Unveiled this weekend in Madrid, Paris Hilton was on-hand in her pink, blue, and white skin tight set of leathers to help promote her latest business endeavor (her words, not ours): Team SuperMartxé VIP by Paris Hilton. While we generally hate everything about Paris Hilton, and even try to avoid staying in Hilton hotels just for good measure, we do have to say one thing: this weekend’s launch of the SuperMartxé VIP by Paris Hilton Team is arguably the largest team launch in history of GP racing (in one of the worst economic climates ever for the sport)…and that includes the upcoming Wrooom launch of Valentino Rossi and Ducati Corse.
In the story of Oedipus Rex, the protagonist gouges out his eyes after learning that he senselessly killed his father, and has been pounding his mother into the bedroom headboard. Until recently, we didn’t think we could get down to that level and relate to Oedipus with the same wealth of shame and despondency; but the universe is a fickle beast and wins another round today, as we’ve been dry heaving all morning after looking at the race livery for the Team SuperMartxé VIP by Paris Hilton race livery.
Everything we feared it would be, the pretty-in-pink design is going to be obnoxiously flamboyant on the 125GP grid. Capping off the news is that we learn that Paris herself will be attending more than a few races, helping promote the team, do a couple lines of coccaine, and maybe run over a few MotoGP fans while in a drunken stupor. Pretty typical Sunday for the famous for being famous star.
Undoubtedly not the proudest moment in the GP paddock, we’ll leave you with this thought though. Has any other 125GP team made headlines in the New York Times, Perez Hilton, and Asphalt & Rubber this week? This month? This year? Say what you will about the former sex-tape star, but she’s already borught the team a plethora of attention. That’s a win in marketing dollars speak. Touché Paris.