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Promotion

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The Isle of Man government is looking for an independent promoter that wishes to organize and commercialize the Isle of Man TT and Classic TT races, as well as develop a new global Isle of Man TT styled series.

This international “TT Series” would have road racing rounds that take place around the world, with the season culminating at the Isle of Man TT.

An article from our friends at CMG tipped us off to the fact that Zero Motorcycle has begun promoting its electric motorcycles through several Costco stores in Canada. Taking a page from Kawasaki’s playbook in working with Costco (which is itself a take on what automobile dealers have been doing with the warehouse brand for years), Zero currently has displays in six Canadian Costco warehouse stores, working as a part of the wholesaler’s Membership Benefits Program. Like the Kawasaki program, Costco isn’t actually selling Zero Motorcycles, but instead Costco members recieve a special value package if they purchase a Zero through the promotion.

If that raises your eyebrows, here is a quick primer on the Costco business model. Generally speaking, Costco keeps its company very efficient and lean by keeping very low inventories — I’ve heard it quoted that the company won’t carry more inventory than what it can sell in one to two weeks. Helping drive that turnover are the low prices that the company is known for, but instead of doing a high volume/low margin sales approach, Costco’s true bread & butter is its membership fees.

In order to get ready for MotoGP’s stop at Le Mans in two weeks, Yamaha France has released a special promotional package and four (both in variety and total production) race replica motorcycles on its website. We’ve already seen the American Fiat-Yamaha R1 LE, with its race livery and fake Rossi signature, but the new race rep’s from Yamaha France will feature paint schemes from both the Fiat-Yamaha and Monster Tech3 Yamaha teams. For the added €1,000 price tag the race replica’s demand, they’re actually a pretty good value, especially when compared to the American YZF-R1 LE. More on that after the jump.

Want to see what the fastest production electric motorcycle looks like as it power-wheelies and slides the back-end around Infineon Raceway? The folks at Mission Motors thought you might, and put together a promotional video that showcases the (Editor’s Note: Mission Motors President Edward West has commented below that this is a fan video) Mission One doing its thing to an urban beatnik vibe. Grab a cup of your favorite fair trade coffee, put on your hipster skinny jeans, and get ready to see motorcycling through the eyes of the Mission District à la San Francisco in the video after the jump.