Tag

Nick Bloor

Browsing

In what has to be one of the most protracted business arrangements in motorcycle industry history, Triumph and Bajaj have finally officially announced the signing of their non-equity partnership to make motorcycles together.

The plan is exactly that, a long-term plan to jointly create mid-sized (200cc to 750cc) motorcycles for the Triumph and Bajaj brands, using the strengths of both companies.

While both parties will be bringing resources and expertise to the table, Triumph and Bajaj will extract very different things from their new relationship.

There is some big news coming out of the motorcycle industry today, as Triumph and Bajaj have just announced a new global partnership that will see the two brands collaborating on new middleweight motorcycles for the global market.

It is still not clear what the fine-print of the deal looks like, but an obvious guess would be that Triumph and Bajaj will co-develop middleweight motorcycles for both emerging and developed markets, with both brands taking advantage of the other’s distribution to reach new untapped customers.