Ducati Sets Sales Record for 2014 – 45,100 Bikes Sold

Ducati Motor Holding is reporting another record sales year, and that the Italian motorcycle manufacturer sold 45,100 bikes in 2014. This marks the fifth year in a row that Ducati has shown sales growth, and it’s the third year in a row that the sales figures have been an all-time record for the Italian brand. Sales for 2014 were up 2% over 2013, with the USA again leading as Ducati’s most important market (8,804 units sold in the USA). Unsurprisingly, the Asian market is growing quickly for Ducati as well, up 11% in 2014. Ducati attributes its sales growth in-part to its new water cooler Monster line, where the Ducati Monster 1200 and Ducati Monster 821 helped raise Monster sales by 31%, with 16,409 new bikes sold in 2014.

Newspeak: The Advent of the “Adventure-Sport”

In the past decade the ADV segment has been a confusing amalgamation of differing interests, and over that time-period, two distinct groups have boiled to the surface. First there are the “Long Way Round” hopefuls, who invariably own a BMW R1200GS/A, and seem to be on some sort of perpetual preparation for an African safari. More recently, a second group has appeared: those riders who look to these big ADV bikes as more versatile Sport-Touring machines. All these riders, and their bikes, have been wedged into a single “Adventure” category, and it has created a bit of confusion for the segment. So, I want to introduce the concept of the “Adventure-Sport” and how it differentiates from the previous “Adventure-Touring” category.

MotoGP: Ducati’s Desmosedici GP15 Officially Delayed

As had been widely expected, Ducati will not have the GP15 ready for the first test at Sepang, in early February. In an interview with the MotoGP.com website, due to be shown on 19th January, Ducati Corse boss confirmed that work was still underway on the all-new bike; and that instead, Ducati will be bringing an uprated version of last year’s bike, dubbed the GP14.3, to test aspects of the new design not requiring the new engine. The delays have been trailed by both Dall’Igna and Paolo Ciabatti, speaking to the media at the Valencia test and at the Superprestigio dirt track event in December. The GP15 is a completely new bike, designed from the ground up, with a completely redesigned engine.

1972 Honda CB500, 3D Printed to Life Size

We’ve talked a bit before about the virtues of 3D printing, and how this increasingly affordable technology could change the consumer landscape as far as how we buy basic parts in the motorcycle industry. For as practical as how 3D printing, or rapid prototyping, can be, it can also be beautiful and used for art. This story is sort of a merger of those two ideas. Jonathan Brand has hoped to buy a 1972 Honda CB500 motorcycle, but the birth of his son changed that plan. Where there is a will though, there is a way, and Brand came up with the next best thing — he built a life-size model of a CB500 with his 3D printer.

Mercedes CEO: No Further Acquisition of MV Agusta

Italians are rejoicing over the news that Mercedes-Benz CEO Dieter Zetsche has made it clear that the German car manufacturer is not interested in acquiring more of MV Agusta’s private stock. Loyal readers will remember that Mercedes-AMG purchased 25% of MV Agusta last October, for a rumored €30 million — echoing the move Audi made in Ducati. Talking at the North American International Auto Show in Detroit though, Zetsche said “however, to avoid what happened with Ducati we point out that we have no intention to take over the business or produce motorcycles. MV Agusta can do it better than us.”

Triumph Has Its Best Sales Year Since Its Rebirth

Good news for Triumph Motorcycles fans, as the British motorcycle marque is reporting a banner year for 2014 — with 54,432 units sold worldwide. That figure is up 4% over 2013’s sales figure of 52,089 units, which was the first time that Triumph broke the 50,000 unit mark since the company’s rebirth in 1984. Helping Triumph reach this new high-water mark was the company’s home market, where Triumph accounted for one-in-five motorcycles sold in the UK (over 500cc). Overall, Triumph saw 8% growth in the UK, as modest growth considering the British market was up roughly 10% last year. The news is not all good, however. Triumph previously reported that financial figures for the first-half of 2014 were down, with revenue down £364 million from £369 million, and net income at a loss of £8 million.

Husqvarna 401 Concepts Will Be 2017 Production Models

One of the more intriguing things to come out of the 2014 EICMA motorcycle show in Milan were Husqvarna’s two “401” concepts, the Vitpilen and Svartpilen. The café-styled bikes are based off the KTM 390 Duke platform, though you wouldn’t know it from looking at them. Husqvarna said at EICMA that if there was sufficient interest, the Vitpilen and Svartpilen could go into production. With an overwhelming critical response from the press and fans, it should come no surprise then that our friends at Bike.se are reporting that Husqvarna intends to make the small-displacement machines a part of its 2017 model lineup.

Ducati Desmosedici Cucciolo Concept by Alex Garoli

Imagine if you will that the first Ducati, the Ducati Cucciolo, and the most modern Ducati, the Ducati Desmosedici, had a child — what would it look like? That far-fetched question nagged Mexican designer Alex Garoli, so he decided to build a concept of the machine. At the core of the Ducati Desmosedici Cucciolo is the V4 powerplant of Italy’s MotoGP race bike, and around it Garoli has imagined a modern steel trellis frame that mimics the bicycle frame look of the post-WWII motorized bicycles that pulled Italy out of deep recession. Of course the most interesting thing about Garoli’s concept is the fact that it’s a ~12:1 scale model. The work is pretty exquisite, even if you don’t agree with the concept’s ethos.

Is Suzuki Reviving the Katana and Gamma Names?

Signs of life are starting to trickle out of Hamamatsu, as Suzuki finally seems to be working on new models for our riding pleasure. First, it was the news that the turbocharged Suzuki Recursion concept is likely to go into production, and now it’s that the Japanese OEM is reviving iconic names from its past: Katana and Gamma. Suzuki has re-registered the Katana name & logo with both the European and American trademark offices, while the Gamma logo has been re-registered in the EU. What this means precisely in terms of future models is up for debate. As for the name Katana, the evidence might already be in front of us with the Recursion concept. The Suzuki Katana line started life as a performance-oriented machine, and slowly saw its name watered down into the sport-touring segment.

MV Agusta Gets €15 Million Loan for New Business Plan

Good turns for MV Agusta, as the Italian motorcycle manufacturer has secured a €15 million loan from SACE and Banca Popolare di Milano (BPM). The loan, which was issued by BPM and guaranteed by SACE, will go towards MV Agusta’s foreign growth plans, namely the company’s strengthening of its US business, and its push into Brazil and Southeast Asia. The more business-speak version of that statement is that MV Agusta will use the €15 million to implement the company’s 2014-2018 business plan, which has the company expanding its product range and penetrating into “high-potential” markets.

Trackside Tuesday: Rookie Rule Redux

07/29/2014 @ 11:23 pm, by Scott Jones39 COMMENTS

Jack Miller pit box losail Qatar 2014

For all the good that accompanied Marc Marquez’s arrival in the premier class, there was one casualty that we should consider reviving: The Rookie Rule.

A brief recap if you don’t recall the details: In 2010 the Grand Prix Commission approved a rule stating that no riders entering the premier class for the first time could ride for factory teams.

This was partly intended as a cost-saving measure and partly intended to placate satellite team owners who complained that without the rule, they would never have a chance to hire top rookie riders.

For several years The Rookie Rule worked nicely with one glaring exception, that of keeping Ben Spies out of the Factory Yamaha squad. Spies came to MotoGP as a multiple national series champion (AMA Superbike), as reigning WSBK champion, and most importantly, at 25-years-old.

Though he’d not ridden all of the GP tracks and didn’t know the Bridgestone tires, his experience with pressure and media attention made him the rookie perhaps most suited to going directly to a factory team. Cal Crutchlow could’ve also made a strong case based on his experience and maturity.

Jorge Lorenzo joined the Factory Yamaha team the year before the rule was adopted, but in my opinion became one of the best case studies to support the Rookie Rule.

Official: MotoGP Drops Rookie Rule & Single-Bike Rule – But Restrictions On Factory Bikes Introduced

07/02/2012 @ 5:08 pm, by David Emmett9 COMMENTS

Much was expected of this Friday’s meeting of the Grand Prix Commission, but in the end, the decisions taken were relatively minor. Dorna, IRTA, the FIM, and the MSMA agreed on a number of proposals which had widely been expected, but made no real progress on the major rule changes expected for the 2014 or 2015 season.

The rule change with the biggest immediate impact was the dropping of the Rookie Rule, as we reported during the Silverstone round of MotoGP. The dropping of the Rookie Rule, which prevents new entries into the MotoGP class from going straight to a factory team, opens the way for Marc Marquez to join the factory Repsol Honda team next season. Contrary to popular opinion, however, the rule was not dropped at the request of HRC, but rather of the Honda satellite teams themselves, both Lucio Cecchinello and Fausto Gresini fearing the disruption that Marquez would bring for just a single year.

Ben Spies Comments on MotoGP Dropping the Rookie Rule

06/20/2012 @ 12:00 pm, by Jensen Beeler43 COMMENTS

After winning the World Superbike Championship in 2009, Ben Spies continued his rise to motorcycling stardom, as Yamaha gave the Texan its blessing to move onto the MotoGP Championship. The move wasn’t made without resistance though, as the satellite teams within MotoGP were sick and tired of seeing top-talent riders like Spies go directly into factory-backed teams in their first season. Thus the Rookie Rule was born, seemingly with the direct detriment of Spies in mind.

Showing its mettle with the American Spies, the Rookie Rule was again tested when Italian Marco Simoncelli entered MotoGP, and was forced to join the San Carlo Gresini Honda team. Simoncelli, considered by many in the MotoGP paddock to have the future star-power of mentor Valentino Rossi, served his two-season sentence in the satellite squad, and before his untimely death at Sepang, he was expected to move up to the factory ranks in 2012.

Now with the shock news of Casey Stoner’s retirement, HRC has been put in a tremendously difficult position with its factory-backed Repsol Honda team. Though said to be eager to retain Dani Pedrosa, HRC realizes that its long-term future is in Marc Marquez. With the young Spanish Moto2 rider posing a number of problems in his expected ascension into MotoGP in 2013, Honda has found itself between a rock and a hard place for next season.

Similarly, Dorna is in a precarious spot with the state of the MotoGP Championship. Watching its golden goose Valentino Rossi struggle on the Ducati, and counting the nine-time World Champion’s future time in MotoGP on only several fingers, the MotoGP media rights holder is under tremendous pressure to find a new star to attract the masses, and as a Spanish company…the preference is seen as favoring a Spaniard to take that center-stage spotlight. Enter the repeal of the MotoGP Rookie Rule, which kills two birds with one stone.

The Marquez Rule: MotoGP to Drop the Rookie Rule in 2013

06/17/2012 @ 4:35 pm, by David Emmett15 COMMENTS

The rookie rule is to be dropped for the 2013 season. The Spanish daily El Pais is reporting that Dorna and IRTA have decided that the rule preventing MotoGP rookies from being signed to a factory team had to be scrapped due to the difficulties presented by the limited number of bikes available to ride. As a consequence, it was felt it was better to drop the rookie rule altogether, rather than create more problems for existing satellite teams by maintaining it.

MotoGP: Lucio Cecchinello Weighs in on the Rookie Rule

06/12/2012 @ 5:51 pm, by David Emmett14 COMMENTS

MotoGP’s 2013 Silly Season is one of the most complicated in many years. Though the retirement of Casey Stoner has opened up the market, the real complication lies with two factors, and the way those two interact. The issue can be summed up in a single question: what are we going to do with Marc Marquez?

It has been clear for some time that Marc Marquez is going to be one of the hottest properties in MotoGP in 2013, the Spaniard expected to graduate to the premier class at the end of this season. Under normal circumstances, this would not be an issue, but the situation that MotoGP finds itself currently in means that we are a very long way from normal circumstances.

The combination of the global financial crisis and the radically depleted field, a consequence of the cost hyperinflation the switch to 800cc caused back in 2007, has meant that the series finds itself in a period of transition, with the return to 1000cc machines just the first step in a major rules shakeup.

The scale of the proposed changes – a rev limit, a single ECU, one bike per rider, a cap on lease prices, and a limit to the number of bikes each factory can provide – means that discussions about the rules are ongoing, the situation changing at each Grand Prix as the haggling and horse-trading between the factories and Dorna continues.

Marquez was expected to fall victim to the Rookie Rule, the provision introduced when Ben Spies entered MotoGP in 2010, preventing a rider from going straight to a factory team in his first season in the class. Both HRC and Repsol, the Spanish oil giant who have backed Marquez throughout his career, have made no secret of their preference of putting Marquez directly into the factory Repsol Honda team.

The Rookie Rule prevents this happening, leaving Repsol and Monlau Competicion, who run Marquez’ Moto2 team (and the 125cc team he raced in before that) casting about for alternatives. Their preferred option, if Marquez cannot go straight to the factory team, is for Monlau to move up as an independent satellite team running Marquez as the sole rider. The team would be backed by Honda, and Marquez would have full factory-spec equipment at his disposal.

But that itself poses a problem. Under the current proposals, which look very close to being finalized, each manufacturer will only be allowed to supply a maximum of four riders with bikes in 2013, two riders in a factory team and two riders in satellite teams.

With the direct route into the factory team blocked, Marquez causes a dilemma, for Honda, and for the satellite teams involved: placing Marquez with either the San Carlo Gresini or the LCR satellite teams will cause problems with the teams’ existing sponsors, and if Marquez brings his own team of mechanics with him, then it would also mean satellite teams breaking long-standing relationships with mechanics already working for the teams.

Likewise for Honda, if HRC grants Repsol and Monlau’s wish of creating a separate team for Marquez, that could mean being forced to take away a bike from one of the two Honda satellite teams.

To hear the perspective of the satellite teams themselves, I spoke to Lucio Cecchinello at Barcelona, owner of the LCR Honda team currently fielding Stefan Bradl in MotoGP. Cecchinello and Gresini are the parties in the most difficult situation, and though Cecchinello pronounced himself a supporter of the Rookie Rule, he was clear that the current set of circumstances made the situation even more complicated than it would normally be.

Saturday Summary at Catalunya: Of Tires, Weather, And Reasons To Win At Barcelona

06/03/2012 @ 7:42 am, by David EmmettComments Off

It has been great to have some consistent weather, Casey Stoner said at the qualifying press conference at Barcelona, a sentiment that was shared by everyone at the Montmelo circuit, riders, teams, fans and media. Apart from the anomaly that is Qatar (a night race with practice in cooling temperatures) all of the MotoGP rounds held so far have featured massive changes in weather almost from session to session. With four session all with comparable temperatures – a little cooler in the mornings, a little warmer in the afternoons – the riders have been able to actually spend some time working on a consistent set up.

What they have learned is that the tires are going to be a huge part in Sunday’s race. The 2012 Bridgestones are built to a new specification and a new philosophy, softer to get up to temperature more quickly and to provide better feedback. This the Japanese tire company has succeeded in spectacularly well, the only downside (though that is debatable) is that the tires wear more quickly. This makes tire management critical for the race, with both hard and soft tires dropping off rapidly after 7 laps, and then needing managing to get them home.

In light of the tire management issues, Casey Stoner expressed his surprise that so many riders had spent time on the soft tire, but a quick survey of the paddock says that the soft tire is a viable race option. While Stoner is convinced that the hard tire will be the race compound, others are less certain. The Yamahas especially seem to prefer the soft tire, Andrea Dovizioso saying that the hard drops off more than the soft. Nicky Hayden found something similar: the hard spins too much, he told the press, and so the soft tire is easier to manage as the tires wear. Both are capable of lasting the distance, it will just be about which tire is in better shape at the end.

MotoGP: The Mathematics of Marc Marquez

05/31/2012 @ 6:06 pm, by David Emmett3 COMMENTS

Casey Stoner’s retirement announcement marked the – unhealthily early – opening of MotoGP’s silly season, and with just two weeks having passed, it is, in the words of Nicky Hayden, “too early to start thinking about that.” At the moment, factories, teams, and riders are still absorbing the news and pondering their strategy for the many talks and negotiations which will surely follow. Though the paddock, the media, and the internet are full of speculation, everything is so open that even the wildest guess may turn out to be true.

Even so, there are a few hard truths that we can be sure of, and most of them revolve around Marc Marquez. After Jorge Lorenzo and Valentino Rossi, Marquez will play a key role in who goes where in 2013. Honda is a strong supporter of the Spaniard, in no small part due to the backing of oil giant Repsol. It seems almost certain (almost, but not completely) that Marquez will end up on a Honda in 2013, but that brings its own set of challenges. For the question is not so much what Marquez is to ride – money bet on it being a factory-spec and factory-supported Honda RC213V is probably the safest investment going given the troubled time the stock markets are going through – as which team he will be riding it in.

The Ben Spies Rule, A Gift to World Superbike

04/02/2009 @ 1:03 pm, by Jensen Beeler1 COMMENT

200

MotoGP’s new “rookie rule” in some circles might be more aptly called the “Ben Spies” rule, since it adds a barrier for the American rider in his plans to join a factory ride in MotoGP. The rule, which comes from the IRTA (the organization that represents the teams of MotoGP), outlines that any rider eligible for the Rookie of the Year award would not be allowed to go straight to a factory team, but instead would have to spend at least a year on a satellite or private team. This gives the satellite teams an opportunity to secure young talented riders for a season before they get swept up into the factory teams who have much larger budgets. It could also make the field more even, by diversifying talent across teams with and without competitive machines.