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Ducati 999

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I had a good chuckle last week, you see one of my Facebook groups posted up some rumors they heard about the upcoming Ducati middleweight sport bike — namely that it would have a double-sided swingarm. “That’s ludicrous,” I said to myself, as I posted an even snarkier reply to the Facebook (oh sweet internet, how you bring the asshole out in all of us).

Hrmm…well, it appears I was wrong, as spy photos of the “Ducati 899 Panigale” surfaced just days later, and sure enough, there is a double-sided swinger bolted onto the Babigale™.

While it surely gets my goat that I was pie-in-the-face wrong on this rumor (on Facebook no less), what really grinds my gears was that the new model from Borgo Panigale flies in the face of my basic understanding of how Italy’s iconic motorcycle brand even thinks.

It might not have been the sales disaster that many make it out to have been, but Pierre Terblanche’s Ducati 999  remains one of the most controversial machines ever to come out of Borgo Panigale. However, the more we look at the 999’s staked-headlight and double-sided swingarm design, two of the biggest design elements that Ducatisti took umbrage with at the bike’s launch, the more we think that the Ducati 999 Superbike will become a collector’s classic, and stand as a unique time in the Italian brand’s history.

So, it warms out hearts to see that there are people out there still building off of Terblanche’s work, and one of them is Bryan Petersen at Arete Americana and his Ducati 999 CF. Sporting a tail and tank from Radical Ducati (Arete Americana is the North American distributor for the Spanish firm), along with a singe-sided swingarm conversion from an 848, the Ducati 999 CF is our kind of custom: subtle, yet to the point, and Arete Americana has ensured that all the right go-fast bits were included in the build.

Sales figures are a closely guarded secret in the two-wheeled realm, especially when it comes to numbers for specific motorcycle models. It is a shame really, as these are the kind of numbers that we here at Asphalt & Rubber love to pour over for hours, looking for insights, trends, and meanings. So for us, the above graph is made of pure motorcycling gold.

Taken from the Ducati 1199 Panigale R international press launch, where Ducati Motor Holding’s General Manager Claudio Domenicali shared with the assembled journalists the first-year sales figures for each of the Italian company’s Superbike models, the above is a direct recreation of the presentation’s slide, which unsurprisingly Ducati didn’t include when it handed us a copy of the PowerPoint presentation.

In the age of computers and smartphones, not to mention a room full of moto-journalist, it is hard to imagine how Ducati didn’t foresee this information being disseminated to the public, but I digress. After the jump are some of my initial thoughts from looking at the data on each model. We’ll be playing more with this information in the coming days as well.