young adults in ALL sizes of on-road motorcycles, Harley-Davidson has been the U.S. market share leader since 2008.”

    let me repeat the key points here…

    ” the heavyweight motorcycle category market leader in new motorcycle sales to young adult men and women ages 18 to 34 since at least 2006.”

    “And when it comes to new motorcycle sales to young adults in ALL sizes of on-road motorcycles, Harley-Davidson has been the U.S. market share leader since 2008.”

    Like I said, leader in sales to YOUNG ADULTS – ages 18 to 34 – in heavyweight sales since 2006. Leader in sales to YOUNG ADULTS – ages 18 to 34 – in ALL TOTAL NEW BIKE SALES since 2008.
    I hope someone else is still reading these comments, so I’m not the only one seeing how ignorant you are.

  35. Tom says:

    I hope that you’re still reading Harley’s corporate balance sheets. Nope, I don’t give a damn what you cult people do or don’t do. Harley defines a category that ONLY it participates in – heavyweight cruisers – and then brags about being the leader in it. Idiots like you buy that marketing tripe like little girls buy Justin Bieber tickets. You also ignore OFF ROAD bikes, something that HD does not and currently cannot make. Its an entire genre of bikes that Harley cannot tap into – a market where real young people have gravitated to. HD is still going bankrupt despite your cult chanting of their marketing numbers. HD is losing market share around the world so no, HD is NOT reaching out to new young buyers in places like China and India, the two markets that actually matter.

    Like I said before and will say again, you are so desperate to be validated that you crawl back here to me needing my attention. Harley’s financial numbers speak for themselves so your numbers don’t mean jack squat. Harley is not expanding and that’s a FACT.

  36. Tom says:

    And, stop with the haters crap. I think the VROD is a kickass bike & if they weren’t so overpriced here in Japan, I’d certainly get one. Further, a completely bankrupt HD will devestate Milwaukee and that’s not a positive thing for anyone. Leave the cult. Be an individual and think for yourself…..just like Harley marketing says that you do.

  37. Ry_Trapp0 says:

    H-D balance sheet? Nope, reporting facts that Paul @ TheKneeslider checked and sourced to the automotive statistics gathering and reporting agency R.L. Polk. H-D doesn’t define shit – R.L. Polk does. And R.L. Polk – and every other player in the industry – categorizes large displacement cruisers as “heavyweights”.
    And do I need to repeat AGAIN that H-D is the market share leader in sales of ALL on-road motorcycles to young adults??? I’m sure you’ll keep ignoring that one.

    The off-road segment??? I’m not ignoring them, I’m not mentioning them because they don’t pertain to the topic at hand in any way, shape, or form. If you’ve forgotten, the topic at hand is H-D’s sales of ON-ROAD bikes to young adults(ages 18-34). You have any more straw man arguments?

    Why should I stop calling you a hater? It’s about as clear that your a hater as it is that I’m a “cult follower” apparently. I don’t dislike H-Ds, but I don’t own one nor do I have the desire to own one. I defend them because morons attack them with baseless assumptions that they state as fact(“…younger buyers are in no way being attracted to H-D”).
    Follow your own advise: think for yourself – and do some RESEARCH instead of repeating baseless rhetoric.

  38. Tom says:

    ONLY Harley makes heavyweights so it does define the segment. That you don’t understand this fact does not make it go away. No, I don’t ignore the report of on road bike. Its you who ignore OFF ROAD bikes, a HUGE market that HD doesn’t even have a single product to compete in.

    Oh, and Mr. Idiot, you ignore the latest HD report on this very site….”Harley-Davidson & Labor Unions Edge Closer to Keeping Production in Wisconsin”

    Profitable companies don’t threaten to move or cut production. This is what you ignore because as much as you want to think that Harley is growing, its balance sheets…ITS BALANCE SHEETS prove otherwise. This is not my opinion or some research company. HARLEY is saying its losing money despite the claims that its expanding into the youth market it needs to survive. Its failing more badly than your attempts to be relevant. My point once again stand squarely on top of your yours. Harley is NOT growing.