Kawasaki Signs Rea for Two More Years in WorldSBK

Jonathan Rea will spend another two years at the Kawasaki Racing Team garage, in the World Superbike Championship paddock, with the British rider signing a two-year contract with the factory Kawasaki team this week. The news is perhaps not a surprise to the WorldSBK loyal, but Rea’s continuance with Kawasaki was by no means a sure thing, with the now three-time World Superbike champion having several competing offers in the paddock, as well as links to rides in the MotoGP Championship. Choosing to stay at Kawasaki, and likely add more race-wins and championship titles to his record in the process, Rea continues the unstoppable force that is himself and the Kawasaki Ninja ZX-10RR.

MV Agusta Debuts Auto-Clutch Tech for Sport Bikes

The concept of an auto-clutch is nothing new, and for dirt bike riders, products like those produced by Rekluse are virtually common place. But, on the sport bike side of things, the use and adoption of this technology is still relatively young. We have seen scooters and other small-displacement machines use continuously variable transmission (CVT) technology before, and Honda is currently proudly touting its dual-clutch transmission (DCT) on several of its models, the latest being the new Honda Gold Wing, but what about the rest of the market? Today we see that MV Agusta is the first brand to strike back in this space, debuting its “Smart Clutch System” (SCS) – an automatic clutch designed with sport bikes in mind, making it an option on the marque’s MV Agusta Turismo Veloce Lusso sport-tourer.

What Everyone Missed About Ford’s Lane-Splitting Patent

If you were reading other moto-news sites this week – first of all, shame on you – then you would have noticed much noise being made about Ford Motor Company applying for a patent on detection technology for when a motorcycle is lane-splitting between cars. What you didn’t notice, along with those other publications, is that this is nothing new from Ford, as the American automobile manufacturer was already granted a patent for this technology over a year ago. Much ado about nothing? Not quite, but the story isn’t remotely close to what was being reported elsewhere. In fact, this news of Ford’s lane-splitting patent strategy is much bigger, and much more important, than what has been in the media thus far.

Harrison, On Chasing a 135 MPH Lap at the TT

On Saturday during the RST Superbike race, Dean Harrison smashed the outright Isle of Man TT lap record with a 134.432 mph lap of Mountain Course. It was the culmination of a long apprenticeship on the roads for the Bradford rider, and having claimed a second career TT victory this week, he’ll be out to impress once again during the Senior TT on Friday. Road racing is in his blood, his father Conrad is a sidecar race-winner, but for Dean the challenge has been to gain the experience to show what he can do on the 37-mile long circuit. That experience has been taking place on the roads, at home studying videos, and racing in the British Superbike Championship to understand more about what it takes to reach the limit of his Kawasaki Ninja ZX-10RR.

The Honda Super Cub Is Finally Coming Back to the USA

It has been 44 years since Honda offered the Super Cub on American soil. That is a pretty astounding thing to say, when you think about it, because the Super Cub is the best selling motorcycle in the world – with 100 million units sold, as of 2017. Needless to say, the Honda Super Cub is beyond iconic, and it is the go-to people mover in more countries than we can count. Now helping Honda fill-in a price-point hole in its motorcycle lineup, the 2019 Honda Super Cub C125 will be one of the cheapest motorcycle that Honda has to offer inside the United States, with an MSRP of $3,599. Built using the same 125cc single-cylinder fuel-injected engine that features on the Grom and Monkey bikes, the Honda Super Cub C125 features a step-through body design and clutchless semi-automatic transmission, as well as ABS as standard.

Yesssh! The Honda Monkey Is Coming to the USA

There is something about the Honda Monkey that we find adorable and appealing, as we did with the Honda Grom, of which the Monkey shares a platform (namely, its 125cc single-cylinder engine with DOHC). So needless to say, we were thrilled when we heard that Honda would bring the Monkey into production, and today we get confirmation of news we expected: the Honda Monkey will come to the USA as a 2019 model. Priced at $3,999 of the USA ($4,199 if you want ABS), the 2019 Honda Monkey will be available in October, and come in two colors: red or yellow. A retro-styled mini-bike for the masses, the Monkey is unassuming and welcoming motorcycle, which is ideal for younger and newer riders.

The Big, Fat, Comprehensive MotoGP Silly Season Update

Secrets are hard to keep in the MotoGP paddock. When it comes to contracts, usually someone around a rider or team has let something slip to a friendly journalist – more often than not, the manager of another rider who was hoping to get a particular seat, but lost out. It is not often that real bombshells drop in MotoGP. So the report by Italian sports daily La Gazzetta dello Sport that Repsol Honda were in talks to sign Jorge Lorenzo came as a huge shock. The assumptions that almost everyone in the paddock had been making – that Lorenzo would be riding a full factory Yamaha M1 in a Petronas-funded satellite team operated by the Sepang International circuit – turned out to have been nothing more than a useful smokescreen.

Here’s a First Look at the MV Agusta Moto2 Race Bike

After a substantial hiatus, MV Agusta is headed back to the Grand Prix paddock – though the Italian brand’s return isn’t into the MotoGP class. Instead, MV Agusta will take a more measured, and a more curious, entry with a Moto2 team. Set to use a 765cc Triumph three-cylinder engine in the class from 2019 onward, it is a little curious to see MV Agusta racing in the Moto2 series, but the similarities between the British engine and what MV Agusta itself produces in Italy, is perhaps close enough. While we don’t expect to see the MV Agusta Moto2 bike on the track until next month, today we get our first glimpse at what the race bike will look like. Unsurprisingly, the machine looks very much like the three-cylinder MV Agusta F3 supersport.

Well It’s Official: HRC Signs Jorge Lorenzo for MotoGP

Yesterday the shock news from the MotoGP paddock was that Dani Pedrosa was to leave the Repsol Honda team, after 18 years with HRC and Honda. Now, the news continues to astound, as HRC has confirmed that is has signed Jorge Lorenzo to a two-year contract with its MotoGP program, which will see the three-time MotoGP world champion join Marc Marquez in the factory Honda team. The terse HRC announcement confirms reports that were published yesterday, almost immediately after Dani Pedrosa’s departure from Honda was made public. A bit of a surprise to paddock pundits, who had widely tipped Lorenzo as headed to a satellite Yamaha effort, Lorenzo’s jump to Honda is certainly an interesting one.

Making the Jump From BSB to Ballagarey

Peter Hickman and Josh Brookes are two riders who have proved that short circuit riders can still make the switch to the roads. Twenty years ago the, top British short circuit riders were all racing on the roads. Whether you were an up and coming John McGuinness, or an established star like Michael Rutter, it was expected that you would join the list of short circuit racers that raced on the roads. The practice was as old as factory contracts, and it was expected that if you wanted to have the best bikes in the British championships, you would race at the North West 200 and the Isle of Man TT. That practice has slowly faded out, but in recent years the move has been made by some short circuit riders to return to the roads.

Tradition Is Not A Business Model: Mission Motors

10/27/2009 @ 7:10 pm, by Jensen Beeler9 COMMENTS

When is a motorcycle more than a bike? When does the electric motorcycle become more than a powertrain? One of the largest hurdles that electric motorcycles face (along with electric vehicles as a whole) is the public notion that these vehicles are like their internal combustion counterparts, and therefore fit into the same preconceived anatomy of what a motorcycle should look and behave like.

However, with electric motorcycles comes the opportunity to start with a fresh slate on how we move about on two-wheels. If form follows function, then with this new function should come a new form. Yet, I still find it amusing when I see electric motorcycles with fabricated fairing fuel tanks. Granted there is a lot to be said about industrial design and its relation to psychology, but I think this fact illustrates the unfluctuating desire of motorcyclists to make every square bike fit through a round-hole.

Despite this allegory, the motorcycle industry sees electric motorcycle startups challenging a lot of norms that we still cling to desperately in the motorcycle industry. Our final stop in the “Tradition Is Not A Business Model” tour of motorcycle startups, takes us to San Francisco, California and the offices of Mission Motors. Fresh on the heels of Mission’s announcement of the Neimen Marcus Limited Edition Mission One, I got a chance to sit down with company CEO/Founder Forrest North and Product Manager Jeremy Cleland, to talk about how technology changes the way we understand and use motorcycles; and perhaps more important, how manufacturers can design and build better motorcycles better in the future.

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Tradition Is Not A Business Model: MotoCzysz

10/20/2009 @ 11:09 pm, by Jensen Beeler21 COMMENTS

Today I want to broach the subject of what it means to be not only a motorcycle startup, but what it means to be an American motorcycle startup. For a majority of our readers, the concept of American motorcycling is something that we have understood since our days as children. No matter how you came to this industry/sport/lifestyle, as a reader of A&R you no doubt have a strong personal compass of what is means to be an American motorcyclist, and it is something that you touch and understand on a daily basis.

The business side of this understanding is less straight-forward though. It is one thing to identify personally with what makes an American motorcycle, but it is a very different exercise to build a product that evokes that same emotion to the mass consumer. This concept becomes even more relevant today, as the motorcycle industry is still recovering from the news of Buell’s closure and Harley-Davidson’s drastic measures to stay afloat. With no precognition of this impending news, I headed to Portland, Oregon to talk to Michael Czysz, CEO of auto-biographically named MotoCzsyz. Czysz’s journey presents a unique story about a company that has twice attempted to create an American-bred sportbike, and as such is the appropriate company in which to frame our topic about what it means to be an American motorcycle startup.

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Tradition Is Not A Business Model: Brammo

10/11/2009 @ 2:25 pm, by Jensen Beeler17 COMMENTS

A problem derived using game theory, the Prisoner’s Dilemma was first put forth by Merrill Flood and Melvin Dresher. Adapted over time, the classical prisoner’s dilemma goes like this:

Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, visit each of them to offer the same deal. If one testifies (defects from the other) for the prosecution against the other and the other remains silent (cooperates with the other), the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?

Making the most rational decision, and acting solely for themselves, the best option for both prisoners is to defect. Under any circumstance, betraying their partner by ratting them out will generate the best possible aggregate result for the prisoner. However, because the choice to defect is both prisoners’s best move, it assures that the outcome will be a 5-year sentence for both of them.

Flood and Dresher’s problem illustrates the challenges involved in acting beyond one’s own personal gain, choosing instead to act for the good of the group. If everyone acted in this non-selfish manner, the group would thrive more richly than it would acting solely in their own individual best interest. But, because of the issue of free-riders, and as this game theory problem illustrates, there are significant hurdles that must be overcome in order to achieve these non-self-serving results.

One of the biggest challenges facing electric motorcycle manufacturers comes in the form of customer education. These companies must wrestle with not only how they convert current internal combustion engine (ICE) motorcyclists to electric motorcycles, but also how they will bring current non-motorcyclists into the industry. Not an easy task to begin with, the problem is compounded by the nearly non-existent marketing budgets these companies operate on. There is no question that there is a need to putt forth the argument for electric motorcycles in the industry, but with making that case comes a marketing decision that exemplifies our Prisoner’s Dilemma problem.

Who will take on the burden and challenge of educating an industry centered around the internal combustion engine, when doing so surely means a great investment in capital and resources, and also when the desired affect will bring no exclusive benefit to the company? That is to say, what company is going to take the time and money to begin changing the way motorcyclists think about motorcycles, and develop a market for electrics, when the return on that investment helps them just as much as it helps their competitor?

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Walking into the office of a company is always an interesting experience. For a company, the work place is the first expression of the company’s culture. Similarly, workspaces are often a reflection of the people that work inside them, an occupational rorschach test if you will. Yet, despite its importance and revealing nature, a company headquarters is rarely experienced by the end-consumer. It is an interesting disparity that occurs in every industry, and the electric motorcycle scene is no different.

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Tradition Is Not A Business Model

09/28/2009 @ 2:58 am, by Jensen Beeler10 COMMENTS

In my last year of business school I had to write a business plan in order to officially obtain a concentration in Corporate Innovation & Entrepreneurship. This was before the complete global economic meltdown, and entrepreneurship was still very much a dirty word in the hallowed walls of our MBA program. Many of my classmates were hoping for Wall Street jobs, and the class all-stars were all vying for jobs at the hottest hedge funds, so the idea of starting a company that would likely pay a negative paycheck in its first couple years was very much a foreign concept. It comes as no surprise then that only four or five business plans were submitted for consideration for the course concentration; one of which was mine, entitled Tradition is Not a Business Model – An American Sportbike Business Plan.

In this article, and its subsequent series of articles, I hope to re-examine what it means to start a motorcycle company in the United States. While my original business plan centered around the concept of a traditional motorcycle with an internal combustion engine, this series of articles will instead take the opportunity to look into corporate innovation in the motorcycle industry, through the lens of the newly formed electric motorcycle sector. In what I hope will become a weekly conversation on business in the motorcycle industry, we begin our discussion first with the perspectives of four entrepreneurs, which you’ll see in the coming Sunday Editions of Asphalt & Rubber.

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