Any MotoGP can tell you that Alpinestars is one of the few brands making integrated airbag suits available to racers — perhaps one of the best safety features to come out thus far in the 21st century for motorcyclists.

How to take that technology off the track and onto the street though is a a tough proposition though, as there are infinitely more variable at play on public roads, when compared to a race course. Hence, we’ve had to wait a long time for this tech to trickle down to the masses.

The current trend of thinking seems for apparel manufacturer to partner with motorcycle manufacturers, as a way to popularize the expensive safety feature.

As such, rival apparel-maker Dainese has already made a very public deal with Ducati, which lead to the Ducati Multistrada 1200 D-Air, and the Vicenza-based company has (had?) other less-public deals in place, with companies like BMW.

It seems Alpinestars wants in on that action too, and has now signed an exclusive partnership deal with BMW Motorrad, which will see the German manufacturer and Italian maker enter into cooperation on designing and making jackets with the Alpinestars Tech-Air technology.