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It is no secret that the financial collapse of a few years had devastating effects on the motorcycle industry as a whole, and few markets have been hit worse than the Italian motorcycle market. Coming through a painful bankruptcy process, and re-emerging into a still devastated Italian economy, Moto Morini has perhaps had the worst luck of the Italian brands in dealing with this economic chaos.

Needing to sell bikes, and operating really only in its home market, Moto Morini is getting creative with putting Bologna’s other brand into the garages of motorcyclists. With necessity being the mother of all invention, Moto Morini has a clever scheme to help cash-strapped Europeans get a new ride: pay for only half of the motorbike.

If you are anything like me, you can’t wait to take a few laps around the new Circuit of the Americas (COTA) facility outside of Austin, Texas. The only purpose-built GP course in the United States, COTA will host MotoGP for the first time ever this April, giving motorcycle racing fans three races in the United States this year.

If MotoGP is anything like Formula One, then COTA will also attract a number of international fans as well, as last year’s F1 race attracted a number of Mexican fans, along with a number of fans from Latin and South America — so much so that CRT-rider Yonny Hernandez might have to consider COTA his home round.

While Asphalt & Rubber will make the trek out to Texas later this year to see MotoGP race at this new circuit, and witness first-hand the dinosaur-shaped observation tower, tastefully painted curbs, and general Southern hospitality, that fresh tarmac beckons us.

Taking a few laps on this 20-turn circuit will be difficult though, as COTA offers only a limited-number of dates for track rentals, and more importantly, the going rental price is $50,000 per day (lunch included). Ouch!