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West Coast Choppers

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Jesse James, the man we love to hate, is back in the news today with reports that his Payupsucker Productions, Inc. has teamed-up with Circle King Networks to create El Jefe Entertainment, a motor sports enthusiasts focused production company. While James has always been regarded as a true artisan in the craft of motorcycle fabrication, his true spotlight of fame came from his media savvy in leveraging his name and creating shows like Monster Garage and Jesse James is a Dead Man.

El Jefe Entertainment’s goal is to “develop, produce and distribute exciting, authentic motor-sport based and car enthusiast entertainment,” and will be focusing with movies and products that will be available on DVD, Pay Per View, as well as direct and mobile formats.

This one hits us out of the blue, but according to Cyril Huze, Jesse James has shutdown for good his custom chopper business: West Coast Choppers. If true, it’s not clear what will become of James’ Long Beach based company, but it looks like West Coast Choppers’ frames and parts will be produced by Daytec and Belt Drive LTD respectively, and sold through Custom Chrome. More info as we get it, but considering this news is hitting us during the weekend, we don’t expect to hear much before Monday.

Source: Cyril Huze Blog via Basem Wasef; Photos: West Coast Choppers