Ducati Q1 2013 Sales Drop 5% – Audi Dishes the Details

Ducatisti: do you want the good news or the bad news first? The bad news is that the market for motorcycles 500cc and up is down 17% worldwide for the first quarter of this year, which means the “good” news is that Ducati is only down 5% for Q1 2013. Not exactly the start out of the gate that Audi was hoping for its newly acquired two-wheeled brand, but what are you going to do? Western Europe is a mess, with Spain and Italy continuing to go down like a…well, you know. While we don’t enjoy the misery of motorcycle brands, the fact that Ducati Motor Holding is now under the Audi AG umbrella means that we get far more detailed quarterly and yearly reports from the two-wheeled marque, and we’ve got the digits after the jump.

Mission Motorcycles: The Mission R Lives??!

Mission Motors tweeted out something interesting just a moment ago, a link to a new website for Mission Motorcycles. Teasing there a photo of the Mission R, it would seem that the electric superbike that does competitive AMA Supersport lap times at Laguna Seca, is finally set to come to production. It seems we won’t know everything about the new Mission Motorcycles project until June 3rd, though we can speculate pretty accurately on what the A&R Bothan spy network has been telling us. Expect to see the Mission R electric superbike in street legal trim, honed even further than when we rode the machine back in August last year.

Goodbye Husqvarna Nuda, We Hardly Knew Thee

Stefan Pierer’s acquisition of Husqvarna continues to baffle me. You will note I say Pierer, and not KTM, bought Husqvarna, since the Austrian CEO used Pierer Industrie AG in the transaction as a means to help side-step European antitrust issues. After all, we can’t have Europe’s largest dirt bike manufacturer, nay largest total motorcycle manufacturer, gobbling up even more brands in the two-wheeled world. But, I digress. Developing three road bikes (Husqvarna Nuda 900, Husqvarna Strada 650, & Husqvarna Terra 650), with three more concepts waiting in the wings (Husqvarna Moab, Husqvarna Baja, & Husqvarna E-G0), it is with even more confusion that we learn that Pierer & Co. intend to kill the Husqvarna Nuda project and its other street siblings.

Q&A: Yukio Kagayama Talks About the Upcoming Suzuka 8-Hour with Kevin Schwantz & Noriyuki Haga

In case you missed the story last week, Kevin Schwantz is preparing to race in this year’s Suzuka 8-Hour endurance race. For the race, Schwantz will be riding on a team formed by Yukio Kagayama, who in addition to having raced in the MotoGP, World Superbike, and British Superbike Championships, is also a previous Suzuka 8-Hour winner with the Suzuki Endurance Race Team (also joining the three-rider team Noriyuki “Nitro” Haga). Releasing a Q&A about his team’s Suzuka 8-Hour entry, Kagayama-san walks us through how the team came together, what equipment the riders will use, and his outlook on the team’s competitiveness.

KTM RC4 Concept by Luca Bar Design

A single-cylinder hooligan-maker, the KTM 690 Duke is 330 lbs (curbside without fuel) and 67hp of two-wheeled fun, and we hope that the Austrians bring the KTM 690 Duke R our way as well. While we are on the topic of things missing from KTM’s American line-up, a decent supersport is painfully obvious, yet we can’t see the folks at KTM following the paths of other brands. That’s where our friend Luca Bar comes to mind with his latest concept: the KTM RC4. Using the KTM 690 Duke platform and its LC4 engine, Bar has designed a super-single full-fairing sport bike that takes the Austrian company’s “Ready to Race” DNA and applies it to an idea that is not all that disimilar to the Ducati Supermono.

Q&A: Claudio Domenicali Talks Frameless Chassis, Sacred Cows, & The Future for Ducati

When I sat down with Claudio Domenicali at the Ducati 1199 Panigale R launch, the now-CEO of Ducati Motor Holding was still just the General Manager of the Italian motorcycle company. Four weeks after our interview though, Gabriele del Torchio would leave Ducati for Alitalia; and Domenicali, a 21-year veteran of both the racing and production departments of Ducati, would take his place at the top of Italy’s most prestigious motorcycle brand. After reading our interview from Austin, Texas after the jump, I think you will agree too.

Is Yamaha Using A Seamless Gearbox? The Data Says No

That Yamaha is working on a seamless gearbox is no secret, with Yamaha’s test riders currently racking up the kilometers around tracks in Japan. Recently, however, Spanish magazine SoloMoto published an article suggesting that Yamaha has already been using its new seamless gearbox since the beginning of the season. My own enquiries to check whether Yamaha was using a seamless gearbox or not always received the same answer: no, Yamaha is not using the seamless gearbox. To test this denial, I went out to the side of the track on Friday morning at Jerez to record the bikes as they went by.

OCC Coming Back to TV? — Universe Collapses in on Self

After a very public father/son break-up between Paul Teutul Sr. and Paul Teutul Jr., a steroid-ring scandal involving Paul Sr., and finally a bankruptcy proceeding, it appears that Orange County Choppers is the impossible to kill multi-headed hydra of doom that we all knew it was, as the custom chopper shop is once again headed to the small screen and recruiting some talent, on and off the show. Looking for “someone who will work alongside Paul Senior, running the shop and helping build some of the best custom motorcycles in the world,” OCC says it will be back on television with a new show later this month. Please for the love of god, will someone give this man the attention he craves so dearly??! Or, just shoot us in the face.

Alstare Superbike Concept by Team Alstare

We love us some concept bikes here at Asphalt & Rubber, and we have featured more than a few pieces of stunning design and imagination on our pages. Though, we can’t remember the last time one of these works of art were brought to us by a legitimate racing team, but that is what we have here with the Team Alstare Superbike Concept. A nod to the former Suzuki team’s return to the World Superbike Championship as the Ducati factory squad with Carlos Checa and Ayrton Badovini, Alstare has enlisted the help of designer Serge Rusak of Rusak Kreaktive Designworks to ink the shape of its futuristic Superbike concept, while Tryptik Studios handled the 3D modeling prowess.

Transcript: The Gay Question at Jerez

If you didn’t watch Thursday’s pre-event press conference for MotoGP at Jerez, it is worth a viewing right to the end (assuming you have a MotoGP.com account). Building off the news about the NBA’s Jason Collins coming out as gay in a self-written feature in Sport Illustrated, my good colleague David Emmett had the courage to inquire about the culture and acceptance of the MotoGP paddock for homosexual riders. For the sake of accuracy, after the jump is a full transcript of David’s question, as put to riders Cal Crutchlow, Jorge Lorenzo, Marc Marquez, Andrea Dovizioso, Stefan Bradl, and Scott Redding, as well as those riders’ responses to David’s inquiry.

European Union Approves Audi’s Acquisition of Ducati

07/05/2012 @ 3:51 pm, by Jensen Beeler12 COMMENTS

European Union Approves Audis Acquisition of Ducati ducati meccanica logo 635x508

The final rubber stamp of approval to Audi AG’s acquisition of Ducati Motor Holding, the European Commission has cleared the transaction of any antitrust red tape. A deal that was over a year in the making, the German automaker bought the Italian motorcycle company for a cool €860 million, including debt. Positioning Audi, and its parent-company Volkswagen, to take-on the likes of the BMW Group, the deal was met with mixed-emotions in the automotive and motorcycling communities during its announcement.

The biggest question mark in the transaction is what exactly Audi plans on doing with the Ducati brand, as many view the transaction as simply a feather in the automaker’s cap (as was the case with TPG’s acquisition of Ducati in 1996). Though the VW Group has proven capable of handling premium Italian brands (e.g. Bugatti & Lamborghini), there has been some concern over how the Bologna brand will fit into the company’s overall structure. With some discounting any technical knowledge Ducati could teach Audi about small-displacement motors, the real boon for Audi in the transaction could reside elsewhere.

On aspect could come from averaged emission standards in Europe for vehicle manufacturers. With the EU cracking down on company-range wide CO2 emissions on vehicles, Ducati could help serve to lower Audi’s overall emissions score, in a similar fashion that BMW Motorrad affects BMW Automotive’s rating.

The reasoning could be even more simple than that though, as Audi could simply be looking at what BMW has been able to achieve with BMW Motorrad’s nearly quarter-million in yearly unit volume. Selling nearly 200,000 more units per year than Ducati, Audi could be seeing this marker as the growth potential of the Ducati brand, as the Italian company has an equally, if not stronger brand and more robust product line-up than its German counterpart.

A six-fold return on investment, now what company wouldn’t like that?

Source: European Commission via Motorcycle.com

Comment:

  1. Neil says:

    Good, now sign Hayden for another couple years with Ducati and make Bayliss his teammate in 2013 in MotoGp.

  2. Mike says:

    No way jose on bayliss let’s keep the kentucky kid and grab Cal Critchlow w/ them 2 that will work.

  3. European Union Approves Audi's Acquisition of Ducati – http://t.co/1AMNfces #motorcycle

  4. Does this mean Ducati can talk to Nicky now? RT @Asphalt_Rubber: European Union Approves Audi's Acquisition of Ducati – http://t.co/hThNBQxx

  5. Pierre Col says:

    European Union Approves Audi's Acquisition of Ducati – http://t.co/1AMNfces #motorcycle

  6. European Union Approves Audi's Acquisition of Ducati – http://t.co/1AMNfces #motorcycle

  7. Gutterslob says:

    Diesel Desmo with Twattro all-wheel drive…. Coming soon to a Ducaudi dealer near you!!

  8. Neil says:

    I know Bayliss has retired, it’s wishful thinking….I still would love to see him as Hayden’s teammate on the Motogp grid, I still think he could smoke ‘em all on the Duc….lol…

  9. Gutterslob says:

    Bayliss is a sorta “hero of the blue-collar people”, me thinks. Eats with his mechanics, never forgot where he came from (he was a spray-painter, I believe). Love the bloke, and I’m not even a Duc fan.

    Would be great seeing Baylistic ride again. Him winning the SBK season, then winning that one-off race in Valencia MotoGP the same year – gave me epic fuzzy feelings all over.

    Doubt it’ll happen though.

  10. Michael says:

    Hayden and Crutchlow is my hope and prediction, and it doesn’t hurt that their respective countries are two of the biggest markets for Ducati and have the most growth potential for them with their current line-up.

  11. smiler says:

    In the subsequent press photo……

    If you look at the picture. It is quite interesting.

    Ducati CEO Audi Suits
    Beeming smile No smiling
    Big red tie Small slightly dull coloured ties
    Blue suit Grey
    No glasses Glasses
    Holding arms No contact

    “Ducati stands for extraordinary engineering artistry, passion, precision, performance and the sheer joy of living”

    Audi stands for “progress with technology”. (Vorsprung durch Technik)

    Fiat should have bought them. Red will be banned from the colour range. Their bikes will likely never breakdown. There will be a GS competitor. The V2 will go because BMW use more efficient powerplants.
    Steel trellis will be replazed. In 5 years they will look like BMW?