Harley-Davidson continues to hemorrhage motorcycle unit sales in 2020, with the Bar & Shield brand reporting an 8% loss worldwide on its third-quarter numbers.
This Q3 result means that Harley-Davidson is down 18% for the first nine months of the year, compared to the same point in time as last year.
The news isn’t all bad however, as Harley-Davidson is also reporting that the net income for the third-quarter was up 39% for a total of $120 million – the company’s highest Q3 income since 2015.
2020 continues to be a tough year for motorcycle sales, though it comes with the silver lining that brands have seen a strong summer and early fall in terms of customers buying bikes.
Today, we see early sales numbers from BMW Motorrad typifying that trend, as the German brand is reporting big gains for Q3 2020, to the tune of 20.9% (52,892 units sold to customers).
That good news is tempered by the bigger picture though, as BMW Motorrad is still off the mark for the year so far, having sold only 129,599 motorcycles in the first nine months of 2020 – a 5.4% drop compared to this time last year.