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umbrella girls

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No, it’s not April Fools, but it does seem that motorsports in general is evolving into the 21st century. No sooner did A&R run an article about umbrella girls in the MotoGP Championship, then did the FIA World Endurance Championship (WEC) announce that it would do away with scantily clad girls at all its events, including at the historic 24 Hours of Le Mans.

It’s an interesting move by a major series in the four-wheeled world — the effects of which will undoubtedly be tracked by every major racing series around the world.

Will WEC see a drop in male attendance? An increase in female attendance? An influx of new advertisers? Younger viewers? These are all valid and interesting questions.

First debuting a new website before the Qatar GP, it’s clear that Dorna has its social media team out in full-force for the 2015 MotoGP Championship season — the Spanish company finally taking a shine to the online world.

So with all the news coming out of the season-opener at Losail, it is unsurprising that my social feeds are full of posts regarding Rossi’s win, Ducati’s revival, and Dani Pedrosa’s shocking revelation — on top of all the usual fanfare that comes with MotoGP finally restarting.

One story caught my eye in particular though, less for its content, and more for its source. The caption to the story was your typical craftily picked social media headline, designed to illicit clicks and responses from readers. It read: “What would we do without our lovely ?#?MotoGP? girls?!”

It was by the Official MotoGP Facebook page, and it was not referring to the organization’s female racers. Le sigh.

randy-depuniet-playboy-mugello

Choosing the right umbrella girl is a long and arduous process. It doesn’t have to be that way, but why would you want to rush through such a delightful process? And for the Italian GP at Mugello, the role of the umbrella girl is big business. After all, who doesn’t like a scantily clad women holding a canopoy more than the Italians? 

Getting ready for the GP this weekend, various teams have made a spectacle out of their “talent” search, with competitions and club events looking for Miss Right.