News

As expected from yesterday’s news, Audi’s Board of Directors has approved the German car company’s acquisition of Ducati Motor Holding. While the grumblings from Ducati owners have already emerged over the news breaking yesterday, in reality the move is a boon for Ducati, which will receive access to an almost limitless bank account, global business expertise, and advanced manufacturing techniques. Selling 42,000 motorcycles last year, Ducati has typically struggled to sell more than 30,000 units annually, a figure which is highly regarded as the Italian company’s break-even point. Historically selling under that amount, Ducati has racked up considerable debt from its operation, hence why nearly a quarter of the company’s purchase price is going to its outstanding financial liabilities.

Bikes

After a couple failed returns, Norton is set to race in the upcoming Isle of Man TT with a race bike that features an Aprilia RSV4 engine and proprietary chassis (does that remind you of anything?). Sponsored by Monster Energy, at the helm of the still unnamed Norton will be top be the TT Privateer’s Champion Ian Mackman, who will race in the Seniors TT on June 8th (the first time a Norton has been in the Senior TT since 1992). Unable to race the Norton NRV588 in the 2009 Isle of Man TT, the new Norton is surely a byproduct of the firm’s heavily rumored MotoGP entry, as it fits very well within the premier class claiming rule team (CRT) provisions.

Opinion/Editorial

It is ironic that the high point of the relationship between Valentino Rossi and Ducati came as he rode the first few meters out of pit lane and on to the track at the Valencia MotoGP test in November 2010. All of the excitement that had been building since the first rumors emerged in early June that the nine time world champion would be leaving Yamaha to join the iconic Italian manufacturer culminated as Rossi emerged from a crowd of photographers and powered down pit lane, watched by a large group of fans who had come to the test to see this very moment.

From that point on, it was all downhill.