BMW Motorrad continues to shine in this down economy, as the company has reported a 7.8% worldwide sales increase compared to November of last year. For the rest of 2010, BMW’s sales have increased every month compared to last year’s figures, from January to November. In the same time period, BMW Motorrad sold 94,283 units internationally, up 15% from the 81,946 units sold during the same duration last year.
While it isn’t saying much that sales are improving over the devastating numbers from 2009, the motorcycle industry is still considered to be down by roughly 11%, which makes BMW still an outlier from the industry norm.
Perhaps more important than the continued bump is sales figures, is BMW’s report that it increased its total market share for motorcycles over 500cc in displacement. Revitalizing its model line-up and expanding into new market segments has paid off well for the Bavarian brand, which released the S1000RR superbike last year with strong success.
The BMW S1000RR has taken on the entrenched Japanese presence in the sport bike segment, and has shown that BMW can wade into unfamiliar waters with ease. With spurring sales and this confidence in its pocket, we’ll have to see what BMW does next with its motorcycle position.
Source: Ultimate Motorcycling