Not all team launches are the same. They vary in style, substance, length, medium. There are live presentations, long prerecorded presentations, and short videos.
Their length or content inevitably have no correlation to their information density. When you start, you never know what you are going to get.
The KTM MotoGP launch kicked off with a 4:35 video presentation that was all style and no substance, four minutes of spectacular images, dramatic electronic music, and empty cliches about racing.
After the launch, however, things got good. Really good. Brad Binder and Miguel Oliveira gave a glimpse of where they felt the KTM RC16 was lacking in 2021, and what needed to improve. Interesting, but not earth-shattering.
Then newly appointed team manager Francesco Guidotti spoke, and a picture started to emerge of how KTM was trying to reshape itself, and address a fundamental weakness in their MotoGP project.
Guidotti spoke for 20 minutes in English and another 15 in Italian. And later in the day, the indefatigable Pit Beirer spoke to us for the best part of 45 minutes.