The TVS Apache RR 310 Is Finally Here – Et Tu, BMW?

As expected, the TVS Apache RR 310 debuted today in India, thus ending the bike’s nearly year-long delay in coming to market. Why do we care so much about a motorcycle that will likely never set foot on US soil? Because at the heart of the TVS Apache RR 310 is BMW Motorrad’s next small-displacement motorcycle: the BMW G310RR…well that, and the TVS Apache RR 310 looks pretty tasty as a track bike. Partnering with TVS Motor, BMW Motorrad is co-developing its 313cc line of single-cylinder motorcycles with the Indian firm, with the TVS Apache RR 310 set to become the BMW G310RR in the German brand’s lineup. As such, the BMW G310RR is expected to debut later in 2018, and join the G310R and G310GS as BMW’s multi-prong approach towards newer riders.

WorldSBK Approves the Use of Winglets*

The World Superbike Championship released the latest decision from the SBK Commission today, which clarified a few rules for the 2018 season, most notably the new rev-limiter and parts cost rules, which have been discussed already at great length here on Asphalt & Rubber (Part 1, Part 2, & Part 3). There was another interesting rule change of note though, which is likely to get over-looked by the racing community, and that is the World Superbike Championship permitting the use of winglets, although there is a catch. In its rules update, the SBK Commission decreed that teams and manufacturers may fit aerodynamic components (e.g. winglets) to their superbikes so long as the winglets are fitted to the homologated motorcycle.

Crunching the Numbers: Rea vs. MotoGP vs. WorldSBK

The start of December marks the beginning of what is rapidly becoming a tradition in the world of motorcycle racing. After the Jerez test in late November, it is now “Why Is Jonathan Rea Faster Than A MotoGP Bike” season. At Jerez, Rea pushed his Kawasaki ZX-10R WorldSBK machine – down 35+ bhp and up 10+ kg – to the fourth fastest overall time of the week, ahead of eleven MotoGP regulars (including two rookies), three MotoGP test riders and Alex Márquez, who the Marc VDS team were using to train up the new crew recruited to look after Tom Luthi’s side of the garage while the Swiss rider is still injured. How is this possible? And what does this mean? Are WorldSBK machines too close to MotoGP bikes?

Kawasaki Ninja H2 SX Priced at $19,000 for the USA

Kawasaki’s newest supercharged motorcycle is also its most affordable supercharged motorcycle, with the 2018 Kawasaki Ninja H2 SX coming to the USA with an MSRP of $19,000. Even the better-equipped 2018 Kawasaki Ninja H2 SX SE is an “affordable” $22,000, when compared to the more sport-focused H2 models. Featuring a 200hp version of Kawasaki’s supercharged, four-cylinder, 998cc engine, the Ninja H2 SX is a fully faired sport-tourer, with an emphasis on the sport side of the equation. The base model comes in any color you want, so long as it’s black, while the Ninja H2 SX SE comes in the traditional Team Green color scheme of Kawasaki.

Oh Yes, The Kawasaki Ninja ZX-10R SE Is USA Bound

Good news sport bike fans, Kawasaki USA in its infinite wisdom has decided to bring the Kawasaki Ninja ZX-10R SE to the United States for the 2018 model year. Debuted at this year’s EICMA show, the Kawasaki Ninja ZX-10R SE takes the potent superbike and most notably adds Showa’s new semi-active suspension to the package. Other perks include the seven-spoke forged aluminum Marchesini wheels, found already on the Kawasaki Ninja ZX-10RR, as well as an up/down quickshifter. Like what you hear? Well brace yourself…If you want a 2018 Kawasaki Ninja ZX-10R SE in your garage, you are going to need to shell out $21,899 MSRP for it. That sticker price represents quite the premium over Team Green’s race homologation machine, the ZX-10RR, which goes for $18,899.

PJ Jacobsen Racing in WorldSBK for 2018

Patrick ‘PJ’ Jacobsen will be stepping up to the big show for the 2018 season, with today’s announcement that the American will be riding with the TripleM Honda WSBK Team. Moving off of the World Supersport grid and into the World Superbike Championship, Jacobsen will be riding the Honda CBR1000RR SP2 with the satellite Honda team effort that TripleM has put together. “I’m very excited to be making my World Superbike debut with TripleM Honda WSBK Team,” said PJ. “It’s a great opportunity for me to be finally racing in this class and I want to thank the team and Honda for making this possible. Both the team and I will be rookies in the WorldSBK championship so there’ll surely be a lot to learn, but it’s a challenge that stimulates me and I can’t wait to get started.”

Yamaha Selling Shares in Yamaha Motor to Raise Money

The Yamaha Corporation announced today that it will be selling 8 million shares of its holdings in Yamaha Motor Co., a movement of shares that will see roughly 2.3% of the voting power in the powersports company changing hands. This deal is expected to close on December 4th, and the Yamaha Corporation says that it will be selling its position to various unnamed securities companies, presumably to then be sold on the open market. At the current market price for Yamaha Motor stock, this deal should be worth close to ¥26 billion, and ¥18 billion after tax expenses have been factored. The news means that while the Yamaha Corporation will remain the single largest shareholder in Yamaha Motor Co., its ownership position as a shareholder will drop from 12.22% to 9.93%, as a result of the divestiture.

Valentino Rossi’s Winter Test Helmet Gets Mexican Flair

It is another winter testing period for the MotoGP riders, and that means that Valentino Rossi has another special “Winter Test” AGV helmet design for us. This year, The Doctor takes his inspiration from Huichol bead art, after he visited the region on a recent vacation to Mexico. As such, Rossi’s winter test AGV Pista GP R helmet features a hand-painted bead design that plays on the winter motif, with the Italian’s usual affinity for symbols. “Huichol art immediately intrigued me, because it uses many of my symbols, like the sun and moon or the turtle,” explained Valentino Rossi. “We have tried to recreate the effect of the beads that the Mexicans use to bring color and shape to these objects, but to do so with a Valentino Rossi twist.”

Jonathan Rea Talks About New WorldSBK Rules

Three years of unparalleled success has seen Jonathan Rea notch up 39 victories, 70 podiums, and 3 WorldSBK titles. To put those numbers into context, only Carl Fogarty, Troy Bayliss, and Noriyuki Haga have won more races in their WorldSBK careers. It truly has been a historic run of form for Rea and Kawasaki. For WorldSBK though the achievements have been outweighed by the reaction of fans to these results. Feeling that significant changes were needed to ensure a more competitive balance for the field, WorldSBK has introduced a wide range of new regulations to curtail the Kawasaki dominance. The goal isn’t to stop Rea and Kawasaki winning but simply to allow other manufacturers to get on an even keel.

The “Smart” Approach to Writing the WorldSBK Rulebook

Scott Smart has been tasked with writing and rewriting the rule book for Superbikes around the planet. The FIM Superbike Technical Director has been instrumental in bringing about the recent regulation changes for WorldSBK, and speaking at the season ending Qatar round he explained the philosophy behind the changes. “There’s a lot of benefits to these changes, but the biggest factor is that we want to find a way to have more exciting racing in WorldSBK,” explained Smart. “With the new regulations each team on the grid has the chance to run the same specification as the factory teams or to develop their own parts. This gives a private team the chance to have a bike with development work already having been completed by simply buying the relevant parts for their bike.”

Tradition Is Not A Business Model: Mission Motors

10/27/2009 @ 7:10 pm, by Jensen Beeler9 COMMENTS

When is a motorcycle more than a bike? When does the electric motorcycle become more than a powertrain? One of the largest hurdles that electric motorcycles face (along with electric vehicles as a whole) is the public notion that these vehicles are like their internal combustion counterparts, and therefore fit into the same preconceived anatomy of what a motorcycle should look and behave like.

However, with electric motorcycles comes the opportunity to start with a fresh slate on how we move about on two-wheels. If form follows function, then with this new function should come a new form. Yet, I still find it amusing when I see electric motorcycles with fabricated fairing fuel tanks. Granted there is a lot to be said about industrial design and its relation to psychology, but I think this fact illustrates the unfluctuating desire of motorcyclists to make every square bike fit through a round-hole.

Despite this allegory, the motorcycle industry sees electric motorcycle startups challenging a lot of norms that we still cling to desperately in the motorcycle industry. Our final stop in the “Tradition Is Not A Business Model” tour of motorcycle startups, takes us to San Francisco, California and the offices of Mission Motors. Fresh on the heels of Mission’s announcement of the Neimen Marcus Limited Edition Mission One, I got a chance to sit down with company CEO/Founder Forrest North and Product Manager Jeremy Cleland, to talk about how technology changes the way we understand and use motorcycles; and perhaps more important, how manufacturers can design and build better motorcycles better in the future.

Continue Reading

Tradition Is Not A Business Model: MotoCzysz

10/20/2009 @ 11:09 pm, by Jensen Beeler21 COMMENTS

Today I want to broach the subject of what it means to be not only a motorcycle startup, but what it means to be an American motorcycle startup. For a majority of our readers, the concept of American motorcycling is something that we have understood since our days as children. No matter how you came to this industry/sport/lifestyle, as a reader of A&R you no doubt have a strong personal compass of what is means to be an American motorcyclist, and it is something that you touch and understand on a daily basis.

The business side of this understanding is less straight-forward though. It is one thing to identify personally with what makes an American motorcycle, but it is a very different exercise to build a product that evokes that same emotion to the mass consumer. This concept becomes even more relevant today, as the motorcycle industry is still recovering from the news of Buell’s closure and Harley-Davidson’s drastic measures to stay afloat. With no precognition of this impending news, I headed to Portland, Oregon to talk to Michael Czysz, CEO of auto-biographically named MotoCzsyz. Czysz’s journey presents a unique story about a company that has twice attempted to create an American-bred sportbike, and as such is the appropriate company in which to frame our topic about what it means to be an American motorcycle startup.

Continue Reading

Tradition Is Not A Business Model: Brammo

10/11/2009 @ 2:25 pm, by Jensen Beeler17 COMMENTS

A problem derived using game theory, the Prisoner’s Dilemma was first put forth by Merrill Flood and Melvin Dresher. Adapted over time, the classical prisoner’s dilemma goes like this:

Two suspects are arrested by the police. The police have insufficient evidence for a conviction, and, having separated both prisoners, visit each of them to offer the same deal. If one testifies (defects from the other) for the prosecution against the other and the other remains silent (cooperates with the other), the betrayer goes free and the silent accomplice receives the full 10-year sentence. If both remain silent, both prisoners are sentenced to only six months in jail for a minor charge. If each betrays the other, each receives a five-year sentence. Each prisoner must choose to betray the other or to remain silent. Each one is assured that the other would not know about the betrayal before the end of the investigation. How should the prisoners act?

Making the most rational decision, and acting solely for themselves, the best option for both prisoners is to defect. Under any circumstance, betraying their partner by ratting them out will generate the best possible aggregate result for the prisoner. However, because the choice to defect is both prisoners’s best move, it assures that the outcome will be a 5-year sentence for both of them.

Flood and Dresher’s problem illustrates the challenges involved in acting beyond one’s own personal gain, choosing instead to act for the good of the group. If everyone acted in this non-selfish manner, the group would thrive more richly than it would acting solely in their own individual best interest. But, because of the issue of free-riders, and as this game theory problem illustrates, there are significant hurdles that must be overcome in order to achieve these non-self-serving results.

One of the biggest challenges facing electric motorcycle manufacturers comes in the form of customer education. These companies must wrestle with not only how they convert current internal combustion engine (ICE) motorcyclists to electric motorcycles, but also how they will bring current non-motorcyclists into the industry. Not an easy task to begin with, the problem is compounded by the nearly non-existent marketing budgets these companies operate on. There is no question that there is a need to putt forth the argument for electric motorcycles in the industry, but with making that case comes a marketing decision that exemplifies our Prisoner’s Dilemma problem.

Who will take on the burden and challenge of educating an industry centered around the internal combustion engine, when doing so surely means a great investment in capital and resources, and also when the desired affect will bring no exclusive benefit to the company? That is to say, what company is going to take the time and money to begin changing the way motorcyclists think about motorcycles, and develop a market for electrics, when the return on that investment helps them just as much as it helps their competitor?

Continue Reading

Walking into the office of a company is always an interesting experience. For a company, the work place is the first expression of the company’s culture. Similarly, workspaces are often a reflection of the people that work inside them, an occupational rorschach test if you will. Yet, despite its importance and revealing nature, a company headquarters is rarely experienced by the end-consumer. It is an interesting disparity that occurs in every industry, and the electric motorcycle scene is no different.

Continue Reading

Tradition Is Not A Business Model

09/28/2009 @ 2:58 am, by Jensen Beeler10 COMMENTS

In my last year of business school I had to write a business plan in order to officially obtain a concentration in Corporate Innovation & Entrepreneurship. This was before the complete global economic meltdown, and entrepreneurship was still very much a dirty word in the hallowed walls of our MBA program. Many of my classmates were hoping for Wall Street jobs, and the class all-stars were all vying for jobs at the hottest hedge funds, so the idea of starting a company that would likely pay a negative paycheck in its first couple years was very much a foreign concept. It comes as no surprise then that only four or five business plans were submitted for consideration for the course concentration; one of which was mine, entitled Tradition is Not a Business Model – An American Sportbike Business Plan.

In this article, and its subsequent series of articles, I hope to re-examine what it means to start a motorcycle company in the United States. While my original business plan centered around the concept of a traditional motorcycle with an internal combustion engine, this series of articles will instead take the opportunity to look into corporate innovation in the motorcycle industry, through the lens of the newly formed electric motorcycle sector. In what I hope will become a weekly conversation on business in the motorcycle industry, we begin our discussion first with the perspectives of four entrepreneurs, which you’ll see in the coming Sunday Editions of Asphalt & Rubber.

Continue Reading