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helmet rankings

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I have been jealous of our British readers for sometime now, as the government in the UK has seen it fit not only to have one of the best helmet safety rating systems known to man, but they have made their test results incredibly accessible to the two-wheeled going public. If you don’t know what I’m talking about, it’s worth taking a look at Britain’s SHARP website before buying your next lid.

SHARP takes impact analysis from five regions of the helmet, and then based on analysis from which points on the helmet are statistically more likely to be hit during a crash, assigns a weighted score to the helmet’s safety score.

Basing laboratory analysis with real world probabilities, SHARP  is perhaps the most pragmatic rating system available for motorcyclists, but more importantly it is the most transparent and accessible.

Well know it looks like we can be jealous of Australia as well, as our riding brothers and sisters down under have their own public database of helmet crash statistics, appropriately called CRASH, which like its British counterpart, does away with some of the guess work in helmet safety, and makes that data available to consumers.

For twelve years in a row, Arai Helmets has topped J.D. Power & Associates motorcycle helmet rankings for customer satisfaction. This is important because J.D. Power also found that highly satisfied owners are more likely to buy their brand of helmet again (that’s a no brainer, right?). The kicker though is that the likelihood of a repeat customer is nearly 10x more likely when they are highly satisfied with their helmet. In a world where it’s cheaper to keep an existing customer than to find a new one, a 10x multiple is a staggering figure on how product quality plays into a company’s sales and growth strategy.