The Honda Super Cub is a rolling definition of an iconic motorcycle. The centerpiece to the famous “You Meet the Nicest People on a Honda” ad from the 1960’s, the Super Cub has gone on to be the best selling motorcycle in the world, with Honda recording its 60 millionth sale back in 2008…just three years after it notched its 50 millionth sale to the company’s corporate sales belt.

Perhaps getting the recognition it finally deserves, the Honda Super Cub is the first vehicle to receive a three-dimensional trademark in its home country of Japan. Three-dimensional trademarks are an uncommon thing in the intellectual property realm, and are virtually unheard of in the consumer product space, making the news that much more special for the Super Cub.