MotoGP Closes Two Crucial Loopholes in Its Rulebook

Heads up GP fans, as the MotoGP Championship is set to close two crucial loopholes in its rulebook for the 2019 season, which the Grand Prix Commission says in its press release are needed in order to keep the sport within the spirit of the rules. The first loophole blandly affects the spec-ECU and its CAN protocol and connection, which is fairly innocuous until you read between the lines of it, while the second concerns the regulation of aerodynamic bodywork, which should be more obvious to regular MotoGP fans.If you will allow us to Tarantino these two rulebook changes, the MotoGP Championship will impose more regulation on aerodynamic bodywork, namely it will remove the loophole that allows manufacturers to change the internal structure of their don’t-call-them-winglets.

Rumors of a New Aprilia RSV4 Begin

This is the 10th year of the Aprilia RSV4 superbike, and despite that duration, the V4 superbike remains one of the top machines that you can stick in your garage. Part of this is due to the fact that the RSV4 is an incredibly well-engineered high-tech motorcycle. After all, it was the first superbike to use an inertial measurement unit (IMU) in conjunction with traction control, and one of the first superbikes to have a ride-by-wire throttle. The other part of Aprilia’s dominance comes down to the fact that the Italian brand has consistently updated the RSV4 every couple of years, helping keep it at the sharp end of the superbike stick. Now if you believe the rumors, the 2019 model year will be no different.

Cameron Beaubier Headed to WorldSBK for 2019?

When you talk to veterans of motorcycle racing about which American could be the next champion at the international level of the sport, one name is almost always included in that very short list: Cameron Beaubier. This is not only because of Beaubier’s status as a two-time MotoAmerica Superbike champion, but also his experience abroad. A promising young rider, Beaubier impressed during the 2007 Red Bull Rookies Cup season, which found him some riders on the international stage before returning to the USA. Now a proven talent on domestic soil, along with his experience abroad, Beaubier is an easy pick to make when looking for Americans to promote to a paddock like the WorldSBK Championship. And now that is exactly the case, with the Cameron Beaubier tipped for ride in World Superbike next season.

More Details on the KTM 790 Adventure R Emerge

The KTM 790 Duke hasn’t even made it to American soil yet — though, it strangely can race in the production middleweight class at Pikes Peak… — and we are already talking about its off-roading sibling, the KTM 790 Adventure R. Built around the same 799cc parallel-twin engine found in the Duke model, the Adventure variant takes things to a whole new level for ADV riders. Promising light weight, plenty of off-road power, and Dakar-inspired chassis components, this should be the adventure-tourer that dual-sport riders have been asking for. With the production version of the KTM 790 Adventure R set to debut later this year at the annual industry trade shows, most of our appetite has been sustained by the prototype bike, which has been making the marketing rounds.

Tom Sykes, Where Will You Be Racing Next Year?

With Jonathan Rea’s future firmly set at the Kawasaki Racing Team, the focus this past weekend at Laguna Seca was on the future of his teammate, Tom Sykes. The Yorkshire man had spared few words in the media for his team and teammate in the days ahead of the California round, and he certainly wasn’t holding too much back once he was at Laguna Seca. You could almost smell the smoke emanating from Sykes, a result of the bridge that was being burned behind him. Sykes is 99.9% not riding with Kawasaki for the 2019 World Superbike Championship season, and he finds himself as one of the top picks in the paddock in the rider market. Chaz Davies is another top rider who is highly sought after in the paddock, and he is likely to remain at Ducati.

Moto2 Builders Out Testing the Triumph Triple

The 2019 Moto2 Championship is rapidly approaching, and next year’s season sees the introduction of a new spec-engine platform. Using a 765cc three-cylinder engine from Triumph, Moto2 competitors have begun testing their new chassis designs for the British triple. Out in Aragon, we get our first glimpse of the front-running race bike providers: Kalex, KTM, and NTS, as well as Triumph’s own test mule, which uses a Daytona 675 chassis. Shaking down their machines ahead of the start of next season, bike manufacturers focused on learning the new race engine and its accompanying spec-ECU. The Kalex was ridden by Moto2 racer Alex Marquez and test rider Jesko Raffin; on the KTM was Julian Simon and test rider Ricky Cardús; and on the NTS was Moto2/MotoGP veteran Alex de Angelis.

Polaris Moving Production to Europe Because of Tariffs?

President Trump’s trade war is about to see another player in the motorcycle industry jump ship from American soil, and this time it is heavyweight Polaris Industries. According to a report by the Minneapolis/St. Paul Business Journal, Polaris is considering moving some of its production capacity to Europe, eyeing a production facility in Poland that would build units for the European market. The move is a direct response to the retaliatory tariffs imposed by the European Union on motorcycle imports, which itself was a response to the Trump Administration’s taxing of steel and aluminum imports.

Here’s Why Suzuki’s New Factory Is Such a Big Deal

One of the more overlooked announcements this week is perhaps one of the bigger ones we have seen in a while, as Suzuki Motor Corp has announced the creation of a new manufacturing plant in Hamamatsu, Japan. The new factory combines engineering, development, engine production, and vehicle assembly into one location, which will streamline operations, increase efficiency, and reduce production costs on Suzuki’s Japanese-made motorcycle models. Over 40 acres in size, the new factory is massive, and it sits in the Miyakoda district of Hamamatsu. Part of a five-year consolidation plan, the new factory replaces an engineering and development facility in Ryuyo; an engine production plant in Takatsuka; and a motorcycle assembly line in Toyokawa.

Take a Look at the Norton Atlas, Another British Scrambler

Today we get another look at Norton’s 650cc project, now named the Norton Atlas. We have already seen concept sketches for this British scrambler, and now Norton is showing us some engineering renders. This is because the physical machine should debut later this year, at the NEC bike show in November. Details are still vague and light, but we do know that the 650cc parallel-twin engine will piggyback off the work done for Norton’s V4 superbike. Essentially the using the V4 engine with its rear cylinders lopped off, the parallel-twin engine shares the same head, pistons, valves, etc as the V4 bike. Several flavors of the Atlas are expected to come to market, with 70hp and 100hp naturally aspirated versions already planned, as well as a supercharged version that is said to clear 175hp.

Limited Edition Celebrates 25 Years of the Ducati Monster

This year marks the 25th year of the Ducati Monster, one of the most iconic motorcycles ever to come out of the Borgo Panigale assembly line. To commemorate this 25-year mark, we have the aptly named Ducati Monster 1200 25° Anniversario. A special edition version of the Italian naked bike, only 500 Anniversario models will be produced for the world’s market, with the highlight being the machine’s tricolore livery and gold frame and wheels. Mostly an aesthetic exercise, the Ducati Monster 1200 25° Anniversario comes with some top-shelf parts, and a number of pieces to make this a unique member of any Ducatisti’s garage. Key features include Öhlins suspension, forged Marchesini wheels, and Ducati’s up/down quickshifter mechanism.

Harley-Davidson Returns to Profitability

04/20/2010 @ 2:32 pm, by Jensen Beeler19 COMMENTS

Harley-Davidson has announced its Q1 quarterly earnings today, and the Milwaukee-based company posted a $68.7 million profit. This news comes after Harley-Davidson posted a $218 million loss last quarter, and finished in the hole over $55 million for the 2009 year. Harley’s return to profitability is partially due to the company’s restructuring of its financial services, which are once again generating money for the iconic American brand. Harley-Davidson Financial Services posted a profit of $26.7 million this past quarter, almost a third of HD’s net income in Q1.

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35 motorcycles, 7 model lines, 4 chassis, 3 motor families, & 1 market segment, that’s Harley-Davidson’s product line by the numbers. Where many large production motorcycle companies might have 30 or so motorcycles that span the entire gamut of motorcycling’s different sub-markets, Harley-Davidson has put all of its eggs in the heavy cruiser market. This singular pursuit of one market segment has not only been the cause for Harley’s success, but also a significant contributing factor to the company’s recent downfall, which has led to a recently rumored leveraged buyout.

As the old idiom goes, one should not put all their eggs in one basket, which is exactly the faux pas being committed here by Harley-Davidson in its product offering. Businesses, especially public ones, should always have an eye on sustained long-term growth, and a key element to that goal is a well-diversified position in their appropriate industry. Taking this lens and applying it to Harley-Davidson, one can immediately see a portfolio that has been extensively mismanaged by focusing on only one segment of the total motorcycle industry: the heavy cruiser market.

What this has effectively created is a motorcycle company that looks like Alfred Hitchcock’s take on Baskin Robins: 31 flavors, but they’re all Rocky Road.

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Blasphemy, heresy, stupidity, sacrilege, un-American, and downright irreverence. Go ahead, get all those words out of your system. I’ll wait.

The default opinion of marketers, analysts, and the general population is that Harley-Davidson has one of the strongest brands in the United States, this being confirmed by the fact that every business student in America has studied Harley’s marketing efforts if they’ve ever taken a brand management course. So why would I start a three-part series on how to fix Harley-Davidson by arguing to change one of the most revered marketing houses in the motorcycle industry?

Giving credit where credit is due, Harley-Davidson, or I should say its admirers in business school academia, wrote the book on demand generation marketing geared towards the baby-boomer generation. However, in defending this market position, Harley-Davidson has painted itself into a corner by only engaging a very small segment of the population with its product. Unless they redefine and reposition their company image and who it resonates with, Harley-Davidson is going to watch the continued erosion of its footing in the motorcycle industry, and also the continued deterioration of its only industry leading quality: its brand.

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For the Buell and MV loyal, Harley-Davidson’s latest earnings report should provide all the information as to why the Milwaukee manufacturer had to close and sell those brands respectively. Reporting a nearly 90% loss in annual income, Harley-Davidson earned only $70.6 million in 2009, compared to the $684.2 million Harley earned in 2008, which results in a staggering loss of income for the iconic motorcycle company.

For Q4 of 2009, Harley-Davidson actually operated in the red, and lost $218.7 million in net income by staying in business (Asphalt & Rubber actually made more money during the same time period than Harley-Davidson did, if that puts things into perspective). Additionally, Harley-Davidson is reporting a $147.2 million loss in revenue during its fourth quarter operations. The loss is associated with the reduction in production, and the $167.1 million in restructuring costs incurred because of the closure of the Buell Motorcycle brand.

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Harley-Davidson Forty-Eight: The Gen-X Sportster

01/22/2010 @ 1:04 pm, by Jensen Beeler56 COMMENTS

The Harley-Davidson Sportster Forty-Eight (or is it 48?), has made its way out of Milwaukee in time for the 2010 model year. Based on the Sportster 1200 platform, the Forty-Eight is the latest addition to Harley’s “custom” offering. It differs from its Nightser et al counterparts with a bobber meets cafe racer appeal, but keeps the ubiquitous orange and black color schemes.

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Harley-Davidson to Sell MV Agusta

10/15/2009 @ 2:44 pm, by Jensen Beeler4 COMMENTS

MV-Agusta-for-sale-Harley-Davidson

In conjunction with Harley-Davidson’s Q3 financial results, and shutting down of Buell Motorcycles, the Milwaukee motorcycle manufacturer is announcing that it will be selling Italian sportbike manufacturer MV Agusta.

Harley-Davidson bought MV Agusta just under a year ago, and assumed a substantial amount of debt from the beleaguered company. This past quarter, Harley-Davidson recorded a one-time fixed-asset impairment charge of $14.2 million related to Buell and a goodwill impairment charge of $18.9 million related to MV Agusta.

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Buell Motorcycles To Go Out of Business

10/15/2009 @ 2:24 pm, by Jensen Beeler22 COMMENTS

After releasing grim third-quarter financials today, Harley-Davidson has also announced that it is discontinuing Buell Motorcycles. In a somber video (posted after the jump), Erik Buell confirms the news, and praises the Buell team for taking on the industry giants with “this little American sportbike company.” Buell will continue to sell its motorcycle stock, and Harley-Davidson will continue to honor any warranties and part needs for Buell motorcycles.

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Harley-Davidson RIFs Another 1,000 Employees

07/16/2009 @ 5:46 pm, by Jensen Beeler1 COMMENT

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With its second quarter sales dropping 35%, Harley-Davidson is going to be trimming its ranks in order to stay afloat. The Milwaukee based company will inject 700 hourly-wage workers, and 300 salaried workers into the ranks of the unemployed, with possibly more joining them in the future. These reductions come after Harley-Davidson earlier this year announced it was eliminating 1,400-1,500 hourly production positions in 2009-2010 along with 300 salary positions.

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harley_davidson_nightster-promo

At the end of last year, we announced Harley-Davidson’s promotion where if you bought a Sportster motorcycle (sadly, not the XR1200), you could receive the MSRP value of the bike if you traded it in the following year for “bigger” model.

The promotion was such a great success apparently, that now that it has ended, Harley-Davidson sales have slumped off.

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Harley-Davidson Responds to NY Times Article

04/01/2009 @ 12:22 pm, by Jensen Beeler5 COMMENTS

harley-davidson-screw-it-lets-ride

You may remember the NY Times article that we mentioned a few days ago that was critical of the company’s current status and direction. In response to the NY Times article, Harley-Davidson is running the above ad in an attempt to provide a counter-argument to the criticism that the company is on shaky ground.

It should come with little surprise that Harley-Davidson is again playing on Patriotic themes and rhetoric that shifts the focus from the fact the company has serious issues ahead of it, and to date not clear plan on how they are going to overcome them. In addition to this ad, a message was sent out to all Harley-Davidson employees, read it after the jump.

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