Himself or herself, whatever the case may be, publicists and PR agents are hired basically to save their clients from themselves. They are the filter between companies/celebraties and the media, and as such try and prevent their clients from saying anything too unsavory. When Spanish radio station Marca called up Lorenzo on Tuesday to celebrate the Fiat-Yamaha rider’s birthday, they reminded Spanish rider that he shares his special day with another, slightly less famous, celebrity: porn star Rocco Siffredi. It gets worse after the jump.