BMW continues to buck the trend, releasing sales data that shows the Bavarian company getting a 21% sales boost last quarter when compared to Q1 of 2009. The company made €351 million in sales revenue (also up 21%), which came to €32 million EBIT, up 14.3% from Q1 of last year as well. BMW cites strong sales from the S1000RR, and the newly revised R1200GS/RT as being the reason for the strong sales numbers.
BMW is also boasting that it now has the largest market share in Italy, Great Britain, and Germany. The company also sold 2,094 motorcycles in the United States during the first quarter of 2010, up 7.8% from last year. BMW’s success is only marred by its sales figures from Japan, where the company saw a 13.5% sales decrease, selling only 508 motorcycles.
As the industry sees the motorcycle market rebounding, we can expect to hear better news from many company’s in Q2 of 2010. Perhaps the best news to come from BMW was the company’s increase, albeit a modest one, in unit production, up 3.8% from Q1 2009 . This is clearly a sign that BMW sees some light at the end of the tunnel.
Source: BMW Group