2016 was another record sales year for BMW Motorrad, the sixth in a row for the German motorcycle maker. BMW Motorrad sold 145,032 units to customers in 2016, a 5.9% gain over 2015’s sales figure.
Because of this result, BMW says it is well on its way to its goal of selling 200,000 units in the 2020 model year. As lofty (and arbitrary) as that goal is, what is more impressive is the fact that BMW Motorrad has been able to increase its sales volume by nearly 50% since 2010 (98,047 units).
Ducati Motor Holding has finished counting how many bikes it sold last year, and the official tally is 55,451 units were sold worldwide in 2016. That figure is up from the 54,809 sold in 2015, for a modest gain of 1.2%. This result means two things: 1) 2016 was the best sales year ever for Ducati, in terms of volume, and 2) 2016 was the seventh year in a row where Ducati has posted sales growth – no easy feat considering the economic climate. “Ending the year of our 90th anniversary with yet another record is a source of immense pride and satisfaction,” said Claudio Domenicali, CEO of Ducati Motor Holding. “2016 was the seventh consecutive growth year for Ducati, clearly confirming the soundness of the Bologna-based group’s strategy and skills.”
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