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Pieter de Waal

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After serving 18 years in the ranks of the BMW Group, Pieter de Waal will be stepping down as head of BMW Motorrad USA in March and formally retiring from BMW. Replacing de Waal will be Hans Blesse, who will leave his position as VP of Sales and Marketing at BMW Motorrad Germany, and take on the role of Vice President of BMW Motorrad USA. With 25 years of experience working for the BMW Group worldwide, Blesse has served in the company’s Canadian, Spanish, and German offices with roles in sales, marketing, and after-sales.

Another cog in the wheel has turned, bringing us closer to complete adoption of anti-lock brakes as standard equipment on motorcycles, as BMW Motorrad USA has announced that all 2012 BMW motorcycles will come standard with ABS. It was 23 years ago that BMW brought the technology to motorcycles, so it seems only fitting that the company would be the first to implement the technology across its full line-up.

To the chagrin of some motorcycle enthusiasts, ABS has slowly seen its way onto a variety of motorcycles over the years, including the sportbike segment. It seems only a matter of time before it becomes standard across all manufacturers, not just BMW Motorrad.

“Plain and simple, being able to stop a motorcycle faster and more predictably helps prevent a rider from becoming a statistic,” said Pieter de Waal, Vice President, BMW Motorrad USA. “It’s time for all of us in the motorcycle industry to embrace the benefits of ABS. Extensive testing by safety experts, law enforcement authorities and journalists around the world consistently demonstrates that ABS reduces overall crashes and saves lives.”