The High Fives Heard in Milwaukee

There were high fives heard all over Milwaukee last week. Reading the headlines and stories that came from Harley-Davidson’s Mega Monday announcement, one could only conclude that the American icon was back. They did it. They were showing signs of life again. Boomshackalacka. No one saw an adventure-touring bike with knobby tires coming from the Bar & Shield brand, and the idea of a sport bike from Harley-Davidson seemed inconceivable just over a week ago as well. Milwaukee even impressed with its more “core” offerings, with the Harley-Davidson Custom being perhaps the first cruiser we would want sitting in our garage. It looks gorgeous, and is just sporty and modern enough to be “a real motorcycle” in our eyes…we think.

Ducati’s Project 1309 Reveals a New Diavel Coming

We didn’t hear too much about “Project 1309” from World Ducati Week 2018, which is surprising considering what the past has shown us about Ducati’s secret reveals, but the Bologna brand was once again giving a teaser to fans in Misano. In the past, World Ducati Week has been the place where Ducati showed us the first Scrambler model, and last year the event debuted the return of the Ducati SuperSport. This year, it is another new bike. A new Diavel, to be precise. Set to compliment the current XDiavel model, the new Diavel features the same 1,262cc DVT engine with variable valve timing, but puts it into the more sport Diavel riding platform. This means tucked in feet on rearsets, rather than the XDiavel’s foot-forward controls.

VW CEO Outlines Two Possible Futures for Ducati

The Clash’s hit song “Should I Stay, Or Should I Go” might perhaps perfectly fit the business situation for Ducati, within its parent company, Volkswagen AG. The Italian motorcycle brand’s status in the German conglomerate has for the past few years been held on a tenuous string. Rumor about its divestiture, its selling to another company, are constantly dogging the iconic brand. Talking to Bloomberg TV after Volkswagen’s quarterly earnings report, VW CEO Herbert Diess explained that there are two paths forward for Ducati, and one of them includes selling Ducati to the highest bidder. “We have to look which is the best ownership for Ducati,” said Diess to Bloomberg.

KTM’s Counter-Rotating MotoGP Engine Debuts at Brno

Ever since Jerez, when the Red Bull KTM Factory Racing Team debuted a new engine with a counter-rotating crankshaft, fans and journalists have been asking when factory riders Pol Espargaro and Bradley Smith would be able to use the new engine on a race weekend. KTM test rider Mika Kallio had been very positive about the engine during the Jerez weekend, and Smith and Espargaro had spoken in glowing terms about it after the Jerez test. KTM’s response was always that it would not be ready until at least after the summer break. Reversing the direction of crankshaft rotation is not as simple as sticking an intermediate gear between the crank and the clutch, to allow the crank to spin in the opposite direction while maintaining forward thrust.

Retro Livery Pops on the Suzuki GSX-R1000R Superbike

We are big fans of the creations that Team Classic Suzuki has been churning out. Stop what you’re doing right now, look at this Katana race bike, and try to disagree with our enthusiasm. It cannot be done. Taking their touch to the current Suzuki GSX-R1000R superbike, we see what this tire-shredder would look like in a retro-mod livery that is inspired by the bodywork found on the original GSX-R750. So far it sounds like the bike is a one-off, done by our friends across the pond, but we think Suzuki should seriously consider some throwback paint schemes in its lineup. Until then, items of note include a number of tasty Giles-made bits, straight from the Suzuki performance catalog, otherwise the bike shown here is pretty much stock.

BMW Plans To Launch Nine New Motorcycles

It might be still be summer, but our eyes are looking ahead to the new bike season in the fall and winter, where the major motorcycle manufacturers will debut their new motorcycles for the future. The big trade shows to watch are INTERMOT and EICMA, as these have traditionally been the venues of choice for new model unveils, prototype teasers, and concept debuts. One brand that is certainly going to be showing us some new motorcycles is BMW Motorrad, with the German company saying that it plans to launch nine new models in 2018. What those nine models will be is up for conjecture, though we have some good ideas, and some bad ideas, on what they could be. Let’s take a look.

Up-Close with the 2018 Yoshimura Suzuki GSX-R1000R Suzuka 8-Hours Race Bike

In all our coverage of the 2018 Suzuka 8-Hours endurance race, the name Suzuki has woefully not been in much of the conversation. This isn’t to say that the brand from Hamamatsu wasn’t present at this prestigious event, but its level of involvement and readiness certainly wasn’t on par with the other three Japanese brands. Fielding the Yoshimura Suzuki factory-backed team yet again, this year saw a big milestone take place, as Suzuki’s endurance efforts are now being conducted on the current-generation superbike. This has caused some issues in the paddock, most notably in the Suzuki Endurance Racing Team (SERT), which is Suzuki’s factory-backed team in the FIM World Endurance Championship.

Up-Close with the Kawasaki Team Green Suzuka Bike

The race-winner that could have been. Kawasaki Team Green was the Suzuka 8-Hours favorite coming out of Saturday’s Top 10 qualifying session, and the factory-backed Kawasaki team traded corners with Yamaha during the opening laps of Sunday’s endurance race. What looked like an upset in the making, turned out to be a fizzle, largely because of a poor fueling and pit stop strategy, which saw Jonathan Rea first run out of gas, and then stay out on slicks during a rain storm. As he tumbled down the asphalt, you have to wonder if the World Superbike champion saw his Suzuka fortunes tumbling with him.

Up-Close with the Suzuka-Winning Yamaha YZF-R1

This is it. This is the biggest, baddest, meanest superbike on the Suzuka 8-Hours grid. Setting the high-water mark in Japan FOUR YEARS IN A ROW now, the Yamaha YZF-R1 from the Yamaha Factory Racing Team is the pinnacle of the sport. And while the Yamaha YZF-R1 is a motorcycle that you can pick up at any dealership in the United States (so long as it isn’t for a Superbike Deathmatch), the machine on the Suzuka Circuit this past weekend is anything but ordinary. I sent our man Steve English down to the pits to get some shots of this mysterious machine, and the Japanese team was being “very Japanese” about letting us taking photos, as Steve puts it. That didn’t stop us from getting some photos though. Go ahead, go get a towel before you continue further. We’ll wait.

Harley-Davidson Outlines Its Future Electric Lineup

The biggest announcement from Harley-Davidson today wasn’t its adventure-touring motorcycle (though it looks interesting), and it wasn’t its new Streetfighter or Custom models either (one of these I like, the other not so much). The big news wasn’t the Livewire getting closer to production, though that is close to the mark, and where this story is ultimately headed. All of these announcement would have been worthy of their own day in the press cycle, but the real news from the Bar & Shield brand is a look at Harley-Davidson’s upcoming electric lineup, which is coming across as very robust, and shows a decisive plan for the future. I never thought I would see the day, but here it is. Harley-Davidson is going electric, in a big way.

MAG Appoints Interim CEO & New Chairman

08/07/2018 @ 9:46 am, by Jensen BeelerADD COMMENTS

The past year has been a tumultuous one for the Motorcycle Aftermarket Group (MAG). In November 2017, the conglomerate filed for Chapter 11 bankruptcy protections, as it restructured its debt from missteps during the economic recession.

That process concluded in April of this year, with the company’s creditors (Monomoy Capital Partners, BlueMountain Capital, and Contrarian Partners) taking control and ownership of MAG.

Now trying to move forward, MAG has announced that Mike Buettner will become the company’s interim CEO, while Bob Peiser will serve as chairman of MAG’s Board of Directors.

The news comes as the Sturgis motorcycle rally kicks off in South Dakota, where both Buettner and Peiser will be in attendance, in order to meet customers and dealers who were affected by MAG’s restructuring. The pair will also be at the AIMExpo and the Tucker Dealer show, later this year.

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MAG Concludes Chapter 11 Proceedings

04/06/2018 @ 3:04 pm, by Jensen BeelerADD COMMENTS

The Motorsport Aftermarket Group (MAG) announced that it has successfully concluded its Chapter 11 proceedings, after the bankruptcy court accepted the company’s plan for reorganization and debt recapitalization.

As a result of the bankruptcy process, MAG is under new ownership, with creditors Monomoy Capital Partners, BlueMountain Capital, and Contrarian Partners now in control of the massive motorcycle parts, apparel, and commerce conglomerate.

For those who don’t recall, MAG entered Chapter 11 back in November 2017, with the debts of the company spreading out through the group’s many owned brands. 

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MAG Files for Chapter 11

11/16/2017 @ 1:14 am, by Jensen BeelerADD COMMENTS

The Motorsport Aftermarket Group (MAG) is not a name that motorcycle enthusiasts are usually familiar with, but the family of brands that the company owns certainly is: Performance Machine wheels, Renthal handlebars, Vance & Hines exhausts, Tucker Rocky, J&P Cycles, etc.

The network of brands has been struggling over the recent years though, and today we learn that many of them will be filing for Chapter 11 bankruptcy, while the overarching MAG Group business restructures its debt and finds new ownership.

While this is not the sexiest news story to happen in the motorcycle industry this year, it is certainly one of the most important and complicated. As such, we will try to break it down in a digestible way for you.

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MV Agusta Introduces Repayment Plan in Court

10/24/2016 @ 6:50 pm, by Jensen Beeler7 COMMENTS

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MV Agusta has unveiled in court its plan to get back to financial stability, after seeing cash flow issues reaching a zenith in March 2016.

The plan is exactly as it has been previously advertised by MV Agusta CEO Giovanni Castiglioni: MV Agusta will reduce its workforce, produce fewer machines, focus on high-margin models, and seek a freeze on its debts to creditors and suppliers.

Whether the Varesini court will accept this plan remains to be seen, it will also require some buy-in from MV Agusta’s creditor and suppliers, who are owed €50 million from MV Agusta.

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Italian Court Rules Benelli into Bankruptcy

07/25/2016 @ 4:07 pm, by Jensen Beeler15 COMMENTS

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The story of Italian motorcycle companies falling into bankruptcy is not a new one, but Benelli’s version of the narrative is a strangely interesting departure from the norm. Let us explain.

Things apparently kicked off when Benelli failed to pay WP Suspension roughly €120,000 for suspension pieces. WP eventually took Benelli to court, despite the Italian company’s commitment to repay its debt.

An Italian court in Pesaro then declared Benelli bankrupt, and ordered the sum owed to be paid. Somewhere in this process, some of Benelli’s completed motorcycles were seized by a trustee, as collateral for payment.

This spurred Benelli’s Chinese owners, the Qianjiang Group, to release a statement after the court’s ruling, saying that the Italian brand is strong, and has ample cash on-hand to repay its debts (rumored to be in the €1 million range), and has already begun doing so.

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Despite what you may have read, MV Agusta isn’t declaring protection from creditors under Chapter 11 of the United States Code. But, we can understand the confusion.

Just so we are clear, by definition Chapter 11 bankruptcy proceedings are a figment of American law. Since MV Agusta is an Italian company, it would be fundamentally wrong to say that MV Agusta Motor S.p.A. was seeking a protection under the US Code that pertains to bankruptcy.

The branch of MV Agusta that would be able to file for Chapter 11 would be MV Agusta USA, but the US subsidiary is not embroiled in MV Agusta Motor’s financial troubles, which makes the use of the term incredibly inaccurate.

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Mission Motorcycles Filing for Bankruptcy

09/11/2015 @ 10:45 am, by Jensen Beeler24 COMMENTS

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If you were one of the unlucky few who plopped down close to $125,000 in deposits for a Mission R or Mission RS electric motorcycle by Mission Motorcycles, we hate to inform you that you are certainly not going to receive the bike you hoped to purchase, and you are likely not going to see your deposit back either.

This is because Mission Motorcycles, commanded by Mark Seeger, is set to file for Chapter 7 bankruptcy, which would see the company’s few assets liquidated in order to repay creditors.

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Remains of Erik Buell Racing Sold for $2.25 Million

08/06/2015 @ 12:12 pm, by Jensen Beeler20 COMMENTS

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It’s official, Erik Buell Racing has been sold. The East Troy company went up for auction yesterday, and the Walworth County Circuit Court today put its rubber stamp on the winning bid of $2.25 million, made by Atlantic Metals LLC.

In its bid, Atlantic Metals acquired all of EBR’s manufacturing assets (machines, parts, tools, etc), as well as the company’s intangible assets (trademarks, patents,  databases, etc). Atlantic is acquiring these items with no contingencies, per the terms of the auction.

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Hero Acquires Unfinished R&D from Erik Buell Racing

07/28/2015 @ 11:14 am, by Jensen Beeler3 COMMENTS

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Hero MotoCorp Ltd (HMCL) has filed paperwork with the Bombay Stock Exchange stating that its wholly-owned subsidiary, HMCL Americas, has entered into a settlement agreement with Erik Buell Racing, which sees the American arm of the Indian brand acquire “certain consulting project” from EBR for $2.8 million.

The filing with the Bombay Stock Exchange reads: “”As part of the settlement agreement, HMCL Americas Inc has agreed to acquire the ownership of certain tangible and intangible assets of EBR Entities, free and clear of all encumbrances, for a consideration of USD 2.8 million.”

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Flying-Spaghetti-Monster-Erik-Buell-Racing

Social media and some assorted motorcycle news websites (first here, and now here) are feverishly reporting that Erik Buell Racing has been out-right acquired by Hero MotoCorp, during the company’s receivership auction, thus confirming the wet-dream conspiracy theories of Buellistas around the world.

The report was first started by the stalwart news source Motorcycle.in.th, and was then elevated quickly into the realm of semi-truthfulness by a bevy of other news outlets.

Sources close to Buell and Erik Buell Racing have since come forward and discrediting the report, calling the story a complete fabrication. Meanwhile, Hero MotoCorp stock has risen 0.50% on the news.

With the journalistic bar now set so low, Asphalt & Rubber feels comfortable reporting that there is indeed a new owner for Erik Buell Racing, but it is not Hero MotoCorp, but instead the Flying Spaghetti Monster — deity to the Church of the Flying Spaghetti Monster.

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