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Frog Design

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We already talked about the Frog FZ750 Rana that is on display now at the SFMOMA, and the word on the street is that the folks at Frog Design are already missing their favorite lobby decoration. Looking to draw from the design-changing ethos that was first created by the FZ750, Frog designer Jin Seok Hwang (New York office) took stylus to hand, and inked what he hopes will be a new influence in modern motorcycle design — though this time around the exercise is being done with an electric motorcycle.







Frog Design is better known for its work designing computer cases for Apple, but  in 1985 Frog Design’s Founder Hartmut Esslinger designed the Frog FZ750. A two-wheeled concept vehicle that was a Yamaha FZ750 underneath the skin, the Frog FZ750 actually helped give birth to the venerable Honda Hurricane.

Conceived just a few years after Frog Design opened its California office, the now iconic Frog FZ750 was a reaction to increasing pressure for safer motorcycles (the Yamaha FZ750 was outlawed in the Golden State at the time), and set the standard for a generation of motorcycle design to come.