Yamaha’s MotoGP team looks set to gain another sponsor for 2014. According to the PU24.it website – the same website which broke the news of Rossi’s decision to drop Jeremy Burgess – sportswear manufacturer Adidas is set to sponsor the factory Yamaha team of Valentino Rossi and Jorge Lorenzo next season.
The deal is said to be part of a larger contract, which will involve the Team Sky VR46 Moto3 squad as well. The deal appears mainly aimed at the Italian market: according to the PU24 website, one of the benefits for Adidas will be better visibility for its ads on the Sky Italia channel, which will be broadcasting MotoGP in Italy next year, and which is also a co-sponsor of Valentino Rossi’s Team Sky VR46 Moto3 squad.
The deal is rumored to be a two-year contract, though how much money is involved is currently unknown.
Ducati and Puma Motorsports have teamed up to create a seven-part video series that takes a look at motorcyclists, the motorcycle culture, and and of course Ducati motorcycles. There’s some Ducati-branded Puma apparel in the videos as well, but if you get past the obvious marketing pitch, the videos tell interesting stories about the people regular motorcycle loving people like you and me.
For instance, Part 3 is about Cpt. Andrew Sidwell, who when not spending his time in the US Army, is racing his Ducati Superbike 848 in the WERA club races out in North Carolina. How does he balance his duties to his country, family, and passion? Well you’ll have to watch the video to find that out. Watch the first three Lean In and Ride Us stories after the jump.
Puma, maker of shoes and soccer balls, has released a new site debuting its offerings for motorsports. So you may not be able to score a girl as nice as Mrs. Stoner, but at least you can try and fill his boots.
The new range of products will expand Puma’s current boot only offerings. All items have been designed in-house by Puma with Dainese doing the grunt work of constructing them.