CEO Tips New MV Agusta Brutale in the Works

06/01/2016 @ 3:45 pm, by Jensen Beeler8 COMMENTS

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Many words lately have been spent telling the tale of MV Agusta, as the Italian motorcycle manufacturer is at an interesting crossroads for its future. It’s marriage with Mercedes-AMG failed, and now MV Agusta is in a precarious state, financially.

Because of its financial troubles, the motorcycle brand from Varese, Italy has had to rethink it production goals, and its model lineup.

MV Agusta CEO Giovanni Castiglioni sat down with Alan Cathcart (that interview is slowly making its way out from the publications that Cathcart works with internationally) about this subject, and many other topics of interest.

One of the more interesting elements to come from their discussion is MV Agusta’s work on a new inline-four platform, and when we can see MV Agusta’s most iconic models getting a refresh.

We originally thought this delayed endeavor would manifest itself in a new superbike platform, with the next-generation MV Agusta F4 debuting shortly, but as Castiglioni reveals, the first new four-cylinder from MV Agusta will not be and F4, and instead will be a Brutale.

This shift in development schedules comes from MV Agusta change of focus, with the Italian brand moving it attention to its top-selling model line, the Brutale.

Before we will see the Brutale though, MV Agusta first needs to consolidate its current lineup. Details on that are sparse, though we would imagine the three-cylinder lineup will adopt a single displacement, either 675cc or 800cc (probably the prior), with the Dragster and Stradale models being phased out.

At EICMA this year, Castiglioni says that we can expect two new machines, one is a special edition of a current model, while the others is a whole new machine. Castiglioni also tipped that one of these bikes would use the three-cylinder platform, while the other was a four-cylinder.

If the three-cylinder platform does go to a single 675cc displacement, it would make sense then for MV Agusta to release a four-cylinder version of its Turismo Veloce adventure-sport.

We suspect this to be the direction for MV Agusta, as the Turismo Veloce is one of two three-cylinder machine currently in MV Agusta lineup that does not have a four-cylinder counterpart – the Rivale/Stradale being the other.

This is pure speculation, of course, though smart money would see MV Agusta hanging its hat on market segments that have more distinction between the models.

Right now, the three-cylinder lineup is very crowded for MV Agusta, with overlap amongst the three-cylinder bikes, as well as between the three and four-cylinder machines.

Since MV Agusta sees the touring market as an untapped segment for the Italian brand, we would pick this spot for the company’s new ventures.

After all, if there is a weakness with the Turismo Veloce 800, it is that the 800cc three-cylinder lump doesn’t have the same punch as the rest of the bikes in its category, belting out only 110hp. A four-cylinder machine, with 155hp on-tap however, would fit in this space rather nicely.

Time will tell soon enough what MV Agusta has up its sleeve. Keep an eye on this space.

Source: Motorfreaks.nl

  • Timbo Baggins

    For a company with financial difficulties, developing a new engine platform seems like the absolute LAST place they should be spending their limited resources. This seems like a terrible idea.

  • Jason Cormier

    As would dropping the 800, as it is the far better engine they have on offer. The 675 is outclassed.

  • Wayne Thomas

    What could possibly go wrong. After all, TVR and Bimota both inveted heavily in a new engine for their respective companies look what happened to both of these two small companies. Oh yeah…..riiiiiiight.

  • LeDelmo

    I am fairly certain this new F4 platform was already in development far before any of these financial issues ever came up. I would go as far to say the Motor was already developed when AMG bought into the company even.

    To me it just sounds like MV was making preparations for the new F4’s production when this lack of funds emerged. Honestly, the whole situation seems way more complicated than it should be. Sounds like they just wanted to get a loan or restructure there debt,

    Though, I could be wrong

  • paulus

    I would guess the 800cc triple would be the capacity choice for be mid (of) range models.Triumph is also moving it’s 675 range to 800 to balance emissions targets and the market expectation for ever increasing BHP to sell the product.

  • Superlight

    No, the 675 engine is not outclassed, but the 800 would be a better all-rounder.

  • Gary

    In a utopian world of cash flow, I’d cast my ballot for a 1000cc(+) three-cylinder platform. I’ve had several triples over the years (starting with an H1) and these motors simply tick all the right boxes.

  • Hope_Is_Futile

    The solution is very simple…

    Here is a compromise: Giovanni step down as BOSS and sell of a major stake to AMG (with first rights to buy back if AMG is ever to sell). Allow Giovanni to stay on in some sort of role that is involved in the actual concept & building of the bikes. He did good finishing the F3. But that’s all he appears to be good at. He can sit on the board and LEARN as AMG goes about fixing things.

    Focus on just TWO engine platforms and prove that you can release new editions on a regular 4 year development cycle.

    – 675cc Triple
    – 1000cc 4 Cylinder

    Focus on just 4 models

    – 675cc supersport (6 different base colorways, 1500 total produced)
    – 675cc naked (3 different base colorways, 1500 total produced)
    – 1000cc superbike (6 different base colorways, 1500 total produced)
    – 1000cc tourer (6 different base colorways, 1500 total produced)

    Focus on building the dealer network to a healthy position by ANY MEANS NECESSARY

    Drum up easy sales by producing lots of limited editions such as the AMG Solar Beam and RC’s or Agostini. Each year they produce lets say 1500 F3’s. Make 900 of them the base colors and then 3 different limited edition colorways of 200 each. Boom, that’s some easy/cheap sales at a premium price for your dealers. Everyone wins, including the consumer who has a unique bike he falls in love with instantly.

    That’s what I’d focus everything on if I were in charge of that company.

    To re-iterate, here’s the priorities:

    1. Fix Dealer Network Health (via streamlined/polished/reliable product line AND gimmick sales via limited edition fairings)
    2. Focus on 2 core engine platforms and prove they are reliable and you can update on a normal development cycle.

    And once that is done, and only then, would I get a little brave and add a THIRD engine platform…….

    A 2-CYLINDER 250cc SPORTBIKE!!!!

    The Ninja 250 is Kawasaki’s #1 selling bike. Been that way for decades. Ive never understood why Ducati never placed a exotic in this category for the women riders out there or the men who want to blow more money than they should on their learner bike.

    Try being the next Aprilia before you go taking on Ducati.

    I love MV Agusta. I used to live in Varese. I love the city. I love the brand. I love my RC F3. I am hopeful they get it turned around but I know first hand that it wont be easy. Italian and German culture dont mix. The AMG / MV marriage was doomed from the start. And I honestly dont think even a German takeover will fix it. The problems are just with Giovanni. There needs to be a leader in control of that company that can get the most out of the Italian worker. The Germans are not it.