Pirelli (makers of the 2011 Pirelli Calendar) and the Italian arm of ad firm Y&R (the NY arm of Y&R did the Xerox/Ducati ad set) want you to know that smoking can be hazardous to your health. Playing off the Surgeon General warning labels found on cigarette packages, Pirelli’s new ads show a motorcycling protagonist full of gusto putting one of his Italian doughnuts to good use with a puff of smoke and a mighty burnout (we’re working on our ad copy hyperbole).
There’s some good play on words going on here, which Y&R has put to good use with motorcycling imagery. We especially like the line “smoking can cause circulation problems” as the photo focuses on the time-warped spinning tire, while the “protect chicks: don’t make them breathe your smoke” seems a bit more pedestrian and blunt. Good photography, a hot custom bike, clever ad work. Chalk up a win for Pirelli (more photos after the jump).
Starting this weekend at Misano’s Superpole, World Superbike riders will see something new on their tire sidewalls. Pirelli Diablo Superbike tires used during Superpole qualifying events now feature the track’s host nation’s flag on the sidewall as a promotion for the Pirelli Diablo Rosso Corsa personalization program that we told you about back in April.
At the EICMA show in Milan last year Pirelli debuted it’s new track & street tire, the Pirelli Diablo Rosso Corsa. The marketing scheme behind the DRC was the tire’s split-personality, and how it was tailored to meet the varying needs of performance riders. Taking this concept a step further, Pirelli has now made the sidewall of the Pirelli Diablo Rosso Corsa personalizable with various WSBK, country, and naming options available. More after the jump.
Bridgestone is halfway through its three year contract with Dorna as the sole tire supplier to MotoGP. The exclusivity contract means that the Japanese tire company has to provide a variety of compounds and options to race teams as they tackle the MotoGP season. Explaining the options available to teams, and the some of the challenges the company faces, Bridgestone has put together these two videos (after the jump) that contain everything you wanted to know about tires and motorcycle racing. Check them out after the jump.
All new for 2010, the Metzeler Sportec M5 Interact tire is set to redefine the motorcycle industry with its proprietary Chicken Strip Assessment Technology. Do your buddies brag about how far over they can lean their bike? How they’re the next Golden God of Canyon Carving? With Metzler’s Chicken Strip Assessment Technology system, there’s little doubt about how much you’re compensating for something else; and now you can rate your manhood on a scale from 1 to 5. Now go chase that crazy elephant! Chase him!
For 2010 Pirelli is introducing a new high-performance streetbike tire, the Pirelli Diablo Rosso Corsa. Replacing the Pirelli Diablo Corsa III, Pirelli intends the Diablo Rossa Corsa (DRC) to be the weapon of choice both on the track and on the street. With a pair of DCIII”s on our Ducati Streetfighter, we’re excited to see what the DRC brings to the table after hearing about the tire at EICMA this year.
With eight right-hand corners, most of which are long and fast, and only five left-handers, most of which are much slower, the Circuit de Catalunya provides a worthy puzzle for all the tire manufacturers, but this weekend Bridgestone has a secret weapon up its sleeve. For the Catalan GP, Bridgestone has made a special asymmetrical tire that will be composed of different compounds on each side of the tire in order to meet the demanding conditions of the Spanish track.
With Moto2 being an ever evolving race class, there is still some speculation as to whom its official partners will be. Repsol seems to be an almost lock on supplying oil and lubricants to the over-pepped 600cc Honda powerplants, as the Spanish company has a strangle hold on the MotoGP racing series.
What may come as a surprise to race fans though, is the resurgance of Michelin in prototype racing. After a less than stellar season last year in MotoGP, . Now, the French company is allegedly poised to sign a contract with Dorna to be the sole-tire provider with the fledgling Moto2 race class. This rumor seems to put out Dunlop, which has had a long history with the 250GP series.
With Moto2 constantly changing and adopting, we’ll believe this rumor as being possible for now; but, as always, time will tell.
Just like LeMans two weeks ago, the starting of today’s GP at Mugello was a mixture of both wet and then dry, which meant that once again tire choice and pit strategy would decide the winner. With Valentino Rossi clearly being the biggest loser in Le Mans when this situation last presented itself, would he be able to make the right choices and win his eighth victory at his home track? Continue reading for the spoilers and find out.
The FIM has announced that MotoGP riders will have added choice for their front slick tire allocation from the end of next month. Although the total number of front slick tires permitted for a race weekend will remain unchanged at eight, three different distribution options will be made available. However, new rules on when the tires can be ordered may make the tire situation much more difficult for teams.