Isle of Man TT Gets TV Deal for Australia & USA

Want to watch the Isle of Man TT from the comfort of your non-British TV, but haven’t been able to in the past? A new TV from the Isle of Man’s Department of Economic Development will do just that. Inking a new TV contract with North One TV, the Isle of Man TT will be televised in the American, Australian, and of course British markets, making it easier than ever to watch the iconic road race. With a five-year contract with the Velocity Channel in the US, the American cable channel will show seven one-hour race shows. Each segment will air within 24hrs of each race, and be tailored for the American market.

Castiglioni Denies Fiat Buyout of MV Agusta Is in the Works

After reporting 22% growth in Q1 2014, Giovanni Castiglioni had some closing words about the rumors that Fiat could acquire MV Agusta — a popular rumor that has been swirling around in the press the last two months. Denying outright that MV Agusta had, or was in, talks with the Fiat-Chrysler group about an acquisition (some reports linked even MV Agusta to being bought by Fiat-owned Ferrari), Castiglioni said the Italian company solely was focused on building growth, and building motorcycles. “Moreover, I’d like to take this opportunity to deny rumours circulated by the media over the last few days concerning supposed negotiations vis-à-vis the sale of a share of MV Agusta to the Fiat-Chrysler Group,” said Giovanni Castiglioni, the President and CEO of MV Agusta.

A 2WD Hybrid-Electric Motorcycle for the US Military?

In the coming years, US special forces may be riding a tw0-wheel drive, hybrid-electric, multi-fuel motorcycle co-developed by BRD Motorcycles and Logos Technologies. Helping make this project possible is a Small Business Innovation Research grant from DARPA. The goal is to make a single-track vehicle for US expeditionary and special forces that will be nearly silent in operation, yet also capable of traveling long distances. Details on the proposed machine are light, of course, but it sounds like the 2WD dirt bike will be based off the BRD RedShift MX (shown above), and use an electric drivetrain, as well as a multi-fuel internal combustion engine to achieve its goals.

Colin Edwards Will Retire from Racing after 2014 Season

Announcing his decision during the pre-event press conference for the Red Bull Grand Prix of the Americas, Colin Edwards told the assembled press that 2014 would be the Texan’s last season racing a motorcycle. Citing a lack of improvement on his performance in pre-season testing and at the Qatar GP, Edwards decision perhaps answers the lingering question in the paddock of when the American rider would hang-up his spurs after an illustrious career in AMA, WSBK and MotoGP. Talking about his inability to come to terms with the Forward Yamaha, which Aleix Espargaro was able to take to the front of the pack in Qatar, Edwards was at a loss when it came to understanding the Open Class machine and his lack of results.

MSF Updates Its Basic RiderCourse Curriculum

It is no surprise that statistics from the NHTSA show that motorcycle accidents and injuries are on the rise. According to the 2012 Motor Vehicle Crash report published by the NHTSA, motorcycle fatalities for that year rose to 4,957, up seven percent from 2011, while injuries increased 15% to 93,000. While the NHTSA statistics are misleading because the motorcycle category includes mopeds, scooters, three-wheelers, pocket bikes, mini bikes, and off-road vehicles, new riders need every advantage they can afford. The Motorcycle Safety Foundation has taken notice of these statistics and has revised the curriculum for its Basic RiderCourse to include a new Basic eCourse, which students will take prior to in-person instruction.

Yamaha Trademarks “R1S” & “R1M” at USPTO – “YZF-R1M” Trademarked Abroad – But Why?

Are new Yamaha YZF-R1 models coming down the pipe? That’s the question being asked after trademark filings in the US and abroad tipped off Yamaha Motor’s intention to use “R1S”, “R1M”, and “YZF-R1M” for motorcycle, scooter, and three-wheeled purposes. The filings are being taken as hints towards a possible multiple trim levels of the Yamaha YZF-R1 superbike, with the “S” and “M” designations being different spec machines than the current base model. The “S” nomenclature is a popular one in the two and four-wheeled world, though “M” would certainly be a novel designation, outside of say…BMW.

Bell & COTA Create Texas-Themed Limited-Edition Helmet

Continuing its theme of making limited-edition helmets for premier-class US rounds, Bell Helmets has teamed up with the Circuit of the Americas and Chris Wood, of Airtrix, to create a Texas-themed Bell Star Carbon helmet, just in time for COTA’s MotoGP race next weekend. Available only until April 13th, the Bell/COTA helmet features a red, white, and blue flag motif on the front, with both the American and State of Texas flags visible, which then wrap around the rear to merge with a hardwood design, reminiscent of the floorboards in a Western saloon. The helmet is also crowned with a Longhorn cattle skull, which adds to the Texan motif. The specially designed helmet also features a horseshoe, the COTA logo, and the 2014 Red Bull MotoGP of The Americas logo.

Aprilia Mounting a Return to MotoGP in 2016

Towards the end of the 800cc era, MotoGP looked to be in dire condition. Grids were dwindling, factories were reducing their participation, and teams were in difficult financial straits indeed. By the end of 2011, there were just 17 full time entries, Suzuki was down to a single rider, and were about to pull out entirely for 2012. How different the situation looks today. In a recent interview with the official MotoGP.com website, Aprilia Corse’s new boss Romano Albesiano gave a brief outline of their plans. The Italian factory will continue to work with the IODA Racing team for 2014 to collect data on the electronics and tires, which they will use as input on an entirely new project being worked on for 2016.

This Is Pretty Much What the Monster 800 Will Look Like

With the advent of the Ducati Monster 1200, it was only a matter of time before Ducati’s middleweight liquid-cooled “Monster 800″ would be spotted, and unsurprisingly the machines have a great deal in common. The one big difference seems to be that the 821cc Monster gets a double-sided swingarm, which has become Ducati’s new way of differentiating between its big and medium displacement models of the same machine, see entry for Ducati 899 Panigale. With the spied Ducati Monster 800 looking ready for primetime, and a pre-fall launch isn’t out of the question. Giving us an excellent glimpse into what the Ducati Monster 800 would look like, Luca Bar has again used his Photoshop skills to render up images of the still unreleased “baby” Monster.

Photos of the Mugen Shinden Ni sans Fairings

Given the competitive nature of the electric racing realm, its rare to see the big high-power bikes without their fairings, as teams are reluctant to reveal their secret sauce. Debuting the Mugen Shinden San this past weekend in Tokyo though, Team Mugen did just that, giving us a glimpse into the inner workings of the team’s 2013 race bike, the Mugen Shinden Ni. You don’t have to be an electron-head to get excited by these photos, as any race bike with a carbon fiber frame and swingarm is pretty drool-worthy, though the Shinden Ni’s carbon fiber battery enclosure does hide a great deal of the electric superbike’s geek factor. While the sheer size of the battery bike is impressive, it was expected when the Shinden was first announced.

Latest KTM 125 Duke Video Goes to the Well

09/28/2010 @ 11:04 am, by Jensen Beeler10 COMMENTS

Latest KTM 125 Duke Video Goes to the Well ktm 125 race concept 6

Marketing in the motorcycle industry is usually derivative at best, and nothing exemplifies that sentiment more than the tried and true rebel typecast that we see slung-around in advertisements on television, print, and the web. So it should perhaps not surprise us to see KTM going back to this marketing well when promoting the KTM 125 Duke.

Phat beat DJ’s, wheelies down the roadway, late night hooning on dark city streets, these are all the elements needed to make 13 year-old boys who haven’t reached puberty feel like total bad asses…and maybe KTM can sell some bikes with it along the way too. Check the video after the jump. and

Remember that KTM’s stated goal with the KTM 125 Duke was to engage young riders with the brand’s “Ready to Race” lifestyle. We were initially really excited by the prospect of KTM reaching out to young teens with this concept, as it meant creating a life-long bridge with consumers and the KTM brand (OK, we also just thought that riding the 125 Duke would be blast around town). However as KTM continues to promote and hype the new Duke, it feels like every other motorcycle ad that’s come before it, following the leader.

Source: KTM (YouTube)

Comment:

  1. Cru Jones says:

    I think you’re being a bit harsh on KTM. Is the ad lame? Yes. Is the bike still a cool-as-hell bike for a 16 year old? Yes.

  2. adam says:

    This video is so piss poor. The soundtrack is lethargic and boring. The edit is dull and lacks any energy. The shots are uninteresting and lack any kind of beauty or inspiration to go out and buy a KTM. Are they trying to sell bikes here? No one with any marketing or storytelling ability was involved with this project. Which is sad because the subject matter is wicked cool. I’m not a 13 year old, add 30 to that number, but this would make a great fun track bike for Adams Go Kart circuit in Riverside

  3. emd says:

    Huh? was it an awesome video no, was it better than most from M/C companies, hell yeah it was by far… So I would wait for the big guns from KTM and the marketing of this thing closer to launch

  4. aptimus prime says:

    KTM have almost got it right. Motorcycling is nothing more than an interpretation of a feeling you get when you ride. It’s almost entirely marketing so branching out is critical.

    As far as an attempt to capture mindless youngins, it’s okay, but it falls short imo. The demographic they are targeting have seen hardcore pornography, they spend half the day sexting if possible, and if they are fans of dubstep, they spend hours on youtube talking about filthy drops and Justin Bieber’s lack of scrotum. If KTM are trying to play to the lowest common denominator, they are going to have to crank up the intensity about 10x. They need at least a half dozen scantily-clad, flirtatious college girls who pretend to have a fetish for younger men, and a handful of older guys with trunks popped, throwin’ up signs b/c these kids are cool. Also would have been nice if an older guy on a RC8 with street cred giving a left hand low to these hapless teens who desperately need approval.

    Teens are trying to buy cred, but this ad says “I’m an artsy loner with a penchant for ethereal urbanism”. Almost no adventure or experience. No fame. No chicks. No street cred. Slightly awkward teenagers lost in the city. Why would kids want to leave their computer for a 125 Duke? What are they going to see on their ride? Traffic?

    This is what happens when middle aged men do all the product development and run the advertising campaigns.

    The motocross helmet with goggles was a nice touch though. That works for teens.

  5. wayne says:

    I agree with Adam..
    -Music stinks, (IDK whats up with who seeing Facebook at the begining is critical to KTM. Is it a music video for the DJ, or a ad for KTM.
    -Nothing to pull you into the video or the ad itself.
    -The bike is awesome to look at, just wish there were more to show.

  6. doug says:

    The video is lackluster at best and I didn’t get any feeling of “I want that bike!” because of it. I do want the bike and I’m 41 years young so they can market it to whom they choose. I agree with Adam, it will make a great track bike, commuter or grocery getter. I’d buy one tomorrow if they would bring it stateside. As usual, we are getting the short end of the stick! :(

  7. lyn rhodes says:

    Terrible advert. Im now going surfing on the net to see if I can REALLY see what the bike is like.

  8. Rico says:

    Why is this bike not coming stateside?

  9. pete says:

    Its a bike for teenagers. The parents of teenagers who listened to the sex pistols thought the sex pistols sucked and didnt get them either. The same principle universally applies to pretty much everything teenagers are into. All these 40 year olds commenting about how bad the video is actually reinforce how good it is for this target market. The video was launched on facebook, hence the facebook into. Wake up old men!

  10. MikeD says:

    Thats one cool looking beater bike, i would buy one if KTM won’t ask for my left one as payment and if they bring it to the USA.