Benelli has announced that Claudio Consonni has taken-on the role of Technical Director at Benelli QJ. As a former manager of Yamaha Motor Italy, Consonni was repsonsible for the tuning fork brand’s production, research & development, quality after sales divisions over his 20 years at Yamaha…all things Benelli needs in spades right now as its Chinese owners look to turn-around the company.
Consonni was also big part of Yamaha Italy’s racing effort, with the company achieving more than just a few Italian Championships in 600cc and 1000cc racing, along with wins at the Paris-Dakar Rally, Rally of the Pharaohs, and World Motorcross. Bringing-on Consonni might signal Benelli QJ’s desire to get back to racing with its motorcycles.
Benelli has a rich racing history, and an under-rated model line-up. If quality and supply chain issues can be resolved, the company could see a real boost in sales if marketing promotions like racing can be brought into the company plan as well. Needless to say, Consonni will have his hands full no matter what where his responsibilities lie within the company.