Ducati CEO Dishes on V4 Superbike Details

Talking to us at the launch of the Ducati 1299 Panigale Final Edition, Ducati CEO Claudio Domenicali gave us some details on the Italian company’s upcoming, and long-awaited, V4 superbike. Much has already been speculated and rumored about the successor to the v-twin Panigale, but Domenicali paints a pretty clear picture of what we can expect to see unveiled at the upcoming EICMA show, in Milan. The big news is perhaps not the fact that Ducati is moving to a four-cylinder format for its superbike program (though that is big news indeed), but instead the focus should be on what is inside the V4 engine, and how it operates. He also teased us with some news on a few other upcoming Ducati motorcycles, which should start a new chapter for the Italian brand.

Up-Close with the Suter MMX 500

By my nature, I am a critical person. This isn’t exactly a desirable personality trait, but it serves me well in my chosen profession. Accordingly, I rarely ever use words like “perfect” or “flawless” when describing something. It’s just not in my nature. From my lens, there is always room for improvement. But, when it comes to seeing the Suter MMX 500 up-close and in person, I had to rethink my usual choice of words. I will sidestep superlatives and simply say that the Suter MMX 500 is a true rider’s motorcycle. On the Suter MMX 500, there are no electronic rider aids, no ride-by-wire throttles, no kickstands, mirrors, or lights. There is nothing on this machine that doesn’t serve a purpose, and the only acceptable purpose is to go as fast as possible.

Up-Close with the Ducati 1299 Panigale R Final Edition

As far as venues go, there might not be a better place on Earth to launch a new motorcycle than Pebble Beach, California – that is, if you are into the whole breath-taking view sort of thing. The party of course was for Ducati’s last v-twin superbike, the aptly named Ducati 1299 Panigale R Final Edition, which is part Superleggera, part road bike, and part spaghetti dinner. Clad in a the an Italian tricolore livery, the Ducati 1299 Panigale R Final Edition puts out a potent 209hp, and features some of the best pieces of Ducati’s v-twin superbike lineage – part of a long goodbye to the desmodromic v-twin platform. For American Ducatisti, owning one will mean a $40,000 commitment, which isn’t such a lofty price tag, if you considered its half the cost of the carbon-fiber-everything Ducati 1299 Superleggera.

Ducati 1299 Panigale R Final Edition Finally Debuts

Ducati has finally released its Final Edition of the Ducati 1299 Panigale superbike, and the aptly named Ducati 1299 Panigale R Final Edition packs a punch. Sharing engine parts with the Ducati 1299 Superleggera (sans its aluminum sleeved engine cylinders and sand-cast casings), the Ducati 1299 Panigale R Final Edition makes 209hp on Ducati’s chassis dynamometer. The FE also tips the scales at 419 lbs wet at the curb. For those keeping score, that mass is just a pound lighter than the Ducati 1299 Panigale S; and 13 lbs heavier than the Ducati Panigale R, which uses the 1199 motor. Priced at $40,000 for the US market though, this “half a Superleggera” still packs a considerable punch, and of course it holds the distinction of being the last of Ducati’s v-twin superbikes.

Suter North America Formed, To Bring Two-Stroke Hotness

If you are a fan of two-stroke motorcycles, then the Suter MMX 500 surely ranks highly on your list of bikes to have in your dream garage. And now for American motorcycle enthusiasts, owning a Suter MMX 500 just got easier, as the Arch Motorcycle Company has been named the exclusive importer for Suter’s motorcycle business. Establishing Suter North America in the process, Arch will begin selling these 195 horsepower / 280 lbs (wet) machines to the American public…assuming you can afford the 120,000 CHF (~$125,000 USD) price tag. Similarly, Suter will begin selling Arch Motorcycle’s power cruiser in Europe, which means the two brands are joining forces to expand their relevant markets.

Don’t Call It a Recall, BMW Issues Worldwide Service Campaign for BMW R1200GS Motorcycles

Water-cooled BMW R1200GS owners will soon be getting a call from their local dealership, as the popular adventure-touring machine is getting a worldwide service bulletin that affects models made between November 2013 and June 2017. The service bulletin concerns the fixed fork tubes on the BMW R1200GS and BMW R1200 GS Adventure models, which can suffer damage from high stress incidents (going over an obstacle, riding through a pothole, etc), and subsequently fail. By our math, this service bulletin affects over 150,000 motorcycles, making it a massive global undertaking for the German motorcycle brand, for its flagship model.

MV Agusta Brutale 800 America Debuts for USA

Ahead of the World Superbike round at Laguna Seca, MV Agusta is releasing a special limited edition machine for the American market. Called the MV Agusta Brutale 800 America, only 50 examples of this red/white/blue street bike will be made, one for each state of the union. As the name implies, this special edition machine is built off the MV Agusta Brutale 800 street bike, with a unique livery and color scheme being the key defining features of the MV Agusta Brutale 800 America. MV Agusta says the livery tries to tie a connection back to the 1973 MV Agusta 750 S, with the two models sporting a similar color scheme. The Italian brand says the key features of the unique paint job are the rear fender and side radiator panels, which are decorated with the “America Special Edition” logo.

Ducati’s Secret Weapon: Carbon Fiber Öhlins Fork Tubes

They are hard to spot, but if you look closely at the 2017 Ducati Desmosedici GP (a bevy of photos are after the jump) you will see something very unique going on with the front suspension. This is because Öhlins and Ducati have teamed up to develop new fork technology, namely carbon fiber fork tubes. The Öhlins carbon fiber fork tubes can be seen on the machines of Andrea Dovizioso and Jorge Lorenzo, starting from the season-opener in Qatar, and are noticeable for their matte black tube finish, with gold ends. Öhlins is coy about how much weight savings are involved with the forks tubes, but they are noticeably lighter when they are in your hands, something we have first-hand knowledge of, as we had one to pass around at the Two Enthusiasts Podcast live show at Austin, Texas this year.

MotoGP Dashboard Messages Approved, Starting in 2018

On the eve of the German Grand Prix at the Sachsenring, the Grand Prix Commission, MotoGP’s rule making body has allowed a system which was first mooted at the same race last year. In Assen, the GPC gathered to discuss various minor tweaks to the MotoGP rules, but among them was a major upgrade: permitting the use of dashboard messages by the teams from 2018. The ability to send messages is piggybacking off the system put in place to aid Race Direction. With spec ECUs and spec dashboards in Moto3 and MotoGP, Race Direction had long wanted the ability to send messages to the bikes on track.

Ducati V4 Superbike Spotted Again, More Details Revealed

For the second time in a week, we have spy photos of the Ducati V4 superbike. Like before, the new superbike model is still in its unfinished state, with testing equipment strapped to its frame and bodywork. Even in its pre-production state though, the new V4 machine reveals some of its secrets, the most notable of which is its frame/chassis design. It also teases us that the V4 model will look very similar to its predecessor. Ducati appears to be continuing its “frameless” chassis design, though with a twist. The headstock noticeably attaches itself to the rear cylinder head on the V4 engine, and presumably does the same on the forward cylinder head as well.

Tradition Is Not A Business Model: Mission Motors

10/27/2009 @ 7:10 pm, by Jensen Beeler9 COMMENTS

When is a motorcycle more than a bike? When does the electric motorcycle become more than a powertrain? One of the largest hurdles that electric motorcycles face (along with electric vehicles as a whole) is the public notion that these vehicles are like their internal combustion counterparts, and therefore fit into the same preconceived anatomy of what a motorcycle should look and behave like.

However, with electric motorcycles comes the opportunity to start with a fresh slate on how we move about on two-wheels. If form follows function, then with this new function should come a new form. Yet, I still find it amusing when I see electric motorcycles with fabricated fairing fuel tanks. Granted there is a lot to be said about industrial design and its relation to psychology, but I think this fact illustrates the unfluctuating desire of motorcyclists to make every square bike fit through a round-hole.

Despite this allegory, the motorcycle industry sees electric motorcycle startups challenging a lot of norms that we still cling to desperately in the motorcycle industry. Our final stop in the “Tradition Is Not A Business Model” tour of motorcycle startups, takes us to San Francisco, California and the offices of Mission Motors. Fresh on the heels of Mission’s announcement of the Neimen Marcus Limited Edition Mission One, I got a chance to sit down with company CEO/Founder Forrest North and Product Manager Jeremy Cleland, to talk about how technology changes the way we understand and use motorcycles; and perhaps more important, how manufacturers can design and build better motorcycles better in the future.

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Tradition Is Not A Business Model: MotoCzysz

10/20/2009 @ 11:09 pm, by Jensen Beeler21 COMMENTS

Today I want to broach the subject of what it means to be not only a motorcycle startup, but what it means to be an American motorcycle startup. For a majority of our readers, the concept of American motorcycling is something that we have understood since our days as children. No matter how you came to this industry/sport/lifestyle, as a reader of A&R you no doubt have a strong personal compass of what is means to be an American motorcyclist, and it is something that you touch and understand on a daily basis.

The business side of this understanding is less straight-forward though. It is one thing to identify personally with what makes an American motorcycle, but it is a very different exercise to build a product that evokes that same emotion to the mass consumer. This concept becomes even more relevant today, as the motorcycle industry is still recovering from the news of Buell’s closure and Harley-Davidson’s drastic measures to stay afloat. With no precognition of this impending news, I headed to Portland, Oregon to talk to Michael Czysz, CEO of auto-biographically named MotoCzsyz. Czysz’s journey presents a unique story about a company that has twice attempted to create an American-bred sportbike, and as such is the appropriate company in which to frame our topic about what it means to be an American motorcycle startup.

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Tradition Is Not A Business Model: Brammo

10/11/2009 @ 2:25 pm, by Jensen Beeler17 COMMENTS

A problem derived using game theory, the Prisoner’s Dilemma was first put forth by Merrill Flood and Melvin Dresher. Adapted over time, the classical prisoner’s dilemma goes like this:

Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, visit each of them to offer the same deal. If one testifies (defects from the other) for the prosecution against the other and the other remains silent (cooperates with the other), the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?

Making the most rational decision, and acting solely for themselves, the best option for both prisoners is to defect. Under any circumstance, betraying their partner by ratting them out will generate the best possible aggregate result for the prisoner. However, because the choice to defect is both prisoners’s best move, it assures that the outcome will be a 5-year sentence for both of them.

Flood and Dresher’s problem illustrates the challenges involved in acting beyond one’s own personal gain, choosing instead to act for the good of the group. If everyone acted in this non-selfish manner, the group would thrive more richly than it would acting solely in their own individual best interest. But, because of the issue of free-riders, and as this game theory problem illustrates, there are significant hurdles that must be overcome in order to achieve these non-self-serving results.

One of the biggest challenges facing electric motorcycle manufacturers comes in the form of customer education. These companies must wrestle with not only how they convert current internal combustion engine (ICE) motorcyclists to electric motorcycles, but also how they will bring current non-motorcyclists into the industry. Not an easy task to begin with, the problem is compounded by the nearly non-existent marketing budgets these companies operate on. There is no question that there is a need to putt forth the argument for electric motorcycles in the industry, but with making that case comes a marketing decision that exemplifies our Prisoner’s Dilemma problem.

Who will take on the burden and challenge of educating an industry centered around the internal combustion engine, when doing so surely means a great investment in capital and resources, and also when the desired affect will bring no exclusive benefit to the company? That is to say, what company is going to take the time and money to begin changing the way motorcyclists think about motorcycles, and develop a market for electrics, when the return on that investment helps them just as much as it helps their competitor?

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Tradition Is Not A Business Model: Zero Motorcycles

10/05/2009 @ 3:32 am, by Jensen Beeler17 COMMENTS

Walking into the office of a company is always an interesting experience. For a company, the work place is the first expression of the company’s culture. Similarly, workspaces are often a reflection of the people that work inside them, an occupational rorschach test if you will. Yet, despite its importance and revealing nature, a company headquarters is rarely experienced by the end-consumer. It is an interesting disparity that occurs in every industry, and the electric motorcycle scene is no different.

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Tradition Is Not A Business Model

09/28/2009 @ 2:58 am, by Jensen Beeler10 COMMENTS

In my last year of business school I had to write a business plan in order to officially obtain a concentration in Corporate Innovation & Entrepreneurship. This was before the complete global economic meltdown, and entrepreneurship was still very much a dirty word in the hallowed walls of our MBA program. Many of my classmates were hoping for Wall Street jobs, and the class all-stars were all vying for jobs at the hottest hedge funds, so the idea of starting a company that would likely pay a negative paycheck in its first couple years was very much a foreign concept. It comes as no surprise then that only four or five business plans were submitted for consideration for the course concentration; one of which was mine, entitled Tradition is Not a Business Model – An American Sportbike Business Plan.

In this article, and its subsequent series of articles, I hope to re-examine what it means to start a motorcycle company in the United States. While my original business plan centered around the concept of a traditional motorcycle with an internal combustion engine, this series of articles will instead take the opportunity to look into corporate innovation in the motorcycle industry, through the lens of the newly formed electric motorcycle sector. In what I hope will become a weekly conversation on business in the motorcycle industry, we begin our discussion first with the perspectives of four entrepreneurs, which you’ll see in the coming Sunday Editions of Asphalt & Rubber.

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