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Kelton

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Months ago, while bouldering with my friend Erica, I asked her if she ever wanted to learn to ride a motorcycle; she did a little shoulder dance, scrunched her face and exclaimed: “@#$& yeah, I’ve always wanted to dress up in leathers and be a badass chick on a bike.”

I laughed at the time, thinking her sentiments sounded more performative than substantive, but a recently released report on research conducted by Kelton and commissioned by Harley-Davidson suggests that motorcycling could indeed be a critical lifestyle palliative (or amphetamine?) for women.

Boring statistics first: women now make up 12% of the riding population in the United States — up 30% over the previous decade.