Erik Buell’s Newest Project Is an Electric Street Bike

Erik Buell, we have missed thee. It has been almost a year since we last reported on the demise of Erik Buell Racing, but it has been over two years since we talked about the man himself. What has Buell been up to? Well, from the look of things, making a pivot into the electric motorcycle arena, it seems. Teaming up with New York City boutique bike brand, Vanguard Motorcycles, as well as Formula E car supplier, SPARK Racing Technologies, Buell is part of the new VanguardSpark venture. For its debut, VanguardSpark has two machines on offer. The first is an electric motorcycle (above), called the VanguardSpark Commuter. It’s a simple design, which we don’t find terribly appealing, though one should always reserve some judgments when only looking at a concept machine.

This Week’s “Ducati for Sale” Rumor

The Volkswagen Group got a new CEO last week, and in less than seven days, that news has already sparked renewed rumors in the German automobile conglomerate divesting itself of Ducati Motor Holdings. For those who have been following Ducati’s saga, there was much talk last year of Volkswagen selling off a number of its other brands, all under the reasoning that the German company would need to raise capital to cover its mounting Dieselgate liabilities. The logic for that reasoning wasn’t sound, but the actions were certainly there, with Volkswagen tendering offers from a number of would-be suitors. There was a fly in the ointment though: Volkswagen’s labor unions, who control half of the VW Group’s board seats, and were vehemently opposed to any brand divestitures.

Battery “Thermal Events” Lead to Zero Recall & Buy-Back

Zero Motorcycles is reporting a very serious defect with its 2012 model year bikes, specifically affecting the Zero S, Zero DS, and Zero DSP (Police) models. The recall concerns Zero’s battery architecture for the 2012 model year, which may cause cells to fail, and thus create a runaway “thermal event” (read: catches on fire) within the battery pack. In total, this recall affects 218 motorcycle units – the entire volume of Zero S, Zero DS, and Zero DPS motorcycles that were sold for the 2012 model year. In its recall documents, Zero cites three instances (one in Hong Kong, and two in the USA) where the battery packs on the affected 2012 model bikes have failed and lead to a thermal event.

Benelli’s Grom-Killer Debuts for the US Market, A Review

For years, Benelli has lain dormant, at least in the US market. That changes with the Chinese owned, but Italian-run, firm releasing the first of many street bikes for American consumption. It kicks things off with the 2018 Benelli TnT 135 ($2,499). US importer, SSR Motorsports, hosted a quick day ride that began atop Southern California’s Ortega Highway, and concluded in Newport Beach. Renowned for its twists and turns, Ortega Highway is an amusing, but also very high-traveled ribbon of blacktop that links the bustling inland and beach communities. This stretch of roadway is known for accidents as well – would the tiny TnT be able to keep up with “always in a hur

UK Salary Data Shows Gender Gap at Triumph

The United Kingdom has a new law, requiring companies with 250 or more employees to report to the authorities the earnings of its workers, by gender. The topic has been a sticking point in the British news cycle right now, with woman across the company showing median earnings that are 12% lower than men, which is a sizable gap in income equality. Where does the British motorcycle industry falls into place in all this? Well as Visordown initially reported, that is more difficult to say, as it appears that only Triumph Motorcycles meets the reporting criteria, amongst motorcycle manufacturers. Technically, it is two brands that meet reporting criteria for gender pay gap, as Triumph Motorcycles Limited and Triumph Designs Limited split their duties for the British marque.

What Caused Jorge Lorenzo’s Crash at the Qatar GP?

After a poor start, which saw him drop from ninth on the grid to thirteenth at the end of the first lap, Jorge Lorenzo was making steady progress through the field at Qatar. His lap times were starting to come down to match, and on some laps even beat, the pace the leaders were running. As the halfway mark approached, and less than four seconds behind the leaders, Lorenzo started to believe he was capable of salvaging a decent result from a difficult start. That all ended on Lap 13. The Spaniard crashed out of the race at Turn 4, when his front brake failed and he had to drop the bike in the gravel. “I just felt that the level of the front brake was getting closer to my fingers and I didn’t have brake,” Lorenzo described the incident afterwards.

The Ducati Panigale V4 Looks Good Wearing Termignoni

For a long time, the name “Termignoni” was synonymous with “Ducati exhaust”, with the popular scarico-maker being a constant fixture in the Ducati Performance parts catalog. So prevalent was the brand, that if you see a turn-of-the-century (21st century, that is) Ducati clacking down the street with its dry clutch, chances are the exhaust you are also hearing was made by Termignoni. But that has changed in recent years, with Slovenian marque Akrapovič supplanting Termignoni in Ducati’s good graces. To find out why, all one had to do was examine the products themselves – where Termignoni’s pieces were poorly fabricated and over-priced, Akrapovič was infinitely better built and often cheaper.

Honda CBR1000RRW Debuts for Endurance Duty

What you are looking at here is the bike that Honda hopes will win the Suzuka 8-Hours endurance race this year. It is called the Honda CBR1000RRW. It is not all that different from the WorldSBK-spec model, the one that Leon Camier and Jake Gange are competing with currently (and that PJ Jacobsen is helping develop), save for some interesting changes. For starters, the Honda CBR1000RRW dumps its Cosworth boxes, and instead runs the Magneti Marelli electronics package that Jacobsen is using in WorldSBK. Also, there are some obvious bodywork changes, namely where the exposed front spars of the frame would be, which are now covered by a silver painted panel.Then of course, there are the mechanical changes for endurance duty, like quick-change wheel pieces and functional lights.

Honda CB300R Coming to USA with Retro-Modern Looks

One of the surprise pleasures at last year’s EICMA show was Honda’s family of “Neo-Sports Café” street bikes, which brought a retro-modern look to Big Red’s approach road bikes. While the new Honda CB1000R tickled our fancy the most, we were delighted to see that the theme extended all the way to the Japanese brand’s small-displacement platform, the Honda CB300R. An attractive and affordable entry-level bike, the Honda CB300R looks like it was designed in Europe, rather than Nippon, which is probably why the 286cc commuter is doing so well in the European market. Seeing that success, American Honda has confirmed the CB300R as an early 2019 model for the US market – available in July 2018.

Motorcycling’s April Fools Round-Up for 2018

Another year, and another April Fools Day is done and dusted. I am fairly certain that for journalists, April 1st is better than Christmas, as it marks the one day where media outlets make the news they wish they could report on daily. And as usual, the imaginations of the motorcycle media pool didn’t fail to disappoint. My colleague David Emmett had a nicely done story about the MotoGP World Championship. For my own part, I took advantage of the long-con approach, and fit a story into our ongoing series about the upcoming Suzuki Hayabusa, which seems to have no shortage of weekly rumors about this bike’s supposed features and technical specifications. How about from the rest of the industry though? In case you missed them, the highlights of April Fools Day are after the jump.

Tradition Is Not A Business Model: Mission Motors

10/27/2009 @ 7:10 pm, by Jensen Beeler9 COMMENTS

When is a motorcycle more than a bike? When does the electric motorcycle become more than a powertrain? One of the largest hurdles that electric motorcycles face (along with electric vehicles as a whole) is the public notion that these vehicles are like their internal combustion counterparts, and therefore fit into the same preconceived anatomy of what a motorcycle should look and behave like.

However, with electric motorcycles comes the opportunity to start with a fresh slate on how we move about on two-wheels. If form follows function, then with this new function should come a new form. Yet, I still find it amusing when I see electric motorcycles with fabricated fairing fuel tanks. Granted there is a lot to be said about industrial design and its relation to psychology, but I think this fact illustrates the unfluctuating desire of motorcyclists to make every square bike fit through a round-hole.

Despite this allegory, the motorcycle industry sees electric motorcycle startups challenging a lot of norms that we still cling to desperately in the motorcycle industry. Our final stop in the “Tradition Is Not A Business Model” tour of motorcycle startups, takes us to San Francisco, California and the offices of Mission Motors. Fresh on the heels of Mission’s announcement of the Neimen Marcus Limited Edition Mission One, I got a chance to sit down with company CEO/Founder Forrest North and Product Manager Jeremy Cleland, to talk about how technology changes the way we understand and use motorcycles; and perhaps more important, how manufacturers can design and build better motorcycles better in the future.

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Tradition Is Not A Business Model: MotoCzysz

10/20/2009 @ 11:09 pm, by Jensen Beeler21 COMMENTS

Today I want to broach the subject of what it means to be not only a motorcycle startup, but what it means to be an American motorcycle startup. For a majority of our readers, the concept of American motorcycling is something that we have understood since our days as children. No matter how you came to this industry/sport/lifestyle, as a reader of A&R you no doubt have a strong personal compass of what is means to be an American motorcyclist, and it is something that you touch and understand on a daily basis.

The business side of this understanding is less straight-forward though. It is one thing to identify personally with what makes an American motorcycle, but it is a very different exercise to build a product that evokes that same emotion to the mass consumer. This concept becomes even more relevant today, as the motorcycle industry is still recovering from the news of Buell’s closure and Harley-Davidson’s drastic measures to stay afloat. With no precognition of this impending news, I headed to Portland, Oregon to talk to Michael Czysz, CEO of auto-biographically named MotoCzsyz. Czysz’s journey presents a unique story about a company that has twice attempted to create an American-bred sportbike, and as such is the appropriate company in which to frame our topic about what it means to be an American motorcycle startup.

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Tradition Is Not A Business Model: Brammo

10/11/2009 @ 2:25 pm, by Jensen Beeler17 COMMENTS

A problem derived using game theory, the Prisoner’s Dilemma was first put forth by Merrill Flood and Melvin Dresher. Adapted over time, the classical prisoner’s dilemma goes like this:

Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, visit each of them to offer the same deal. If one testifies (defects from the other) for the prosecution against the other and the other remains silent (cooperates with the other), the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?

Making the most rational decision, and acting solely for themselves, the best option for both prisoners is to defect. Under any circumstance, betraying their partner by ratting them out will generate the best possible aggregate result for the prisoner. However, because the choice to defect is both prisoners’s best move, it assures that the outcome will be a 5-year sentence for both of them.

Flood and Dresher’s problem illustrates the challenges involved in acting beyond one’s own personal gain, choosing instead to act for the good of the group. If everyone acted in this non-selfish manner, the group would thrive more richly than it would acting solely in their own individual best interest. But, because of the issue of free-riders, and as this game theory problem illustrates, there are significant hurdles that must be overcome in order to achieve these non-self-serving results.

One of the biggest challenges facing electric motorcycle manufacturers comes in the form of customer education. These companies must wrestle with not only how they convert current internal combustion engine (ICE) motorcyclists to electric motorcycles, but also how they will bring current non-motorcyclists into the industry. Not an easy task to begin with, the problem is compounded by the nearly non-existent marketing budgets these companies operate on. There is no question that there is a need to putt forth the argument for electric motorcycles in the industry, but with making that case comes a marketing decision that exemplifies our Prisoner’s Dilemma problem.

Who will take on the burden and challenge of educating an industry centered around the internal combustion engine, when doing so surely means a great investment in capital and resources, and also when the desired affect will bring no exclusive benefit to the company? That is to say, what company is going to take the time and money to begin changing the way motorcyclists think about motorcycles, and develop a market for electrics, when the return on that investment helps them just as much as it helps their competitor?

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Walking into the office of a company is always an interesting experience. For a company, the work place is the first expression of the company’s culture. Similarly, workspaces are often a reflection of the people that work inside them, an occupational rorschach test if you will. Yet, despite its importance and revealing nature, a company headquarters is rarely experienced by the end-consumer. It is an interesting disparity that occurs in every industry, and the electric motorcycle scene is no different.

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Tradition Is Not A Business Model

09/28/2009 @ 2:58 am, by Jensen Beeler10 COMMENTS

In my last year of business school I had to write a business plan in order to officially obtain a concentration in Corporate Innovation & Entrepreneurship. This was before the complete global economic meltdown, and entrepreneurship was still very much a dirty word in the hallowed walls of our MBA program. Many of my classmates were hoping for Wall Street jobs, and the class all-stars were all vying for jobs at the hottest hedge funds, so the idea of starting a company that would likely pay a negative paycheck in its first couple years was very much a foreign concept. It comes as no surprise then that only four or five business plans were submitted for consideration for the course concentration; one of which was mine, entitled Tradition is Not a Business Model – An American Sportbike Business Plan.

In this article, and its subsequent series of articles, I hope to re-examine what it means to start a motorcycle company in the United States. While my original business plan centered around the concept of a traditional motorcycle with an internal combustion engine, this series of articles will instead take the opportunity to look into corporate innovation in the motorcycle industry, through the lens of the newly formed electric motorcycle sector. In what I hope will become a weekly conversation on business in the motorcycle industry, we begin our discussion first with the perspectives of four entrepreneurs, which you’ll see in the coming Sunday Editions of Asphalt & Rubber.

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