Target fixation can be the bane of both novice and veteran riders alike. Occurring when a rider fixates on an object, usually something they want to avoid, it often results in the opposite intended result: riding towards, rather than away from the object. This is because motorcycles usually go where you look, and riders freeze up when they should be taking action.
Just about all motorcyclists have a story that goes something like, “I was coming around the corner a little too hot, and I saw that the hill came right up to the shoulder of the road. I kept watching the hill get closer and closer, and the next thing I know my bike was crashed and I was being flown-out of the mountains by a helicopter.” Yeah…you know what I’m talking about, and in case you don’t, here are two video’s showcasing this neurological phenomena (video after the jump possibly NSFW).