Harley-Davidson is releasing an electric motorcycle tomorrow, did you know? Something that we were put onto two years ago, alluded to last year, and spied last week, a quick stroll through the US Patent and Trademark filings shows that the “Livewire” name was registered by Harley-Davidson, for use on “motorcycles and structural parts therefor.”
Though the trademark has been registered for over a year now, the name can be seen on the side of the motorcycle that was spotted on the set of the new Avengers movie. Details on the new Harley-Davdison Livewire are scarce at this point, but we do know that the motorcycle will unveil tomorrow.
A bold move from the Bar & Shield brand, the big question will not be how the current Cult of Harley responds to an electric model, but whether non-Harley riders are intrigued by the Livewire. What say yee Asphalt & Rubber readers?
Source: USPTO
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