What do you do when the medical response times during peak traffic hours can be upwards of 30 minutes? How about when the established healthcare has no interest in bridging the gap of time it takes between when an incident occurs to and proper medical attention arrives?

After the Second Lebanon War, Eli Beer pondered the same questions while living in Israel, and subsequently started United Hatzlah — a motorcycle-based group of emergency first-responders. Doing a TED Talk at TEDMED 2013, Beer speaks about the advantages of two-wheeled first-responders, and the strides his organization has made in bringing stabilizing treatments to injured persons.

The paramedics-on-motorbikes model isn’t unique, and can be found in many European metropolitans, though it is a bit of rarity here in the United States. With United Hatzlah averaging a sub-three minute response time, (the group aims for a 90 second response window), we think TED’s tagline is appropriate: this is an idea worth sharing.