Photo: Five – Two = Podium

Blurred to protect against spoilers, we’ll just leave things simply by saying that World Superbike’s Race 2 at Donington Park is well worth a watching if you haven’t already seen it. Decided right down to the last few turns, race pundits surely will be discussing the race and its outcome over the next week. Unsurprisingly, geography is playing a major a role in how things are being viewed. Though in a race where a number of questionable passes occurred, it is hard to single out this one event from the plethora of others that occurred during the race, but of course this one had the biggest effect on the race outcome. Click past the jump for the he said, she said, and of course for some slightly sharper photos.

Norton V4 Gets Shakedown Test Ahead of Isle of Man TT

More news from Norton, as the British firm has begun track-testing its V4 road race bike, in preparation of the 2012 Isle of Man TT. Focusing on the bike’s handling, Norton has been working hand-in-hand with Öhlins and Dunlop developing the bike’s chassis. The trio has devised the highly sophisticated “165 mph no hands” test, which supposedly checks the stability of the bike, though we imagine Health & Safety would frown upon it. With the bike’s Aprilia RSV4 motor putting out 195hp at the crank, and with the total race package weighing 419 lbs (195 kg) when it is sopping wet, the Spondon-framed Norton may not be exactly what fans of the famous marques were hoping for after seeing the very appealing Norton NRV 588, though it does seem to be a potent package.

2012 Brammo Empulse R – Was It Worth the Wait?

Launching in downtown Los Angeles, the 2012 Brammo Empulse R & 2013 Brammo Empulse broke their cover and officially debuted. Right off the bat from the designations, you can see that Brammo intends for the Empulse R to be a 2012 model, with the base model Emuplse coming out next year (more on that further down). As we expected, the Brammo Empulse R got quite the price bump after its 22-month marination, and will be $18,995 MSRP. Meanwhile when the Brammo Empulse becomes available next year, it will have a slightly more palatable $16,995 price tag.

Up-Close with the Erik Buell Racing 1190RS ‘merica Edition

While the EBR 1190RS race bikes were on the track, their $40,000+ street-legal counterparts were on display outside of the Erik Buell Racing garage. Rocking an American flag livery, I naturally took pictures of this show bike. Eye catching to say the least, nothing says “Made in ‘merica” better than a red, white, and blue color scheme, especially when it is laid over carbon fiber. And while I want to love this bike because of its nuances and outside-of-the-box technical design, I don’t.

Sunday Summary at Estoril: Be Afraid, Be Very Afraid

If there’s one lesson we can take from Sunday’s race at Estoril, it’s this: “I’ve always said we know Casey’s the guy that’s the fastest guy in the world. Maybe over the seasons he hasn’t put the championships together, but by far he’s the best guy in the world.” Cal Crutchlow is not known for mincing his words, and his description of Casey Stoner pulls no punches. But given the fact that Stoner only managed to win the Portuguese round of MotoGP by a second and a bit, is that not a little exaggerated?

Up-Close with the 2012 Brammo Empulse RR

Brammo is back for electric motorcycle racing in the North American TTXGP series, as the Ashland-based company is set to defend it’s #1 plate this year with Steve Atlas on board ( Shelina Moreda is slated to join the team later in the season). Gaining a title sponsorship from Icon, Brammo arrived at Sears Point with some edgy graphics on the 2012 Brammo Empulse RR. Dropping roughly 35 lbs in weight, and gaining roughly 50hp over the bike they ran at last year’s season opener, Brammo is making most of those gains in its revised motor and power inverter for the newest Empulse RR.

Mea Culpa: The Media’s Hard-on for a Good Penis Story

As you can imagine, the bulk of the commentary, both from readers and from professional journalists, has centered around the absurdity of the claim, with even jokes being offered about how an aged BMW rider should be thanking the German motorcycle brand for saving him money on Viagra, etc. The situation reminds me of the McDonald’s hot coffee lawsuit. You know the story, right?. A woman buys a cup of coffee at McDonald’s, spills it on herself while in the car, and sues the bastards for her incompetence. True to litigious American form, the unthinkable happened, and a jury awarded this gold-digging woman millions of dollars. It is repudiating, and it stands for everything that is wrong with the legal system, or so we would be lead to believe — especially by the media.

An Addendum to Valentino Rossi’s Options for the Future

Never say never, but few are expecting Valentino Rossi to hang up his spurs at the end of the 2012 MotoGP Championship. Going out on a career low-point is certainly not the Italian’s style, especially as it casts a particularly dark shadow on a career that has enjoyed the bright-light superlative of “Greatest of All Time” from some of motorcycling’s most knowledgeable sources. Hoping to cast that phrase with an underlined typeface, and not with an interrogatory question mark, there is sufficient evidence to believe that Rossi will want to end his career in a way that will leave no doubt about the nine-time World Champion’s abilities. The question of course is how those final seasons will play out, and who they will be with.

Motorcycle from Japanese Tsunami Washes Up in Canada

Just a little over a year later, debris from the Sendai earthquake and its subsequent tsunami is starting to make its way across the Pacific Ocean, with the first bit major piece of fallout to hit Canadian soil just now being reported. Though the effects to the motorcycle industry were only a small portion of the overall devastation, for our purposes it seems fitting that the first sizable item to wash ashore is a Harley-Davidson motorcycle. Landing in the Haida Gwaii islands of British Columbia, the Harley-Davidson Softail was discovered by Peter Mark, who was riding his ATV along the coast of the isolated beach.

Man Sues BMW for Causing Erection – No, Seriously

After a four-hour ride on his motorcycle, one BMW owner realized that he had a problem. Namely, a problem with his erect penis, which after some waiting would not subside. Now while most of us would cheekily reply that such a state is the sign of a good motorcycle ride, this San Francisco Bay Area native is not laughing, and has filed suit in the Superior Court of San Francisco County (CGC-12-520316) against BMW Motorrad North American and Corbin-Pacific. Saying that the motorcycle and its dealer-installed custom motorcycle seat have caused priapism, the man is suing for lost wages, personal injury, medical expenses, product liability, and negligent infliction of emotional distress.

Ducati: Bear Market Winner

11/17/2008 @ 9:47 pm, by Jenny Gun2 COMMENTS

The world markets may be down, and stores may dropping out of business like it’s third period French class, but Ducati is finding the economic downturn to have an upside on its balance sheet.

Ducati’s sales revenue for the first three quarters of 2008 grew by 25% compared to last year’s figures. This means to close to $417MM in revenue for the Bologna Bandits, with their bottom line looking 87% better than before, totaling in at $41MM.

Why now brown cow? Well shipments from Desmo-central to dealer floor rooms has been up by 19% for the year so far, with sales up 8% worldwide. In the meantime, worldwide industry sales are down 6%. Evidently, those cars that people aren’t buying, is not equating into motorcycle purchases (you know…for the mileage advantage)

The Bologna Boys say they are still on track to achieve a forecast 20% growth in worldwide sales for full fiscal year, up from a predicted 15% sales growth.

How are the other European manufacturers doing?

KTM has had a 50% drop in operating profit for the full 12 months of its fiscal year, closing the books at $21MM. The House of Orange (not Oranj) is blaming this decline on a bad Dollar to Euro exchange rate, and plans to cut motorcycle production for the 2009 season by 10%.

Piaggio (owner of Aprilia, and most of Europe’s scooters) is also cutting back on production across all its motorcycle and scooter brands after depressing results for the first 3 quarters of 2008. Overall sales were down by almost 6%, falling 10% in Europe, which accounts for about 80% of its bike and scooter sales.

BMW, while slightly more insulated, is feeling the pain too, with global motorcycle sales down by 2.5% in the same period, and profit from bikes falling by nearly 16%.

Source: visordown

In other financial news, the trade-deficit for sportbike hotness in the United States has increased another 300%. Sorry Buell.

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Tagged under: Aprilia, BMW, Bologna, Ducati, financials, income, KTM, Market, Piaggio, revenue, sales, third quarter

Comment:

BikePilot says:
November 18, 2008 at 6:41 PM
That’s great news! I’m sure the 1098 and Hypermotard and new 696 haven’t hurt sales either:) I suspect that part of KTM’s troubles is the (extremely high) price of their off road machines and competition from Husqvarna and BMW in the euro off road market.
Honda COO Sees Industry Wide Slowdown - Asphalt & Rubber says:
November 25, 2008 at 4:04 PM
[...] the end of the day, it is Honda and the other manufacturers (except perhaps Ducati) who are left holding the bag with excess product sitting on the showroom floor come [...]

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