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“Get them while they’re young” — it worked for the cigarette industry, and the maxim holds true for motorcycle racing as well. Creating an effective system to cultivate and train young riders is the single largest reason that today we see Spanish riders dominating Grand Prix racing.

A system built in large part by the Godfather of Roadracing, Kenny Roberts Sr. himself, Spanish riders have enjoyed a federation that supports young riders and paces them throughout their career. The process has been so effective that the Italians have recently set to copying it, with their star pupil being Moto3’s Romano Fenati.

For the 2014 season, Fenati will be aboard the SKY Racing Team by VR|46, so it should come as little surprise that the personal brand of Valentino Rossi is lending its weight further to finding the next G.O.A.T. As such, the VR|46 Riders Academy has been established by Rossi and a crew of top-level instructors.

Yamaha’s MotoGP team looks set to gain another sponsor for 2014. According to the PU24.it website – the same website which broke the news of Rossi’s decision to drop Jeremy Burgess – sportswear manufacturer Adidas is set to sponsor the factory Yamaha team of Valentino Rossi and Jorge Lorenzo next season.

The deal is said to be part of a larger contract, which will involve the Team Sky VR46 Moto3 squad as well. The deal appears mainly aimed at the Italian market: according to the PU24 website, one of the benefits for Adidas will be better visibility for its ads on the Sky Italia channel, which will be broadcasting MotoGP in Italy next year, and which is also a co-sponsor of Valentino Rossi’s Team Sky VR46 Moto3 squad.

The deal is rumored to be a two-year contract, though how much money is involved is currently unknown.

Every year Valentino Rossi competes in the Monza Rally Show in Italy, and The Doctor does quite well for himself at the event — he was the winner of the rally at last year’s event. For 2014, Rossi found himself on the podium once again, scoring a second place finish with his VR46 team and Carlo Cassina as his co-driver.

Rossi & Co. were bested by WRC’s Dani Sordo and his rally-spec Citroen, though to be fair, Rossi himself had a works Ford at his disposal. Perhaps too many wheels, the event is a fun end to The Doctor’s racing season, as the nine-time World Champion enjoys competition in a variety of forms. For those wondering, Uccio finished ninth.

“For me this is one of the highlights of the year – I get to race against my friends and there is very little pressure to perform,” said Rossi. “It is a shame that I didn’t get the overall wins today but I’m proud of four stage wins which is incredible for me. And I get to see all of the fans from rally and MotoGP which is great.  I’m coming back next year!”

Ducati team boss Vitto Guareschi is to leave Ducati at the end of this season and to manage the new Sky Moto3 team being run with the backing of Valentino Rossi’s VR46 merchandising franchise. Guareschi is to assume the role of team manager in the project, which has been set up with the express aim of developing new young Italian talent.

The team will field two riders, with Romano Fenati already having been signed for 2014, and a second rider yet to be announced. That rider will not be Rossi’s half-brother Luca Marini, as Marini has already signed a contract to race in the Spanish championship in 2014.

Valentino Rossi is to back a Moto3 team showcasing Italian talent from next season. The Italian will work with Sky Italia, the broadcaster who will be taking over the broadcast rights for MotoGP from next season, to field a pair of riders including current FMI Italia rider Romano Fenati on KTM machines.

Sky Italia will be the main sponsor, while Rossi’s VR46 clothing and merchandise brand will provide support and backing for the project.

Suzuki’s return to MotoGP takes another step closer to being realized this week. Frenchman Randy de Puniet is flying to Japan today to test Suzuki’s inline four MotoGP machine at Motegi, as part of the testing program to develop the bike ready for its return in 2014.

In an interview with the official MotoGP.com website, De Puniet said he would be departing on Monday. “We leave tomorrow to go to Japan to test at Motegi with Suzuki,” he told MotoGP.com. “It will be a good experience for me, and I hope to do a great job.” After testing at Motegi, De Puniet will fly back to Europe to take part in the next round of MotoGP with the Power Electronics Aspar team at Mugello, where he will ride the team’s Aprilia ART machine.

valentino-rossi-superfan

A few of my friends and I, we have this ongoing conversation about the rider-worship the surrounds Valentino Rossi. I imagine all the greats in sports have their fanatics – the ladies that would do anything for one night with Michael Jordan, the guys that would lick the sweat off Danica Patrick, and of course the thousands of only slightly more well-balanced individuals who spend their fandom amassing countless amounts of branded apparel and accessories.

In the big picture, it is all about the power of an athlete’s personal brand, which in reality functions and is no different than the brand of a corporation. In that regard, maybe we shouldn’t be surprised when we find superfans, who have vast collections of Rossi memorabilia, and follow The Doctor’s career (and personal life) with astute attention. After all, are these individuals any more different than the collector who has only Ducati superbikes in his/her dream garage? Not really.

Yet, there is something profoundly strange about adult…heterosexual…men who fawn over the nine-time World Champion with vigor only surpassed by the that 12-year-old girls show The Bieber. The video after the jump is clearly Bridgestone tapping into this star power of VR46 in its most extreme form. But honestly, if you saw this Rossi superfan at a race, would you really be that surprised?

For being a motorcycle mega-brand in his own right, Valentino Rossi has been slow to adapt to this crazy new thing called the internet. A series of tubes, the internet has been a remarkable breakthrough on a variety of levels, changing the paradigm of how we eat, sleep, and waste our lunch breaks at work. Helping teenage girls gossip about their latest crushes, aiding in the massive distribution of pornography to middle-aged men who hide in their basements from their wives and children, and allowing no-talent journalistic hacks to masquerade around as proper motorcycle journalists, there is literally no telling how the internet will change our lives next, and what industries it will turn on their head.

Well get ready for another shockwave ladies and gentlemen, as the G.O.A.T. himself, Valentino Rossi, has hopped on this interweb bandwagon with full 0 & 1 force, first by finally creating his own official website, and now by signing up for a thing called Twitter. Tweeting, twatting, twittering so far in only Italian, Rossi was one of the last hold-outs of MotoGP riders to embrace the micro-blogging service (Randy de Puniet just got on Twitter this week too we might add. Thanks Lauren). Rossi’s move is sure to create a stir with the VR46 crowd, as his legion of fans can now take time out from their busy days of lathering neon yellow paint all of their bodies, and hang onto every one of Rossi’s 140 character messages.

So far, Rossi has tweeted about go-karting, his injured finger, and traveling to Melbourne. We wait with bated breath to see what photo the nine-time World Champion first tweets from his account. Bellissima.

Valentino Rossi is the most photographed rider in the MotoGP paddock (and probably the most photographed motorcycle racer in the world), someone who almost always has a crowd of cameras around him. He has the most traffic when trying to ride from the box onto pit lane, the thickest crowd around him on the grid, and when he’s out on track he generates more images than any other rider. All the photographers, regardless of which clients they have and which teams they work with, photograph Rossi.

So it has become quite a challenge to create images of him that many people have not seen many times already. Photographers still do the ‘classic’ Rossi shot of putting a wide angle on the ground, pointed upward as Rossi does his foot peg ceremony before climbing aboard. We still see Rossi superstitiously picking at his butt as he exits pit lane, and so on. Because of his elaborate routine of following the same behaviors over and over, we tend to get the same images of him over and over.

At each race I try to get an image of him that I’ve not seen before. Portraits are usually the best bet, because even though he follows the same routine in the box of chest protector in, ear plugs licked then inserted and held in place with a pistol grip, helmet on with fists to the forehead, and so on, he is still a human being and his expressions are occasionally unguarded and revealing. When you catch one of those, you probably have an interesting portrait of a very interesting subject.

Valentino Rossi fans will be happy to hear that the G.O.A.T.’s personal brand of apparel has finally come to the United States (it took him a while, ehh?), and is now available from a variety of motorcycle shops, and online on eBay with Grip Moto. At $35 for the above shown shirt, the VR|46 brand wear is not cheap, though we imagine that if you’re infatuated with Rossi as much as many of his fans are, you won’t really be looking at the price tag.

Clad in only carbon fiber bodywork, Valentino Rossi made the mental switch from blue to red today, as he swung his leg over the Ducati Desmosedici for the first time — a moment Italy, and the whole of MotoGP have been waiting for the entire 2010 MotoGP season.

As such Rossi and his crew from Yamaha will not be wearing the Rosso Corsa just yet (the former Yamaha crew has instead elected to wear some very smart looking yellow sweaters), but Rossi’s yellow “46” did make it onto the bike for the testing session, which is about all the branding that Ducati & Rossi fans need to see at this point to get in a fervor.

Promoting his VR46 line, Rossi is wearing special one-off Dainese D-Air leathers, which like the D16, is all black with yellow accents, while his AGV helmet has a question mark set between the Italian’s sun & moon logo. We wouldn’t be surprised if a replica version of these became available later this year. Video, lap times, and photos after the jump.