Has Ducati’s Success Flat-Lined?

The saying goes that one time is a fluke, two times is a coincidence, but three times…three times is a trend. Looking at Ducati’s last three years of sales (2012-2014), which spans only a 2% margin of growth, by definition one has to conclude that the Italian company is experiencing sales stagnation. Granted each of the last three years have been record years for the Italian motorcycle company’s sales figures, but each year has been a nudging over the last. Is all of this a sign that Ducati has lost its magic, seemingly during the leadership transition from Gabriele del Torchio to Claudio Domenicali? Or is there growth to be had from the Italian brand, now that it is owned by Audi AG? We examine that thought in more detail, after the jump.

Analyzing the MotoGP Michelin Tire Test

The departure of Bridgestone and the arrival of Michelin as the official tire supplier to MotoGP is an extremely delicate operation, in terms of marketing, tire development, and motorcycle set up. This posed problems for the Michelin test, held on the fourth day of the Sepang MotoGP test. After the factory test riders had tried the Michelins at the first Sepang test, it was the turn of the MotoGP regulars. With major money on the line, the PR gag-order was enforced rigidly, and observed religiously. No official times were released, nor made unofficially available by the teams. A range of times have seeped out from journalists present, but given that only a few laps were timed by a few people out of practice with using a stopwatch, those times can be taken as guidelines only.

Colin Edwards Part of MotoAmerica’s TV Team

MotoAmerica has announced its lineup of TV announcers for the series’ telecast on CBS Sports Network, and the trio is a mix of familiar faces. Motorcycle racing veteran Jonanthan Green will be calling the races from the booth (many World Superbike fans will recognize his voice), and the man helping Green analyze the race should sound familiar as well, as it will be MotoGP star and two-time WSBK Champion Colin Edwards. While the boys are in the booth, Crisy Lee will continue her role as pit lane reporter, something she did with AMA Pro Road Racing under the DMG administration. While CBS may have to hold its hand over the censor button on Colin’s microphone, we think that fans will be pleased with the Texas Tornado’s addition, and the insight he will bring as a veteran racer.

Ride Review: 2015 Yamaha YZF-R1 & R1M

The original R1 design focus was primarily for the street, however that has all changed for 2015, with Yamaha’s Engineer’s instructed to design a bike mainly for the track.
Thus, the 4.5km Brabham circuit provided a world-class test track for the 100 journos who descended from all over the globe to experience the 2015 Yamaha YZF-R1 and R1M for the first time. The diverse range of 18 corners, including one of the fastest turns in Australia, approached at nearly 300kmh, was perfect to test all the attributes of a new motorcycle. Our test group had some quick guys including Josh Brookes, Steve Martin, and Cam Donald, so there was no hanging about.

2015 Suzuki GSX-R1000 ABS Comes to America for $14,399

A late announcement to the Suzuki motorcycle lineup, the 2015 Suzuki GSX-R1000 comes with the banner headline of adding anti-locking brake system (ABS) and a bold new “Suzuki Racing Blue” graphics package (BNG) to the venerable superbike. The added safety of ABS is at least a welcomed change to the now seven-year-old model version of the Suzuki GSX-R1000. Meanwhile, the graphics package is designed to make a link between the GSX-R1000 and Suzuki’s MotoGP race bike, the Suzuki GSX-RR — even though the street bike pre-dates its racing counterpart all the way back to when Suzuki was last entered in the premier class.

Would You Buy This $280,000 Motorcycle?

We have seen a lot of limited-run motorcycles here at Asphalt & Rubber — some have been intriguing, and some have been…well, not. With exclusivity of course comes a price tag of sizable proportions, but it is rare that we see a motorcycle break into six-figures, let alone pass the quarter-million dollar mark. But here we are with the Yacouba Feline. We have featured the work of Yacouba Galle before, as the French designer has done a bit of work in the industry, including a bolt-on design kit for the MV Agusta Brutale, which he calls the Bestiale (a name that might make Anglophones cringe a little). Unlike the Bestiale though, the Feline is a full-on motorcycle, not just a kit…and if you like what you see, it is going to cost you a mint.

XXX: The 2015 Yamaha YZF-R1 World Endurance Race Bike is Pure Sex…with a Headlight

The long-winded “Yamaha France GMT 94 Michelin Racing” team is ready for FIM Endurance World Championship action this year, especially with the all-new 2015 Yamaha YZF-R1 motorcycle. The new R1 offers state-of-the-art electronics, as well as near-200hp from its crossplane four-cylinder engine, and the French team is looking to capitalize on those improvements in the EWC for 2015. Yamaha France took the 2014 title in a convincing fashion, so it will be interesting to see what riders David Checa, Kenny Foray, and Mathieu Gines can accomplish with their new toy. We’ve got a bevy of high-resolution photos for you, after the jump.

Not-A-Review: 2015 MV Agusta Motorcycles

As promised, here is the second part of our trip down to Fontana, California to meet with MV Agusta USA, go over the company’s new business plan for not only America, but also worldwide, and to ride the current crop of their 2015 machinery. I should preface right out of the gate that this is not a review in regards as to what you’ve come to expect from Asphalt & Rubber. I am not-so-cleverly calling this a “not-a-review” assessment of MV Agusta’s 2015 models. I say this because we had a very limited amount of time on each bike, as there was roughly 10 machines to divide our attention amongst. Think of this article as not far from someone test riding a bunch of motorcycles at a dealership, with similar duration and limits put in place…except that this someone rides motorcycles for a living.

Analyzing The Ducati Desmosedici GP15

Anyone watching the presentation of Ducati’s 2015 MotoGP bike will have learned two Italian phrases: “Emozionante” and “tanto lavoro”. Both were extremely apt. Getting from where Ducati was to where it is now with the Desmosedici GP15 had needed “tanto lavoro”, a lot of hard work, and they still have “tanto lavoro” ahead of them. The results were “emozionante”, a fantastic word nearer to exciting than emotional. But both exciting and emotional were apt phrases. The sense of eagerness was palpable among Ducati staff at Bologna on Monday. For good reason, the GP15 presented in a long, loud, and rather meandering show is radically different from what came before.

Some Thoughts on MV Agusta & A Story About Two Letters

MV Agusta USA recently invited a slew of journalists down to Fontana, California in order to talk about the company’s new business plan, and to ride its current lineup of motorcycles on the infield course. This article is “Part 1″ of that experience, as I wanted to separate my thoughts on MV Agusta, MV Agusta USA, and the general motorcycling climate into one story, and then have my “not-a-review” of the machines for another article. Got it? Ok, let’s go. It is probably easiest to start with where MV Agusta is as a company. MV Agusta has a started a new three-year business plan, which sees the company pushing into a full-range of motorcycles, pushing outside of its Italian boundaries, and pushing out of the “luxury” brand segment.

Ride Review: The 2012 BMW World Superbike Race Bikes

07/10/2012 @ 6:05 pm, by Lorenzo Gargiulo10 COMMENTS

As often happens when a major manufacturer decides to take a major leap by participating in a World Championship series the media goes crazy, which is exactly what happened when BMW Motorrad decided to descend on the tracks of the WSBK Championship. At the time, there were those who said that the BMW bike would have never been able to win a race, but the majority of the voices in and out of the paddock were pretty united in the concept that “if BMW decides it wants to win, sooner or later it will reach its objective,” something that as we have seen that happened in relatively little time.

After three seasons of “apprenticeship” that were necessary to get all the cogs working smoothly and to acquire the necessary experience on the track, BMW has finally reached the necessary competitive edge to reach the front of the pack, and from the beginning of the 2012 season the S1000RR has established itself as a contender at the top of the leaderboards. BMW Motorrad for the third year in a row, has given its most accredited journalists the possibility to try its racebikes mid-season, and we were clearly not going to let this opportunity slip by us.

The first time we were given this opportunity, it was BMW Motorrad Italy who gave us the handlebars of the S1000RR Superstock bike with which Andrea Badovini dominated the FIM Superstock Cup, and the success of this journalist test was so great that BMW Motorrad proper (the Germans) decided to open up the test to the official team bikes. In the meantime the Italian BMW team had debuted in WSBK, and so in 2011 we had the incredible opportunity to try all three types of racebikes.

So here we are in 2012, with the S1000RR which won its first victories in the WSBK Championship. More competitive and intriguing than ever and as has become a tradition, we are again ready to try the newest racing bikes with the famous BMW propeller on their tanks. The location may be different, as we now find ourselves in Misano Adriatico (which should make the Monza track haters among us quite happy), but everything else remains basically the same.

For the format, there are now four bikes to try. The warm-up laps to learn the track will be done on a stock S1000RR street bike, followed by a ride on the Superstock bike belonging to Sylvain Barrier and Lorenzo Baroni. Following these we get some laps aboard the BMW Motorrad factory bikes of Leon Haslam and Marco Melandri, and the day on the BMW Motorrad Italia machines that are campaigned by Ayrton Badovini and Michel Fabrizio.

Ride Review: Riding the BMW S1000RR Superstock, Satellite Superbike, and Factory World Superbikes

08/01/2011 @ 6:56 pm, by Lorenzo Gargiulo2 COMMENTS

Our good friends over at OmniMoto.it have shared with us today their experience riding BMW’s World Supersport and World Superbike S1000RR machinery. Getting a chance to flog the bikes of Sylvain Barrier, Lorenza Zanetti, Ayrton Badovini, James Toseland, Leon Haslam, and Troy Corser around the famous Monza circuit in Italy, OmniMoto’s Lorenzo Gargiulo certainly had a tough day in the office. Even translated into English, this Italian bike tester is well…very Italian in his assessments, but we think the subtle differences between the Superstock, satellite Superbike, and factory Superbike shine through in his writing. Enjoy. — Ed.

There are opportunities in the moto-journalism profession that are to be jumped on, and this is one of them. I could tell you the story about how today, in order to reach Monza to try the three motorcycles I’m about to write about, I slept only 3 hours, or how I had to work on a Saturday, and how I had to somehow fit in 1,000 other obligations and make up a lot of excuses in order to free my schedule, but the basic fact is the following: the opportunity to ride on a track, three SWBK motorcycles is so overwhelming that everything else became of secondary relevance.

So, when I received the invite from BMW to go ride around Monza with the very best of its motorcycles, my response was simply the most obvious one… I’m COMING!