What happens when you release the most anticipated, and we’d argue the most important, superbike in the company’s history? Well you have a record month of sales, of course. It should be unsurprising then that Ducati North America posted a 49% sales growth last month, making May 2012 the company’s best month ever sales-wise. Ducati North America pushed 1,782 units in May, for a total of 4,844 units sold in January thru May (up 19% over 2011, and 98% over 2010).
Despite a drizzle in the morning, the weather held for MotoGP’s race session in Catalunya. With Casey Stoner sitting on…
It has been great to have some consistent weather, Casey Stoner said at the qualifying press conference at Barcelona, a…
With the sun shining on the Spanish track outside of Barcelona, MotoGP returns to the Iberian Peninsula for the Catalan…
Honda TT Legends rider John McGuinness has further solidified his status as King of the Mountain by claiming his 18th Isle of Man TT win today in the Dainese Superbike Race. First onto Glenclutchery Road, McGuinness took charge of the Superbike race immediately, despite a challenge from Cameron Donald in the early laps. Getting the full-team effort, McGuinness had two extremely quick pit stops, which helped put some distance between him and the Australian, and eventually went on to win the race by a comfortable 14 second margin.
Regular readers of Asphalt & Rubber will have noticed by now that I like to talk about what is going on with motorcycling in emerging markets like India, Southeast Asia, Brazil, etc. The fact of the matter is that it is these markets, not North America or Europe, that are going to serve as the future for the motorcycle industry, and the sooner us westerners get used to that idea, the better. For an industry built around and defined by the rebellious archetypes portrayed by James Dean, Marlon Brando, and Steve McQueen, the reality is that motorcyclists as a whole are conservative by nature, and resistant to change…especially in the United States.