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RS660

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When the Aprilia RS 660 concept was debuted at last year’s EICMA show, what we saw was actually three thing. One was a new engine platform, based around a parallel-twin engine that is basically an RSV4 motor cut in half. Another was a middleweight supersport model based on that new twin-cylinder engine, and the third was an active aerodynamics concept.

Our Bothan spies tell us that the active aerodynamics package is destined for the next generation of the Aprilia RSV4 superbike, which we expect to see in 2021 when the Euro5 regulations first come into affect. They also told us that the Aprilia RS 660 was the first model of a new platform, which we would see debut for the 2020 model year.

Now with Aprilia talking to our colleagues at Moto-Station in France, we get confirmation that the Aprilia RS 660 will debut as a production model later this year, at the EICMA show in Milan, which is held in November.

Sometimes, I wonder why brands debut their machines at the EICMA, or any trade show for that matter, but especially the one in Milan.

Asphalt & Rubber published close to 50 new bike stories from Milan, and we still have a few more minor announcements to get out the door, so imagine for a minute that you are the marketing manager for a brand which  is trying to stand out in that crowd.

This EICMA marked the first year where we really saw some brands abandoning the rat race of EICMA, choosing to release their new models ahead of the show, in order to generate some buzz, and dominate the headlines for a day or two. 

And, no one executed this strategy better than Aprilia.