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gamification

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For many, video games might just seem like a good way to waste an hour. But you should take note, as video games are roughly a $100 billion industry worldwide. With that much money on the line, the gaming industry has had to evolve much more rapidly than our two-wheeled world, with video game companies not only looking for the latest trends and technologies, but also needing to be keenly more aware of their consumers’ traits and desires. Because of this, the video game industry has made some interesting progress on understanding its users, and catering to their wants and needs. One of these frameworks has always struck me as being highly salient to the motorcycle industry (among others), and the idea has come back to me as something we should talk about here on Asphalt & Rubber.

We have already shown you Julien Dupont playing around on the Audi e-bike Wörthersee, but now we have got some more details about the German brand’s electric bicycle. Designed to be a fun and sporty urban two-wheeler, the Audi e-bike Wörthersee resides somewhere between the growing electric motorcycle trend and a moped, but boasts some impressive technology no matter what segment you think it hails from. At the heart of the electric drivetrain is a synchronous permanent magnet motor that puts out 3 hp, and a 48-volt .53 kWh lithium-ion battery pack. With the whole cycle weighing 46 lbs (21 kg), the package is heavy by bicycling standards, though very light in practical application.