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BMW Motorrad is looking for new ways to get motorcyclists on the German brand’s two-wheelers, and as such BMW has created its “Rent a Ride” program. The name sort of gives things away, as the BMW “Rent a Ride” service is a short-term rental program that will be based out of BMW dealerships.

The concept is in its pilot phase right now, and focused on the German, Austrian, and French markets, with  two dealers from each of these markets having a small fleet of motorcycles that renters can choose from.

If successful, the BMW “Rent a Ride” program will be rolled out to all BMW Motorrad dealers, effectively giving the German brand the largest motorcycle rental network in the world.

I’m actually surprised it has taken this long for a national player to enter into the motorcycle rental business, but this week Enterprise Rent-A-Car announced that it was launching its own motorcycle rental business, Motorcycle Rental by Enterprise.

For now, the business is limited to one location in Las Vegas, and Motorcycle Rental by Enterprise offers only a small selection of Harley-Davidson motorcycles. Presumably if the Las Vegas experiment is a success, Enterprise could expand the concept to other locations.

If you are anything like me, you can’t wait to take a few laps around the new Circuit of the Americas (COTA) facility outside of Austin, Texas. The only purpose-built GP course in the United States, COTA will host MotoGP for the first time ever this April, giving motorcycle racing fans three races in the United States this year.

If MotoGP is anything like Formula One, then COTA will also attract a number of international fans as well, as last year’s F1 race attracted a number of Mexican fans, along with a number of fans from Latin and South America — so much so that CRT-rider Yonny Hernandez might have to consider COTA his home round.

While Asphalt & Rubber will make the trek out to Texas later this year to see MotoGP race at this new circuit, and witness first-hand the dinosaur-shaped observation tower, tastefully painted curbs, and general Southern hospitality, that fresh tarmac beckons us.

Taking a few laps on this 20-turn circuit will be difficult though, as COTA offers only a limited-number of dates for track rentals, and more importantly, the going rental price is $50,000 per day (lunch included). Ouch!