The Motorcycle Aftermarket Group (MAG) continues to be a force of acquisition in the motorcycle industry, as the group has announced its purchase of Motorcycle Superstore. Forming from the purchase a Death Staresque retail group with Motorcycle Superstore and J&P Cycles, MAG has added one of the largest online retailers of sport, street, & off-road motorcycle products to its existing interest in the largest online v-twin parts and accessories retailer.
“Since founding Superstore 14 years ago, I’ve seen it grow from a humble start-up to one of the nation’s largest retailers in the powersports industry,” said Motorcycle Superstore Founder Don Becklin. “Joining forces with J&P Cycles and creating the Retail Group represents an exciting new opportunity. Superstore has found a strategic partner that opens the door to more success and growth for all parties involved.”
MotorcycleUSA has let it slip that it will be competing in the first round of the North American TTXGP series on-board the Brammo Empulse RR. Taking to the electric race motorcycle with be MotoUSA editor Steve Atlas, who will get the honors of piloting the Empulse RR in its first race outing (Brammo had to sit out its attempt to race a the FIM e-Power race at Laguna Seca last year after having a technical issue).
Brammo has been testing its Empulse RR for almost a year now, so the Oregonian company’s race package should be well-polished for the race at Infineon. When we saw the Empulse RR testing at Thunderhill Raceway earlier this year, the electric bike seemed capable of some good lap times, but of course we’ll have to wait and see how it compares to the competition that arrives later this May.
As for Atlas, the last we heard was that he single-handedly changing the well-earned stigma that motorcycle journalists don’t know how to ride motorcycles, which should make for some good racing for the TTXGP/AMA fans. Some photos of the Brammo Empulse RR are after the jump.