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Pirelli’s Cyber Tire will provide real-time tire performance information via a chip/transponder setup embedded in the tire tread. The system will send and store a myriad of information such as: operating temperature, pressure, road conditions, and vertical load. The system will work in conjunction with another Pirelli invention, the Cyber Wheel, which will convey wheel information such as hub loads in a similar fashion. While the naming is gruesome, the potential for data logging and analysis could be extremely useful to racing and enthusiasts. Pirelli has also partnered with Brembo and Magnetti Marelli on the Cyber Tire project. While details are not certain, we’d suspect the partnership would mean a system that quickly transfers information from the tire to the driver, car, and brakes, and allows for more informed and instantaneous performance changes based on driving conditions. The technology’s use is centered around automobiles, but the mechanics and application could easily be carried-over into…