The Only Motorcycle Statistic That’s Worth a Damn

Every year the Governors Highway Safety Association (GHSA) releases data about motorcycle fatalities in the United States. The results are never that surprising, and despite some fluctuations year-to-year, the basic takeaways are always the same. Motorcyclists are way more likely to die (28x more likely per mile traveled) than automobile drivers and passengers; fatal motorcycle crashes are more likely to involve alcohol than other vehicle fatalities (25% vs. 21% for passenger cars); and motorcycle fatalities closely correlate to new motorcycle sales. The figures are of course important, but reporting the results is an exercise in playing a broken record, over and over again. Except for one statistic that caught our eye this year: motorcycle fatalities as a percentage of overall vehicle fatalities.

Up-Close with the Krämer HKR EVO2 R

If I said that there was an 81hp track bike that weighed less than 280 lbs ready to race, would that be something you’d be interested in? If so, say hello to the Krämer HKR EVO2, a purpose-built track bike from Germany. Built around KTM’s 690cc single-cylinder engine, which is found in KTM 690 Duke and Husqvarna’s 701 series of bikes, the Krämer HKR EVO2 features a bespoke steel-trellis chassis, custom bodywork, and a host of top-shelf components. The real tasty part about the Krämer HKR EVO2 though is the attention to detail and the purposefulness of its design – take for instance the 12-liter XPE plastic fuel tank that doubles as a subframe, which has integrated crash sliders, and a sighting hole for easy adjustment of the rear shock damping.

Motorcycle Sales in Europe Show Strong Growth

Motorcycle sales in the United States might be tanking, but things are looking fairly positive across the pond in Europe, as the ACEM reports a 4.7% increase in motorcycle sales for Q1 2018, for a total of 203,853 units sold in the first three months of this year. The increase in sales is due to key markets like France (+9.1%), Germany (+1.9%), and the UK (+7.4%) showing good growth, compared to Q1 2017. However, not all the European countries are showing increases in motorcycle sales, with the Czech Republic (-17.3%), Poland (-28.7%), and Austria (-18.9%) pulling the sales growth figure down considerably. Not all segments are growing too. While the big bikes are seeing sales increases, European sales for mopeds are down considerably for Q1 2018 (40.2%), to the tune of a 24,996 unit sales decline over last year.

This Week’s Honda V4 Superbike Rumor

I have to admit, this rumor is more than a week old, as Japanese magazine Young Machine breathed new life into the Honda V4 superbike rumor mill about a month ago. And of course, the reality is that this rumor is much, much older than this tiny fraction of time. If you know your motorcycle news history, talk of a Honda V4 replacement for the CBR1000RR line has existed for almost two decades now…but hey, a broken clock is correct twice a day, right? So what is new from the Land of the Rising sun that we haven’t heard before? The big eye-catching component to this story is that Honda has/had a two-stage upgrade path for the CBR1000RR, of which we are about to see the second phase.

Official: Alta Motors Racing at the 2018 Erzberg Rodeo

We broke the story yesterday, but today the news is officially official: Alta Motors will race in the 2018 Ezerberg Rodeo, which is part of the Red Bull Hard Enduro series. The most grueling and difficult single-day event in motorcycle racing, the Erzberg Rodeo sees 1,500 entires whittled down into what is usually a single-digit summation of race-finishers – and not every year sees a racer cross the finish line – that’s how tough this race is. Racing for Alta Motors will be Ty Tremaine and Lyndon Poskitt, two riders with a lot of off-road experience. For those who don’t recognize those names, Tremaine is currently racing with Alta in the 2018 AMA EnduroCross series, meanwhile Poskitt has previously competed in a number of enduro events, including the Ezberg Rodeo, and most notably just soloed the 2018 Dakar Rally to completion. 

Come Drool Over SERT’s All New Endurance Race Bike

The winningest team in the FIM Endurance World Championship, the Suzuki Endurance Racing Team is the standard by which other endurance teams are measured…and that is a measuring stick that has seen a lot of use in recent seasons. This is because the FIM EWC is a hot bed for competition right now, with a bevy of factory-backed teams capable of winning on any race weekend. This has made it tough for SERT, and its riders Vincent Philippe, Etienne Masson, and Gregg Black, who currently sit sixth in the 2018 FIM Endurance World Championship standings. For this season, SERT hopes that a new racing platform will make the difference, as the French team has finally jumped onboard with the current-generation Suzuki GSX-R1000.

Johann Zarco Signs Two-Year Deal with KTM

One of the biggest dominoes of the 2018 MotoGP Silly Season has just fallen into place. Today, KTM announced that they have signed Johann Zarco to a two-year contract for the 2019 and 2020 seasons. That Zarco would leave the Monster Yamaha Tech3 squad had been widely anticipated, the only question being which factory team he would end up in. The Frenchman was an extremely hot property, after displaying blistering speed on the satellite Yamaha M1 in 2017. Zarco had offers from Suzuki, Repsol Honda, and KTM, though only Honda and KTM were in the frame for the Frenchman. Zarco and his management were still unhappy with the way Suzuki had treated the Frenchman, after the Japanese factory failed to honor a pre-contract Zarco had signed ahead of the 2017 season, choosing Alex Rins instead.

The Ducati Panigale V4 Gets Its First Two Recalls

New model teething issues are always a reality, and it seems that the Ducati Panigale V4 is no exception to the rule. Finding not one, but two issues with the Panigale V4’s fueling system, Italy’s newest superbike is being recalled in the United States. Both recalls seem to affect the full-lot of Panigale V4 models that have made it to US soil thus far this year, which means 692 units (base, S, and Special trim levels) are being recalled for two issues related to the bike’s fuel system. As such, the first recall centers around the breathing system valve plug on the Panigale V4, which might have a fuel leak if the O-ring was damaged during production. Accordingly, the second recall involves the fuel tank cap, which can spray gas when opened, because again of breathing issues within the fuel system.

Are BMW’s Heritage Models Finally Done?

Has BMW Motorrad called it quits for its heritage lineup of motorcycles? That is the rumor at least, and there is some good evidence to support the notion. This is because buried on the 60th turn of BMW’s 260-page annual report for 2017 is the headline: “R nineT family now complete” – a nod that the German brand’s lineup of air-cooled retro-styled motorcycles has reached its zenith and logical conclusion. That makes sense, since there isn’t really a category left of the R nineT family to explore. It has a roadster, a standard, a scrambler, an adventure bike, and a café racer model all in the lineup. No hipster stone has been left unturned. The post-authentic styling trend is over. It’s dead. BMW called it, right? Well…Not so fast.

Up-Close with the 2018 Aprilia RSV4 RF LE

At the Grand Prix of the Americas, Aprilia USA debuted a special new superbike for the 2018 model year, the Aprilia RSV4 RF LE. Limited to only 125 units for North America (100 for the USA, 25 for Canada), the big feature of the 2018 Aprilia RSV4 RF LE is the bike’s fairing winglets, which draw from Aprilia Racing’s aerodynamic progress in the MotoGP Championship. Getting a chance to see the new Aprilia RSV4 RF LE in the flesh while in Texas, we grabbed some up-close photos of this limited edition RSV4, for your viewing pleasure, along with some other details. Aprilia’s wings are an interesting development, and a brave new world for production superbike design. For its part too, it seems that Aprilia isn’t quite sure what to make of the development as well, offering us two narratives for the winglets.

Tradition Is Not A Business Model: Mission Motors

10/27/2009 @ 7:10 pm, by Jensen Beeler9 COMMENTS

When is a motorcycle more than a bike? When does the electric motorcycle become more than a powertrain? One of the largest hurdles that electric motorcycles face (along with electric vehicles as a whole) is the public notion that these vehicles are like their internal combustion counterparts, and therefore fit into the same preconceived anatomy of what a motorcycle should look and behave like.

However, with electric motorcycles comes the opportunity to start with a fresh slate on how we move about on two-wheels. If form follows function, then with this new function should come a new form. Yet, I still find it amusing when I see electric motorcycles with fabricated fairing fuel tanks. Granted there is a lot to be said about industrial design and its relation to psychology, but I think this fact illustrates the unfluctuating desire of motorcyclists to make every square bike fit through a round-hole.

Despite this allegory, the motorcycle industry sees electric motorcycle startups challenging a lot of norms that we still cling to desperately in the motorcycle industry. Our final stop in the “Tradition Is Not A Business Model” tour of motorcycle startups, takes us to San Francisco, California and the offices of Mission Motors. Fresh on the heels of Mission’s announcement of the Neimen Marcus Limited Edition Mission One, I got a chance to sit down with company CEO/Founder Forrest North and Product Manager Jeremy Cleland, to talk about how technology changes the way we understand and use motorcycles; and perhaps more important, how manufacturers can design and build better motorcycles better in the future.

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Tradition Is Not A Business Model: MotoCzysz

10/20/2009 @ 11:09 pm, by Jensen Beeler21 COMMENTS

Today I want to broach the subject of what it means to be not only a motorcycle startup, but what it means to be an American motorcycle startup. For a majority of our readers, the concept of American motorcycling is something that we have understood since our days as children. No matter how you came to this industry/sport/lifestyle, as a reader of A&R you no doubt have a strong personal compass of what is means to be an American motorcyclist, and it is something that you touch and understand on a daily basis.

The business side of this understanding is less straight-forward though. It is one thing to identify personally with what makes an American motorcycle, but it is a very different exercise to build a product that evokes that same emotion to the mass consumer. This concept becomes even more relevant today, as the motorcycle industry is still recovering from the news of Buell’s closure and Harley-Davidson’s drastic measures to stay afloat. With no precognition of this impending news, I headed to Portland, Oregon to talk to Michael Czysz, CEO of auto-biographically named MotoCzsyz. Czysz’s journey presents a unique story about a company that has twice attempted to create an American-bred sportbike, and as such is the appropriate company in which to frame our topic about what it means to be an American motorcycle startup.

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Tradition Is Not A Business Model: Brammo

10/11/2009 @ 2:25 pm, by Jensen Beeler17 COMMENTS

A problem derived using game theory, the Prisoner’s Dilemma was first put forth by Merrill Flood and Melvin Dresher. Adapted over time, the classical prisoner’s dilemma goes like this:

Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, visit each of them to offer the same deal. If one testifies (defects from the other) for the prosecution against the other and the other remains silent (cooperates with the other), the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?

Making the most rational decision, and acting solely for themselves, the best option for both prisoners is to defect. Under any circumstance, betraying their partner by ratting them out will generate the best possible aggregate result for the prisoner. However, because the choice to defect is both prisoners’s best move, it assures that the outcome will be a 5-year sentence for both of them.

Flood and Dresher’s problem illustrates the challenges involved in acting beyond one’s own personal gain, choosing instead to act for the good of the group. If everyone acted in this non-selfish manner, the group would thrive more richly than it would acting solely in their own individual best interest. But, because of the issue of free-riders, and as this game theory problem illustrates, there are significant hurdles that must be overcome in order to achieve these non-self-serving results.

One of the biggest challenges facing electric motorcycle manufacturers comes in the form of customer education. These companies must wrestle with not only how they convert current internal combustion engine (ICE) motorcyclists to electric motorcycles, but also how they will bring current non-motorcyclists into the industry. Not an easy task to begin with, the problem is compounded by the nearly non-existent marketing budgets these companies operate on. There is no question that there is a need to putt forth the argument for electric motorcycles in the industry, but with making that case comes a marketing decision that exemplifies our Prisoner’s Dilemma problem.

Who will take on the burden and challenge of educating an industry centered around the internal combustion engine, when doing so surely means a great investment in capital and resources, and also when the desired affect will bring no exclusive benefit to the company? That is to say, what company is going to take the time and money to begin changing the way motorcyclists think about motorcycles, and develop a market for electrics, when the return on that investment helps them just as much as it helps their competitor?

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Walking into the office of a company is always an interesting experience. For a company, the work place is the first expression of the company’s culture. Similarly, workspaces are often a reflection of the people that work inside them, an occupational rorschach test if you will. Yet, despite its importance and revealing nature, a company headquarters is rarely experienced by the end-consumer. It is an interesting disparity that occurs in every industry, and the electric motorcycle scene is no different.

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Tradition Is Not A Business Model

09/28/2009 @ 2:58 am, by Jensen Beeler10 COMMENTS

In my last year of business school I had to write a business plan in order to officially obtain a concentration in Corporate Innovation & Entrepreneurship. This was before the complete global economic meltdown, and entrepreneurship was still very much a dirty word in the hallowed walls of our MBA program. Many of my classmates were hoping for Wall Street jobs, and the class all-stars were all vying for jobs at the hottest hedge funds, so the idea of starting a company that would likely pay a negative paycheck in its first couple years was very much a foreign concept. It comes as no surprise then that only four or five business plans were submitted for consideration for the course concentration; one of which was mine, entitled Tradition is Not a Business Model – An American Sportbike Business Plan.

In this article, and its subsequent series of articles, I hope to re-examine what it means to start a motorcycle company in the United States. While my original business plan centered around the concept of a traditional motorcycle with an internal combustion engine, this series of articles will instead take the opportunity to look into corporate innovation in the motorcycle industry, through the lens of the newly formed electric motorcycle sector. In what I hope will become a weekly conversation on business in the motorcycle industry, we begin our discussion first with the perspectives of four entrepreneurs, which you’ll see in the coming Sunday Editions of Asphalt & Rubber.

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