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J.D. Power and Associates

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J.D. Power and Associates have released their 2011 Helmet Satisfaction Study, and the results are pretty interesting. The study takes an 11-point approach on helmet satisfaction, having helmet purchasers rank their lid on the following attributes: quietness; ventilation/air flow; de-fogging performance; face shield effectiveness of keeping wind out; face shield resistance to scratching; ease of replacing face shield; scratch resistance of shell; color/graphic design; weight; ease of fastening the strap; and fit and comfort.

Perhaps unsurprising to many, Arai topped the list as having the highest rating (this makes the 13th year in a row for the Japanese helmet manufacturer), but this year will carry an asterisk, as Icon tied Arai in customer satisfaction with a score of 852 out of 1,000. According to JDPA, Arai’s scores across all 11 attributes were strong, with a particular strength in “fit & comfort” and “face shield effectiveness of keeping wind out”. Similarly, Icon scored especially well in “color/graphic design”, while Shoei got strong marks for “ease of replacing the face shield”.







For twelve years in a row, Arai Helmets has topped J.D. Power & Associates motorcycle helmet rankings for customer satisfaction. This is important because J.D. Power also found that highly satisfied owners are more likely to buy their brand of helmet again (that’s a no brainer, right?). The kicker though is that the likelihood of a repeat customer is nearly 10x more likely when they are highly satisfied with their helmet. In a world where it’s cheaper to keep an existing customer than to find a new one, a 10x multiple is a staggering figure on how product quality plays into a company’s sales and growth strategy.







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J.D. Power and Associates has completed its 2009 Motorcycle Helmet Satisfaction Study, and the results are in. In their research, J.D. Power & Associates measures the overall satisfaction of motorcyclists with their new helmet in three key factors:

  • ventilation 
  • face shield
  • design and styling

These three factors are then marked into 11 attributes:







  • quietness
  • ventilation/air flow
  • de-fogging
  • the face shield’s ability to keep the wind out 
  • the face shield’s ability to resist scratching 
  • ease of replacing the face shield 
  • scratch resistance of the shell
  • color/graphic design
  • weight
  • ease of fastening the strap
  • fit and comfort.

Continue reading after the jump for the results.